Collis Ta'eed Swarm Presentation 2014
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Envato is an ecosystem of sites that help people be creative. Nurturing, empowering and supporting a thriving community has been critical to its success – you could say Envato is in the business of community. CEO Collis Ta’eed shares the community journey at Envato and lessons learned along the way, including the community’s relationship to company purpose, the ecosystem model it has generated, the value to the staff and customers, and the systems and processes necessary to impactfully adopt it as a central pillar of business.
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Collis Ta'eed Swarm Presentation 2014
- 1. .COMMUNITY
- 2. My name is Collis and I work at Envato.
- 3. Before I managed a community, I was a community member.
- 4. Envato. Influenced by my community experience Market, Studio & Tuts+ By Creatives, For Creatives Bootstrapped
- 5. Forums at the Heart, Mixed with Social and Blogs. Authors, Buyers, Learners, Staff, the Lot.
- 6. Big 30 million visits a month 4 million members 1.5 million active buyers 30,000 active authors 70,000 unique forum posters 1 million social followers
- 8. HBR & eBay 2006 Study converting customers into community participants: 25% got involved.
- 9. Community vs Control Bid 6x as often. Earned 6x monthly sales revenue, And 10x more first time sellers. Spent 54% more in total. “Do Customer Communities Pay Off?” HBR Magazine Nov 2006
- 10. All Kinds of Community Businesses Wikia, Reddit, DeviantArt, 500px, StackExchange, Yelp, … Envato, Etsy, AirBnB, eBay, … WordPress, Mozilla, …
- 11. 5 Lessons Learned Building Our Community Business.
- 12. It’s a People Business 1 .
- 13. If that doesn’t sound awesome, don’t do it.
- 14. + Purpose Economic Driver High Engagement Direct Line to the Customer Product Ecosystem Hiring pool Evangelists
- 15. - Loud stakeholders Accountability More Responsibility Emotionally Charged Constant Attention Requires Commitment
- 16. You should genuinely be passionate about people.
- 17. Win-win. 2
- 18. Create a symbiotic relationship.
- 19. Understand what your community cares about.
- 20. Your community will always be a little suspicious of your motives.
- 21. Win-Win aligns the business and community.
- 22. 3 Bake it in.
- 23. As a company grows, it’s pulled in many directions. You need a compass.
- 24. When the Community Succeeds, We Succeed. One of Envato’s six company values.
- 25. $1B All-time Community Earnings Company Goal (We’re at $206,000,000)
- 26. We report: Quarterly to Company Annually to the Community
- 27. Everyone’s a Community Manager. 4
- 28. Induct Staff Global Meetups Profile Community Hire from the community Community Visitors Staff Authors and Users
- 29. Community Product Development Discussion, interviews, surveys, testing and annual roadmap.
- 30. DIY Launches and Comms
- 31. 5 Community is my most important job.
- 32. Community is a people business, People operate on trust.
- 33. People don’t trust companies, People trust other people.
- 34. Leaders and managers need to Be Community Advocates Keep a Cool Head Honest & Trustworthy Able to Carry through Change Be a Real Person Empathetic
- 35. And … Admit when you got it wrong.
- 37. At the end of the day it’s not about business drivers.
- 38. Creating the Community Experience Encouragement, Involvement, Engagement, Inspiration, Connection.
- 39. It’s an increasingly disconnected world. That’s why our jobs as community and social managers are so important.
- 40. Meet the Envato Community youtube.com/envato
- 41. Thank you.