The document provides various statistics about the effectiveness of video marketing, including that video increases conversion rates by 20% or more for many companies. It also discusses how viewers are more likely to engage with and recall shorter videos under 1 minute in length. The statistics show that video is a powerful marketing tool that can increase website traffic, conversions, and sales.

1. 4CaseStudiesand47videofacts
www.switchvideo.com
888-501-3105
$48MillioninRevenue

2. Inbenta case study
Conversion
increased by
20%

3. Rypple/Work.com case study
Work better, together
Feedback, coaching and thanks.
Conversion
increased by
20%

4. Rypple/Work.com case study
Video Play Rate (%)
+78%35%
30%
25%
20%
15%
10%
5%5%
0%
Rypple
video
Average two
minute video

5. Playthrough Rates (%)
Rypple/Work.com case study
+34%
+25%
80%
70%
60%
50%
40%
30%
20%20%
10%
0%
Watched Half Watched All

6. Our sales person contacted the prospect cold,
sent the video link and before we could follow
up the client reached out for a meeting. We
had the meeting and got a signed contract for
an $800K/year account.
-­ Justin Baillie, JellyFish
$800KDeal in 7 Days
A Switch Video Success Story

8. 100 Million Users
0

9. Cost of Video: Less than Revenue:
$50,000 $48,000,000

10. of customers are more likely to
make a purchase after seeing a
product video
(Internet Retailer)
85%

11. longer than 30 seconds perform
as well as 15 to 30-­second ones
(YouTube)
Pre-roll Ads

12. of global YouTube views come
from mobile devices
(YouTube)
25%

13. of video is worth 1.8 million words
(Dr. James McQuivey)
1 minute

14. Video increases the chance of
a front page google result by
(Forrester)
53x

15. of senior executives visited a
vendor’s website after viewing
a video.
(Forbes)
65%

16. General Video Stats

17. When a video is
information intensive,
of consumers will watch the
video two or more times.
66%
(Internet Retailer -­ 2012)

18. of viewers say that watching
product videos makes them
more confident in their online
purchasing decisions.
52%
(Internet Retailer -­ 2012)

19. Executives Love Video

20. of senior executives would rather
watch a video than read text.
59%
(Forbes)

21. of those who view a video click
through to visit the vendor website65%
look for more information50%
45%
50%
report that they contacted a vendor
after seeing an online video ad
of those who viewed an online
marketing video went on to make
a purchase for their business

22. of business executives watch
work-­related videos on YouTube
on a weekly basis.
52%
(eMarketer; Forbes)

23. of executives say they watch
work-­related videos on business
websites at least once a week.
week 75%1
(eMarketer; Forbes)

24. of executives have called a vendor
after seeing an online video.
39%
(Forbes)

25. Psychology of Video

26. is the value of a one minute video
1.8million words
(Dr. James McQuivey, Forrester)

27. days
1503600
That's the equivalent
information of 3600
average web pages.
If you write an average
of one web page an hour,
it would take you 150 days of
writing to achieve the impact
of one minute of video.
Do you have the time and energy to
write 1.8 million words?

28. SEO and Video

29. Online retail shoppers who
watch video spend about
2 minutes
more on that site and are
64%
more likely to buy,compared
to others.
(TMG -­ 2012)

30. Search results with video
thumbnails have a
higher CTR than plain text results
41%
(RankAbove)

31. Email Marketing and Video

32. When marketers used the word
“video” in an email subject line,
open rates increase
video
7 - 13%(Experian)

33. Marketing automation provider
Eloqua found that video in an
introductory email campaign led to a
reduction in subscriber opt-­outs.
75%
(Invodo)

34. 0%
100%
200%
300%
When marketers included a
marketing or explainer video in
an email,the click-­through rate
increased by
200 - 300%
(Forrester)

35. Conversion Rates Increase

36. Animated videos increase
conversion rates by 20% or more
Approximately 30% of the page
visitors watch the video
Approximately 50% of those viewers
watch the video in its entirety
(SwitchVideo.com,Rypple Case Study)

37. A video on the homepage increased
CrazyEgg’s conversion by
64%(CrazyEgg.com)

38. days
30
of internet users recall watching a
video ad on a website they visited
in the past 30 days.
of those,took some action
after viewing the ad.
80%
46%
(Online Publishers Association)

39. 26% looked for more information
about the subject of the video
22% visited the website named
in the ad

40. 15% visited the company
represented in the video ad
12% purchased the specific
product featured in the ad

41. Consumers who watch
product videos are
more likely to buy products,
compared to those who do
not watch product videos
85%
(TMG; We Capture)

42. Video on Dropbox home page
increases conversions by
10%

43. 10% conversion rate increase meant
in additional revenue in 2012
$48million

44. Length of Video

45. 20% of your viewers will click away
from a video in 10 seconds or fewer.
You’ll lose about 1/3 of your viewers
by 30 seconds
45% of them by 1 minute
and almost 60% by 2 minutes
(Visible Measures)

46. of people will stick around to view
the end of a video that is less than
1 minute.
60%
(Wistia)

47. Only
will stick around to watch the end
of a 3-­4 min video. The shorter the
video,the more people will be
watching the end of the video.
37%
(Wistia)

48. Social

49. Over
YouTube videos are shared every
minute on Twitter
700
(YouTube)

50. Video Advertising

51. over
Pre-­roll ads longer than 30
seconds perform as well as
15 or 30-second ones
:30
:15-30 (Digiday/YouTube)

52. Americans watch more than
video ads per month
10billion
(ComScore)

53. Users spent on average 24 seconds
looking at any given ad,about the
same as a 30-second TV commercial
(ComScore)

54. Howtotellyourcompany’sstoryand
thebrainsciencetomakeitstick
60SecondsbyAndrewAngus

55. www.switchvideo.com
888-501-3105
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