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2. YouTube
Copyright
Updates

3. With the advent of SOPA (Stop Online
Piracy Act) YouTube Copyright policing
is occurring on a much wider more
advanced scale than ever before. If
you’re an online marketer, video
publisher, or social media account
manager then you should definitely
take heed of these new policies

4. and understand them thoroughly or
you may unknowingly violate YouTube’s
copyright code and subsequently have
your video deleted or even worse have
your page shut down. So here’s an
outline of the new policy and ways to
protect yourself.

5. YouTube Copyright | Content ID
Under the Digital Millennium Copyright
Act, YouTube isn’t actually held
accountable for the copyright
infringement, its users are. However,
that didn’t stop Viacom’s billion dollar
lawsuit and with SOPA creeping in,
YouTube doesn’t want to take any
chances.

6. Just how does YouTube copyright laws
work and how can you protect your
images, logos, and videos? Through
something that YouTube calls Content
ID, and its explained throughly in
Mashable’s recent article on YouTube
copyright.

7. To use Content ID, rights holders submit
copies of content or ID files that are
then run against user uploads.
Copyright holders can assign various
policies to their content in the event of
a match. The policy options are:

8.  Block — This means that if a content
match is found, the video will not be
viewable.
Track — The video can stay online,
but the content owner will be able to
track how many views it receives and
from where.
Monetize — Rights holders can
choose to serve ads on the content and
they will receive revenue from those
ads.

9. Policy options are available on a
regional basis, which allows rights
holders to block content in some
regions, while keeping them accessible
in others.
YouTube users can find out about any
copyright notices or Content ID matches
by visiting the “Copyright Notices”
section of the video manager.

10. The thing is not everyone out there
actually claims their Content ID, so
thousands of videos violate copyright
laws and are uploaded everyday.

11. YouTube Copyright | Monetizing
Its no secret that one of the major
reasons that YouTube copyright policies
are being enforced so strictly is that
YouTube makes a good deal of money
from this Content ID according to a
trusted source.

12. Within a year, Google had tamed the
Wild West of copyright infringement
that characterized YouTube’s pioneer
days, both through licensing deals with
major content providers and through a
content-management program, called
Content ID, that alerted copyright
holders automatically whenever any
part of their content went up on
YouTube.

13. Owners can choose to remove the
content, sell ads against it and share the
money with YouTube, or use it as a
promotional tool. Content ID generates
a third of YouTube’s revenue.

14. (In June, 2010, Louis Stanton, the judge
in the long-running Viacom v. YouTube
case, granted summary judgment to
YouTube. Viacom is appealing that
ruling, and a decision is expected soon.)

15. YouTube Copyright | Conclusion
Every one is cracking down on piracy
and copyright violations these days. It
makes me wonder if YouTube will
disappear from the YouTube that we all
know and love.

16. One where we can easily listen to any
song at the click of a button. However
its better to be safe than sorry, so stay
informed about YouTube copyright
updates.