Stump the Experts at Silicon Valley Product Camp 2012

1. Optimal Product Management and Product MarketingTM
Stump the Experts
Brian Lawley
CEO & Founder, 280 Group
© 2012 280 Group LLC.

2. Agenda
Panelists
• Rules
• Let the games begin!

3. Seven Phase LifeCycle Book
- Everyone gets a copy
- www.tinyurl.com/freeoppbook
- Please share!
© 2012 280 Group LLC.

4. Audience Volunteer
Take notes
If written deposit in brown box at the
Information Desk.
If digital email to dave@platformd.com using the
title of the presentation as the email subject.
© 2012 280 Group LLC. 4

5. Brian Lawley
Background
- >25 years of PM/PMM experience
- 280 Group LLC President & Founder
- Whistle Communications Director of Product Management
- Symantec Director of Java and C++ tools
- Apple Computer Senior Product Manager, MacOS
- Claris Corporation (FileMaker, Inc.) Marketing Specialist
- Digidesign, Inc. (division of Avid) Manager Sales & Marketing
Awards, Honors, etc.
- Former President Silicon Valley Product Management Association
- AIPMM Product Management Excellence Award – Thought Leadership
- CNBC’s World Business Review
- Silicon Valley Business Report
- Silicon Valley Business Journal
- Author of five best-selling books
Optimal Product Process
42 Rules of Product Management
Expert Product Management
The Phenomenal Product Manager
42 Rules of Product Marketing
- Writing: SD Forum, Softletter, Optimal PM Blog/newsletter, SVPMA
© 2012 280 Group LLC.

6. Helping companies deliver products that delight their
customers and produce massive profits ™
Assessment – Training – Certification – Consulting – Contractors – Templates – Mentoring – Books
© 2012 280 Group LLC.

7. Panel of Experts
Chris Kocher
Ivan Chalif
Michel Besner
John Cook
Phil Burton
Cindy F Solomon
Dan Torres
Jennifer Berkley Jackson
© 2012 280 Group LLC. 7

8. Rules
Interactive & fun session!
Brian is the moderator
Questions asked by the audience
Ask any question related to Product Management
Panel answers question
Audience votes
Stump = win a book
Note: Any ties/disagreements Brian has the final word.
© 2012 280 Group LLC. 8

9. Competition & Special Bonus!
Experts versus audience
Tally the score
If audience wins everyone gets an electronic copy
of The Phenomenal Product Manager
© 2012 280 Group LLC. 9

10. Let the games begin!
© 2012 280 Group LLC. 10

11. Thank you!
Download The Phenomenal Product Manager at:
www.tinyurl.com/SVPCAMP
© 2012 280 Group LLC.