Mais conteúdo relacionado Semelhante a 03 02 2016_loyalty_summit (20) Mais de Sivaraman Swaminathan (6) 03 02 2016_loyalty_summit2. © Copyright Hansa Cequity 2016. All rights reserved. Private & Confidential
The Third Age of Marketing
Technology
How IoT gives product a voice
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The IoT Ecosystem
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Where do we see adoption?
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The IoT ecosystem can be controlled via the “usual”
mobile phone.
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IoT to IoE
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IoT in White Goods
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Smartfridge CAM
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Dressing rooms with Smart Mirrors in Retail
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Ralph Lauren’s PoloTech Shirt
Ralph Lauren recently launched
Polo Tech apparel, a smart workout
shirt that monitors the vital activity
stats (heart rate, calories burned,
steps taken, breathing depth etc.)
of the wearer in real time.
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IoT in Retail
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LG Smart ThinQ cooker
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HapiFork – IoT in cutlery
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SmartDetect – IoT @home
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Amazon – Dash Button
The Dash is a single-
use Wi-Fi enabled
ordering device that
is tied in with the
Amazon’s Dash
Replenishment
Service, a system by
which products such
as washing
machines, printers
etc., can
automatically order
refills when they run
out, straight from
Amazon.
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IoT in Automotive
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IoT - Changing the face of customer engagement
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IoT Gives Products A Voice !