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COST SHEET ANALYSIS: DABUR
       INDIA LIMITED.




               Submitted by:
               ElizabathEappen( F11076)
               NeethuThresaJacob(F11096)
               Swarupa Rani Sahu(F11116)
Acknowledgement
We are thankful to Prof. Victor Louis Anthuvan for giving us an opportunity to prepare a cost sheet and
analyze it. This has been very helpful for us in understanding concepts like break even analysis, marginal
costing and its practical implications in business. This project would not have been successful without his
continuous guidance and theoretical inputs.




                                                                          Elizabath Eappen(F11076)

                                                                          Neethu Thresa Jacob(F11096)

                                                                          Swarupa Rani Sahu(F11116)
Objective of the Report


The objective of the report is to study the balance sheet of a manufacturing company and carry out the
following:


        Prepare Cost Sheet
        Analyze the cost sheet
        Apply the concepts of marginal costing and CVP analysis


To achieve this purpose we have chosen Dabur IndiaLtd. and studied its annual report 2010-11.


Dabur At-a-Glance


        Dabur India Limited has marked its presence with significant achievements and today commands
a market leadership status. The story of success is based on dedication to nature, corporate and process
hygiene, dynamic leadership and commitment to the partners and stakeholders. Dabur India Ltd is
considered as the leading consumer goods company in India with a turnover of Rs. 2834.11 Crore
(FY09). The three major strategic business units (SBU) - Consumer Care Division (CCD), Consumer
Health Division (CHD) and International Business Division (IBD). It has 17 ultra-modern manufacturing
units spread around the globe. Products marketed in over 60 countries. Wide and deep market penetration
with 50 C&F agents, more than 5000 distributors and over2.8 million retail outlets all over India. The
master brands are : Dabur-Ayurvedic healthcare products),Vatika - Premium hair care, Hajmola - Tasty
digestives, Réal - Fruit juices & beverages, Fem - Fairness bleaches & skin care products.
COSTING
Costing is the technique of ascertaining cost.
A cost sheet is a statement of cost prepared at given interval of time showing various elements of cost of a
product produced, or service rendered during a particular period. This statement gives details about total
cost and cost per unit at different stages of production.

Important components of cost are:

            a) Prime Cost = Direct material cost + Direct labour cost
            b) Works Cost = Prime cost + Factory overheads.
            c) Cost of production = Works cost + Office & Administrative overheads.
            d) Total Cost (Cost of sales) = Cost of production + Selling & Distribution overheads.



From the balance sheet of Dabur India Ltd. as on 2011 and with the help of schedules to accounts and
notes to schedules we have prepared the cost sheet.


    We have assumed the following for the preparation of cost sheet
        Rent has been assumed to be factory rent
        Insurance has been taken on building
        We assume that the land is used only for factory purpose.
        As the company has variant products, the selling price per unit cannot be estimated.So all the
        calculation of sales has been limites to sales in rupees.
ANALYSIS OF COST SHEET


 Freight and forwarding charges form about 12.018% of selling and distribution overhead.
 Advertisement expense constitutes about 74.589% i.e the company focuses more on
 advertisements.
 General expenses account to major portion of Administrative overhead which is 52.1%.
 Direct material constitutes 5.91% of the prime cost while Direct labour constitutes only
 12.12 %
 The factory overhead consists mainly of power and fuel which is 36.08%. and followed by
 processing charges which is 17.86% . Depreciation forms the major part of the factory overhead
 which is 24.87%
 Rent paid for the building constitutes 12.07%.
 Profit margin is 32.049 % of net sales.



Factory OH as a % of Direct labour                                                              65.25

Administrative OH as a % of works cost                                                          11.14

Selling OH as a % of Cost of production                                                         29.71




 The total depreciation expense incurred during the year is Rs. 3496 crores out of which Rs. 2118
 crore is towards plant and machinery and Rs.170 crore is only for office furniture and fixtures.
 Depreciation on Plant and machinery is 71.18% of depreciation on factory assets
 Overall deprecation constitute of 1.98 % of total cost of production.
MARGINAL COSTING


Marginal costing is the ascertainment ,by differentiating between fixed cost and variable cost of marginal
costs and of the effect on profit of changes in volume or type of output.
It is not a system of ascertaining cost but a special technique which is concerned with the changes in costs
resulting from the changes in volume or range of output.


The technique of marginal costing involves:
        Differentiation between fixed cost and variable cost
        Ascertainment of marginal costs
        Ascertaining the effect on profit due to changes in volume i.e cost volume profit analysis.


Tools of marginal costing:
        Contribution
        P/V Ratio
        Break even point
        Margin of safety



    FIXED COSTS                                                             Rs.in crore

    Depreciation on Building                                                   727

    Depreciation Plant & Machinery                                            2118

    Depreciation lease on land                                                  10

    Rates And Taxes                                                            348

    Depreciation Vehicle                                                       196

    Depreciation furniture & fixtures                                          170

    Depreciation computer                                                      275

    R&D                                                                        368
Auditor's Remuneration             76

General Expenses                  9201

Security                           446

Insurance                          286

Director's Fee                    2192

Telephone and Fax                  355

Legal and Professional            2159

Repair and Maintenance Building    281

Processing charges                2098

Other Repairs                      678

Rent                              2132

Advertisement                     39019

Total Fixed costs                 63135

VARIABLE COST

Repairs To Machinery               423

Direct Labour                     18000

Raw Material                      77335

Primary Packing Material          50071

Power and Fuel                    4239

Stores and Spares                 1172

Excise Duty                       3099

Sales tax                          289
Freight and forwarding                                                     6287

    Travel and Conveyance                                                      3007

    Commission and Discount                                                    3166

    Total Variable costs                                                     167088


    Total Cost                                                               230223


All the expenses have been classified under two categories of cost:
        Fixed cost
        Variable cost



        Fixed cost as a % of Total Cost                                                 27.423

        Variable cost as a % of Total Cost                                              72.575




        Major part of the expense is variable cost accounting to 27.423% while only 27.423% is fixed
        cost. That means if variable cost per unit is controlled to some extent then cost can be controlled.
        Though fixed cost seems to be low when compared to variable cost it is also an indication that
        company has invested well in fixed assets as 27.423% is a comparably high value.
        The company has invested a considerable amount in advertisement and publicity which accounts
        to around 63.13% of fixed cost
        Expense on raw materials and primary packing material together constitutes 76.25% of variable
        cost. This depends mainly on the market demands as well the capacity of production.
Calculation of Marginal Costing Tools



Particulars     Formula            Calculation           Result
Break Even
Sales(in Rs.    Fixed cost/(P/V
Crores)         ratio)                                      129336.24
                (Contribution /
P/V ratio       Sales )*100       3737.91/16910.06                0.48815
Margin of       Actual Sales -
safety          BEP(Rs)           16910.06-3032.036         197100.76
                (Margin of Safety
Margin of       /Actual
safety Ratio    Sales)*100        13878.02/16910.06                 60.38


Working Notes



Sales                                  326437
Fixed Cost                              63135
Variable Cost                          167088
Contribution                           159349
P/V Ratio                         0.488146258
Suppose the company expects a profit of Rs. 150000 crores for the next financial
year
 Column1                            Column2
 Desired Profit                                                 150000
 P/V Ratio                                            0.488146258
 Fixed Cost                                                 63135

 Desired sales                                          436621.1899


ANALYSIS OF MARGINAL COSTING


          Margin of safety is an advantage to the company. It indicted the extra profit the company earns
over the breakeven point.Dabur’s MOS is 60.38% which is high. This means that the firm will earn
profits even if there is a slight fall in production or sales.This also contributes to a high angle of incidence
          BEP sales is Rs.129336.24 crores which is extremely low in comparison to current sales
(Rs.326437 crores).
          BEP analysis will help the banker in appraisal of actual/projected performance of the borrower.It
also acts a sensitivity analysis tool to judge the projected performance.
          For the company to reach a profit value of Rs.150000 it has to impove its sales by Rs.110184
crores.

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COST SHEET ANALYSIS: DABUR INDIA LIMITED.

  • 1. COST SHEET ANALYSIS: DABUR INDIA LIMITED. Submitted by: ElizabathEappen( F11076) NeethuThresaJacob(F11096) Swarupa Rani Sahu(F11116)
  • 2. Acknowledgement We are thankful to Prof. Victor Louis Anthuvan for giving us an opportunity to prepare a cost sheet and analyze it. This has been very helpful for us in understanding concepts like break even analysis, marginal costing and its practical implications in business. This project would not have been successful without his continuous guidance and theoretical inputs. Elizabath Eappen(F11076) Neethu Thresa Jacob(F11096) Swarupa Rani Sahu(F11116)
  • 3. Objective of the Report The objective of the report is to study the balance sheet of a manufacturing company and carry out the following: Prepare Cost Sheet Analyze the cost sheet Apply the concepts of marginal costing and CVP analysis To achieve this purpose we have chosen Dabur IndiaLtd. and studied its annual report 2010-11. Dabur At-a-Glance Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. The story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to the partners and stakeholders. Dabur India Ltd is considered as the leading consumer goods company in India with a turnover of Rs. 2834.11 Crore (FY09). The three major strategic business units (SBU) - Consumer Care Division (CCD), Consumer Health Division (CHD) and International Business Division (IBD). It has 17 ultra-modern manufacturing units spread around the globe. Products marketed in over 60 countries. Wide and deep market penetration with 50 C&F agents, more than 5000 distributors and over2.8 million retail outlets all over India. The master brands are : Dabur-Ayurvedic healthcare products),Vatika - Premium hair care, Hajmola - Tasty digestives, Réal - Fruit juices & beverages, Fem - Fairness bleaches & skin care products.
  • 4. COSTING Costing is the technique of ascertaining cost. A cost sheet is a statement of cost prepared at given interval of time showing various elements of cost of a product produced, or service rendered during a particular period. This statement gives details about total cost and cost per unit at different stages of production. Important components of cost are: a) Prime Cost = Direct material cost + Direct labour cost b) Works Cost = Prime cost + Factory overheads. c) Cost of production = Works cost + Office & Administrative overheads. d) Total Cost (Cost of sales) = Cost of production + Selling & Distribution overheads. From the balance sheet of Dabur India Ltd. as on 2011 and with the help of schedules to accounts and notes to schedules we have prepared the cost sheet. We have assumed the following for the preparation of cost sheet Rent has been assumed to be factory rent Insurance has been taken on building We assume that the land is used only for factory purpose. As the company has variant products, the selling price per unit cannot be estimated.So all the calculation of sales has been limites to sales in rupees.
  • 5. ANALYSIS OF COST SHEET Freight and forwarding charges form about 12.018% of selling and distribution overhead. Advertisement expense constitutes about 74.589% i.e the company focuses more on advertisements. General expenses account to major portion of Administrative overhead which is 52.1%. Direct material constitutes 5.91% of the prime cost while Direct labour constitutes only 12.12 % The factory overhead consists mainly of power and fuel which is 36.08%. and followed by processing charges which is 17.86% . Depreciation forms the major part of the factory overhead which is 24.87% Rent paid for the building constitutes 12.07%. Profit margin is 32.049 % of net sales. Factory OH as a % of Direct labour 65.25 Administrative OH as a % of works cost 11.14 Selling OH as a % of Cost of production 29.71 The total depreciation expense incurred during the year is Rs. 3496 crores out of which Rs. 2118 crore is towards plant and machinery and Rs.170 crore is only for office furniture and fixtures. Depreciation on Plant and machinery is 71.18% of depreciation on factory assets Overall deprecation constitute of 1.98 % of total cost of production.
  • 6. MARGINAL COSTING Marginal costing is the ascertainment ,by differentiating between fixed cost and variable cost of marginal costs and of the effect on profit of changes in volume or type of output. It is not a system of ascertaining cost but a special technique which is concerned with the changes in costs resulting from the changes in volume or range of output. The technique of marginal costing involves: Differentiation between fixed cost and variable cost Ascertainment of marginal costs Ascertaining the effect on profit due to changes in volume i.e cost volume profit analysis. Tools of marginal costing: Contribution P/V Ratio Break even point Margin of safety FIXED COSTS Rs.in crore Depreciation on Building 727 Depreciation Plant & Machinery 2118 Depreciation lease on land 10 Rates And Taxes 348 Depreciation Vehicle 196 Depreciation furniture & fixtures 170 Depreciation computer 275 R&D 368
  • 7. Auditor's Remuneration 76 General Expenses 9201 Security 446 Insurance 286 Director's Fee 2192 Telephone and Fax 355 Legal and Professional 2159 Repair and Maintenance Building 281 Processing charges 2098 Other Repairs 678 Rent 2132 Advertisement 39019 Total Fixed costs 63135 VARIABLE COST Repairs To Machinery 423 Direct Labour 18000 Raw Material 77335 Primary Packing Material 50071 Power and Fuel 4239 Stores and Spares 1172 Excise Duty 3099 Sales tax 289
  • 8. Freight and forwarding 6287 Travel and Conveyance 3007 Commission and Discount 3166 Total Variable costs 167088 Total Cost 230223 All the expenses have been classified under two categories of cost: Fixed cost Variable cost Fixed cost as a % of Total Cost 27.423 Variable cost as a % of Total Cost 72.575 Major part of the expense is variable cost accounting to 27.423% while only 27.423% is fixed cost. That means if variable cost per unit is controlled to some extent then cost can be controlled. Though fixed cost seems to be low when compared to variable cost it is also an indication that company has invested well in fixed assets as 27.423% is a comparably high value. The company has invested a considerable amount in advertisement and publicity which accounts to around 63.13% of fixed cost Expense on raw materials and primary packing material together constitutes 76.25% of variable cost. This depends mainly on the market demands as well the capacity of production.
  • 9. Calculation of Marginal Costing Tools Particulars Formula Calculation Result Break Even Sales(in Rs. Fixed cost/(P/V Crores) ratio) 129336.24 (Contribution / P/V ratio Sales )*100 3737.91/16910.06 0.48815 Margin of Actual Sales - safety BEP(Rs) 16910.06-3032.036 197100.76 (Margin of Safety Margin of /Actual safety Ratio Sales)*100 13878.02/16910.06 60.38 Working Notes Sales 326437 Fixed Cost 63135 Variable Cost 167088 Contribution 159349 P/V Ratio 0.488146258
  • 10. Suppose the company expects a profit of Rs. 150000 crores for the next financial year Column1 Column2 Desired Profit 150000 P/V Ratio 0.488146258 Fixed Cost 63135 Desired sales 436621.1899 ANALYSIS OF MARGINAL COSTING Margin of safety is an advantage to the company. It indicted the extra profit the company earns over the breakeven point.Dabur’s MOS is 60.38% which is high. This means that the firm will earn profits even if there is a slight fall in production or sales.This also contributes to a high angle of incidence BEP sales is Rs.129336.24 crores which is extremely low in comparison to current sales (Rs.326437 crores). BEP analysis will help the banker in appraisal of actual/projected performance of the borrower.It also acts a sensitivity analysis tool to judge the projected performance. For the company to reach a profit value of Rs.150000 it has to impove its sales by Rs.110184 crores.