Growth of digital marketing in India 2020
Digital marketing in india pdf
Digital marketing in India 2019
Current scenario of digital marketing in India
Digital marketing in India statistics
2. Founder & CEO - Entropy Designs
Self-driven and results-producing marketing professional
with a proven track record of more than 16 years.
An accomplished marketer in planning and leading
comprehensive marketing strategies in support of
business goals and objective.
Expert in directing the creation of marketing tools and
steering the execution of marketing programmes.
• 2016: Digital Marketing for Business Growth from IIM, Bangalore
• 2004: PGDBA in Marketing from ICFAI Business School,
Bangalore
• 2002: Bachelor of Engineering in Mechanical from RGPV, Bhopal
Ashish Swarnkar
29. Reading News
Online
Doing Search in
Google
Socializing
using Social
Media
Watching
Movies
Online
Interacting
with different
services
Using APP
MoneyControl
FirstPost
URBANCLAP
IndiaMart
Zomato
Swiggy
UBER
OLA
Instagram
TikTok
PayTM
BHIM
BYJU’s
UNACADEMY
YouTube
Netflix
Listening
Music
Online
SaaVan
Spotify
Prime
Hotstar
IndiaTimes
GoogleNews
WhatsApp
FaceBook
31. “Digital marketing is a way to promote brands and
products online and through other digital channels.”
Like any other media
Communication is happening in online space
Communications channels are also online
33. Define the objective of doing the digital marketing?
• Brand awareness: Do you want more people to know about your brand (or
your products and services)?
• Acquisition or lead generation: Do you want to reach people who’ve
never bought from you before and bring them into your buyer’s journey?
• Growth from existing customers: Do you want people who’ve already
bought from you before to buy more frequently or buy a different kind of
product?
1
34. Set a goal/target you want to achieve
• Brand awareness: I want to get XXX no. of people in my website during Y
no. of months to create awareness about my brand & services we offer.
• Acquisition or lead generation: I want to get XXX nos. of leads from my
core target audience in next Y no. of months to sample our product OR
services
• Growth from existing customers: I want my X% of customers to upgrade
to next level of services/ do repeat purchases in Y no. of months
2
35. Define your audience
• Think about who your customers are and group
them into 3 or 4 buckets.
• Take each of those and create a character from
each.
• Give him or her a name, a photo, a personality,
and a few favorite hobbies.
3
36. Define your brand
• What do you stand for?
• What problem do you solve?
• What are your distinctive benefits?
• What are your strongest character traits?
• What will you always do for your customers?
4
37. Know your competition
• Direct competitors - those brands that offer the same products or services
as you.
• Indirect competitors - brands that may offer different products but
compete for the same space or budget
• Comparators - these might have a similar look and feel like your brand or
be other brands that your target customers use frequently too.
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38. Identify the required digital marketing techniques6
DIGITAL
MARKETING
SOCIAL MEDIA
MARKETING
SEARCH
ENGINE
MARKETING
EMAIL
MARKETING
MARKETING
AUTOMATION
INBOUND
MARKETING
AFFLIALIATE
MARKETING
SEARCH ENGINE
OPTIMIZATION
CONTENT
MARKETING
39. Measure against your goal/target you achieve
• Brand awareness: XXX no. of people visited my website during Y no. of
months
• Acquisition or lead generation: XXX nos. of leads from my core target
audience in next Y no. of months
• Growth from existing customers: X% of customers upgraded to next level
of services/ do repeat purchases in Y no. of months
7
43. How to get into organic results?
Website Ranking
1. Un-paid, “natural” listings
2. Results are merit based
3. Performance is based on a variety of
4. On-the-page & off-the-page factors
5. 10 listings per page
6. Engines follow links and read text
45. How to buy search?
Google Adwords
1.Paid search is sold on an auction basis
2.The auction determines the rank you appear in the listings
CPC
Cost-per-Click
CTR
Click thru Rate =
Clicks / Impressions
QS
Quality Score
Ad Rank
The right bid strategy
Higher bid usually
equals higher ranking
The right ad text:
compelling and relevant
A well structured
landing page with
relevant text to ad
X X =
SEARCH
ENGINE
MARKETING
48. What is Social Media Marketing?
The Five Core Pillars of Social Media Marketing
Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter,
LinkedIn, Pinterest, YouTube, and Snapchat.
SOCIAL MEDIA
MARKETING
57. Analyse + Consult + Optimize
• Website Designs + SEO
• Off Page SEO
• Reputation Management
• Social Media Management
• Search Engine Marketing & Social Media Advertising
• Remarketing
• On Page SEO
• SEO Research
• Content Management
• Local SEO
• Location Pages/ Google My Business / Google Maps
Search Engine Optimization
58. Research + Analyze + Management
• Keywords Analysis Services
• Customer
• Category
• Competition
• Ad Monitoring Services
• Ad Copy creation
• Monitor your Ads and Optimize
• Reporting & Communications
Search Engine Marketing
59. Marketing + Advertising
• Marketing Services
• Develop Social Media Strategy
• Develop Engaging Content
Calendar + Creatives
• Growth Optimization + Daily
Management
• Reporting & Monitoring
Social Media Management
• Advertising
• Develop Social Media Advertising
strategy
• Create Engaging Advertisements
• Monitoring & optimizing
• Reporting & Communications