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Building a Marketing Accountability Program

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Sivaraman Swaminathan
Sivaraman Swaminathan

This is the presentation done by Brooks at the ANA Marketing conference

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Initiating a Marketing Accountability Program: Building for success Understand the past | Manage the present | Realize the possible
Agenda… or why stay when I can go to the beach? • Why is this so hard? (current situation) • What have we learned? (lessons learned from the front lines) • What would you do? (Reinventing the marketing organization: advice to a newly minted CMO) Understand the past | Manage the present | Realize the possible 2
Why is this so hard? Understand the past | Manage the present | Realize the possible 3
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program
Building a Marketing Accountability Program

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Building a Marketing Accountability Program

  • 1. Initiating a Marketing Accountability Program: Building for success Understand the past | Manage the present | Realize the possible
  • 2. Agenda… or why stay when I can go to the beach? • Why is this so hard? (current situation) • What have we learned? (lessons learned from the front lines) • What would you do? (Reinventing the marketing organization: advice to a newly minted CMO) Understand the past | Manage the present | Realize the possible 2
  • 3. Why is this so hard? Understand the past | Manage the present | Realize the possible 3