**DISCLAIMER ALERT** Marketing assignments

1. TESCO FRESHENS UP FRESH AND EASY’S RETAIL STRATEGY
1. What type of store is Freshand Easy? Knowingthat Freshand Easy fallsinto this
classificationof retailers,what doesthat tell us about Freshand Easy’s marketingefforts?
Freshand Easy store isa supermarkettype of store where the productsare neatlydisplayedinthe
shelves.Itisa large self-service store thatofferswiderange of foodproductssuchas boxedcereal,
veggies,drinksansmanyothers.Italsosell non-foodproductssuchascosmeticsandnon-
prescriptiondrugs.
Retail positioningisidentifyinganunservedorunderservedmarketsegmentandservingitthrougha
stratergythat distinguishesthe retailerfromothersinthe mindof those customers.
Special outreachtoHispaniccustomers
Internet– youtube,fliker,blog,posysandteittertweets.
2. Based on Freshand Easy’s retail positioningand marketing situation,what types of
locations shouldit seekout as it expands itsstore network?
Voidbetween4,000 square footstoresand 35, square footplusstore.
Communityshoppingcentresare definedasshoppingcentreswithone ortwodepartmentstores
some specialitystore andsome convenience store.
3. A fewgrocery retailersofferonline shoppingforcustomer’s convenience.ShouldFresh
and Easy offeronline shopping?Explain.
Online retailingmakesproductsavailable tobuyersthroughcomputerconnections
Theyshouldtake advantage of the customerbase alreadyestablishedfortheironlineshopping