Swiss International Hotels announces the expansion of its brand into Morocco with the addition of two hotels in Marrakech - the Swiss International Imperial Holiday and Swiss International Imperial Plaza. Both hotels will be affiliated with Swiss International and offer 114 upscale bedrooms along with restaurants, spas, pools and facilities for meetings and events. The expansion grows Swiss International's presence in North Africa and the CEO expressed excitement about entering the important tourism market of Marrakech.

1.
Press release
For
immediate
release
Contact person: Kim Kennedie
International PR Executive:
Company name: Swiss International Hotels &
Resorts
Telephone number: +971 – 7 – 2433 242
Email address:
kim.kennedie@swissinternationalhotels.com
Website address:
WWW.SWISSINTERNATIONALHOTELS.COM
Swiss International Hotels announces expansion of
the brand by adding two hotels in Morocco
Swiss International Hotel’s footprint extends in North Africa
with Swiss International Imperial Holiday and Swiss
International Imperial Plaza in Marrakech.
Baar (CH) /Ras al Khaimah (UAE)/ Marrakech (MOR), March 2, 14 –
Swiss
International Hotels, today announced its market entry in the Kingdom of
Morocco through the affiliation of 2 hotels in Marrakech. The Swiss
international Imperial Holiday and the Swiss International Imperial Plaza,
both established hotels in Marrakech are effectively part of the chain as per
the 1st of March.
Both hotels are offering 114 upscale bedrooms to its patrons, as well as a
Swiss Cafe Restaurant & lounge, a Spa, an Inspiration Pool & Gym. Both hotels
will also be offering the Swiss International’s concept for Meetings and Events:
“Eventives”. Both hotels are situated in Marrakech, one of the most visited
tourist capitals of the world.
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INTERNATIONAL QUALITY – LOCAL AFFINITY

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Chief Executive Officer, Henri Kennedie is excited about the recent
developments. “They are a very valuable expansion in the fast developing
market Morocco. To make our debut in the Tourism Capital Marrakech is
making it even more exciting. We intend to expand across Morocco into other
important cities, such as Casablanca, Fez, Rabat, Agadir and Tangiers”.
On behalf of the owning companies, Mr. Anasse El Guermai, Chief Executive
Officer, added: “The association with an International quality chain as Swiss
International became necessary for us, in order to differentiate ourselves from
other hotels in Marrakech. The Swiss values which Swiss International has
embraced are symbolical for the way now we would like to extend hospitality
to our existing and future guests.”
Imperial Plaza Hotel is situated in the heart of Marrakech; this hotel offers a
spa & wellness with breathtaking views of the Atlas Mountains from its sixth
floor. The Airport, Royal Golf and the famous ‘Jamaa Lafna’
are just 15 minutes
away from the hotel. Just minutes from Imperial Plaza Hotel in the new city
‘Guéliz’, the 114- room Imperial Holiday Hotel will provide guests a
comfortable oasis.
Commenting on the brands' expansion into the North African market, Henri
Kennedie, Chief Executive Officer of Swiss International Hotels, said: ‘’Both
hotels will be licensed as Swiss International, our upscale brand. The hotels
will remain being operated by the current management with support from
Swiss International. The hotels will be serviced by our Global Operations
Center, based in the UAE.’’
Pictured from left to right: Anasse El Guermai (Owner of the hotels), Henri Kennedie (President
Swiss International and Jamal El Guermai (Owner of the hotels)
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INTERNATIONAL QUALITY – LOCAL AFFINITY

3.
About:
Swiss International Hotels
Founded in 1982, Swiss International Hotels was established in Switzerland. Swiss
International Hotels & Resorts is currently associated with hotels in Switzerland,
Germany, the Netherlands, China and the Middle East and Africa. The company is
registered in Baar, Switzerland and is operating from the UAE.
Swiss International is operating its hotels under the luxury brand “Royal Swiss” the
upscale Swiss International and midscale brand Swiss Spirit Inns, Hotels & Resorts.
(http://www.swissinternationalhotels.com).
For more information on the hotels, please visit :
•
•
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Swiss International Imperial Plaza:
http://www.swissinternationalhotels.com/imperialplaza-marrakech
Swiss International Imperial Holiday:
http://www.swissinternationalhotels.com/imperialholiday-marrakech
INTERNATIONAL QUALITY – LOCAL AFFINITY