3. How many people do you know owns
a mobile device (cellphone,
smartphone, tablet, etc)? Probably a
lot. You probably don’t even know
anyone who doesn’t own any of
these devices.
4. Anywhere you go, you are bound to
encounter someone who is busy
checking their mobile device.
Imagine how many people you can
reach if you had a powerful mobile
marketing campaign.
5. Mobile Emails
Mobile emails differ from traditional
emails in that they are shorter and
more concise. You need these things
in your mobile email – a catchy
subject, your brand, an interesting
offer and a call to action.
6. Keep the email short. If you can ‘t,
just place a link to take your
customer to your website or blog
where he or she can read more about
your subject. Don’t put anything
fancy in your mobile email as your
client’s device might not be able to
support it.
7. Important Info
What information do customers
usually look for using their mobile
devices? Your company location,
hours of service and directions on
how to get to your store are essential
in your mobile website.
8. Also, make sure that all the prices of
your merchandise and services can
easily be seen in your mobile site.
Customers usually compare prices
using their mobile phones when they
go shopping either online or in a
brick and mortar store.
9. Don’t forget the social networks
Remember that most smartphone
and tablet users have a Facebook or
Twitter app installed in their devices.
Take advantage of these icons to gain
more fans and followers. You can also
make them do the work for you by
letting them share your information
to their own friends in these social
networks.
10. Text invites
Text message marketing is not yet
dead. You can encourage your
customers to send a text message to
avail of discounts and other promos
before checking out.
11. Text invites
You can also post QR code stickers on
your display windows and near the
cashier to encourage your customers
to visit you online. Make your
customers sign up to your newsletters
and mail shots during checkout. You
are bound to get more sign ups this
way because the shopping experience
is still fresh.
12. Reward loyal mobile customers
Foursquare is a free popular location
based app that most mobile
customers use. Claim your business on
Foursquare and monitor your
customers who frequently visit your
site and log into Foursquare.
13. Reward these loyal customers with
small tokens and you will be sure that
they will pass the word. If they have a
good experience in your store, ask
them to write a review and post it in
online. Location based apps are a good
way to get information about your
clients so it’s a good idea to utilize
these apps.
14. Your mobile marketing campaigns
should go hand in hand with all your
other campaigns. Keeping customers
engaged with your brand can be a
tough challenge but in this tech-savvy
age, delivering fast quality information
to your customers may just be your
most important tool for success.