Invited by ANER, the Editorial Association of Brazil. I spoke at their Publishing Forum about the importance of Brand such as femina, which in its 40th year, to take the lead with initiatives such as Women Entrepreneurship Program and Leadership Network for Career Women.

1. Brand Relevance
R(e)volution
Svida Alisjahbana
CEO Femina Group
@svidss

2. @svidss

3. BRAZIL COUNTRY INDONESIA
193.946.886 POPULATION  242.325.638
257.900.000 MOBILE & SMART PHONE USER 265.100.000
14% SMARTPHONE PENETRATION 8%
60.251.160 FB USER 50.148.660
3 FB NO. (WORLD) 4
41.200.000 TWITTER USER 29.400.000
2 TWITTER NO (WORLD) 5
@svidss

4. Internet Penetration Keep Growing
29%
8%
2006 2011
Source : AC Nielsen
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5. They Access It From Mobile Device
INDONESIA 61.88% BRAZIL 40%
@svidss

6. Community Officer
Chief Editor
Petty Fatimah
femina
@svidss

7. @svidss

8. COMMUNITY
COMMUNITY
MAGAZINE
COMMUNITY
TO PLAY
WEBSITE SOCMED
COMMUNITY
ACTIVATION
TO RADIO
PARTICIPATE
COMMUNITY
MOBILE TV
TO PASS ON COMMUNITY
BOOKS
COMMUNITY
COMMUNITY
@svidss

9. Print
Book
Website
Activation
Social
Media
@svidss

10. CONTENT
COMMUNITY CHANNEL
@svidss

11. TO PLAY
TO Content is King
PARTICIPATE
Conversation is
TO PASS ON
Kingdom
@svidss

12. Social Media drives…
#1 Viral Effect – Earned Media
#2 Dialogue
#3 Community Activation
#4 Commercial Initiative
@svidss

13. Commercial
Campaign Line Initiative
@svidss

14. Aggregate Community
readership
+
readership fans
+ +
fans followers
readership + +
+ followers viewers
readership fans + +
viewers visitors
social media users
@svidss

15. Accelerate the Growth of Women Entrepreneurship
in Indonesia
@svidss

16. Women in Business
50.000.000 National Entrepreneurs






98.9% Micro Entrepreneurs
39 Million Women Entrepreneurs



 Source: BPS-Statistics Indonesia
@svidss

17. Femina Women Entrepreneurship MISSION
to empower women to become economically
independent and attain greater prosperity by
embracing entrepreneurial activities
@svidss

18. Femina Women Entrepreneurs Business Scale 2010/2011
OMZET : > US$5M/Year
Large
Medium OMZET : 100K – US$5M/Year
Small OMZET : 20K – US$100K /Year
Micro OMZET : ≤ US$20K / Thn
Source: Internal Survey 2011/12
18
@svidss

19. Business Sector 2010/11
Fashion 35%
Culinary 19%
Craft 9%
Education 8%
Beauty 7%
7% of femina Women Entrepreneurs are doing Export.
Source: Internal Survey 2011/12
19
@svidss

20. Survey Result 2011/2012
Women Entrepreneurs’ Issues
• Lacking of knowledge in entrepreneurship
• Need network among women entrepreneur
• Lacking of the support from the family and friends
• Funding access
Source: Internal Survey 2011/12
20
@svidss

21. ENTREPRENEURSHIP SEMINAR WOMEN ENTREPRENEURSHIP
COMPETITION
ENTREPRENEURSHIP
WORKSHOP
BAZAAR/EXHIBITION
POWER LUNCH/LEADERSHIP SESSION
FEMINA AWARD @INACRAFT
Entrepreneurial
ONLINE COMMUNITY Winning
www.wanitawirausaha.femina.co.id Women
Program
@svidss

22. Program 2012-2013
EDUCATION & COMPETITION
EXPERIENTIAL
PUBLICATION & EXHIBITION
Article
Website Roadshow Seminar Natioinal
7 Cities: Jakarta, Competition
Sosial Media Medan, Solo,
Palembang,
Entrepreneurship Semarang,
Booklet Pontianak, Malang
Power Lunch
Promo: Print, Roadshow Workshop
Digital, Radio, 3 Cities: Jakarta,
Newspaper, Outdoor Surabaya,
Yogyakarta Women
Entrepreneurship
Coverage: Print, Festival : Jakarta,
Business Visit:Yogya Surabaya
Digital
22
@svidss

23. TIMELINE 2012 - 2013
SEP OKT NOP DES JAN FEB MAR APR MEI JUNI JULI AGS
SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR SEMINAR
JAKARTA MEDAN SOLO PALEMBANG MAKASSAR PONTIANAK MALANG
WORKSHOP WORKSHOP WORKSHOP
JAKARTA SURABAYA YOGYAKARTA
VERIFIKASI PENJURIAN
Registration and Collection for the Women Entrepreneur Awards UTAMA +
FINALIS
PENGUMUMA
N PEMENANG +
PEMBERIAN
PENGHARGAAN
POWER
LUNCH
JAKARTA
BUSINESS
VISIT YOGYA
BUKU MINI
WANITA
WIRAUSAHA
FESTIVAL FESTIVAL
WANWIR WANWIR
JAKARTA SURABAYA
EDITORIAL : RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
WEBSITE: RUBRIK TETAP – INFO WIRAUSAHA, LIPUTAN, PROFIL WANITA WIRAUSAHA, ETC
SOSIAL MEDIA: INFO WANITA WIRAUSAHA MANDIRI FEMINA, ETC
IKATAN ALUMNI WANITA WIRAUSAHA
FUNDING: FACILITATING CREDIT NEEDS THROUGH WANITA WIRAUSAHA
wanita wirausaha mandiri femina 23
@svidss

24. Reached out & Engaged with over 7,000 women around Indonesia
Inspired over 50,000 people
Pekanbaru Manado
Samarinda
Palembang
Jakarta
Makassar
Solo Surabaya
Bandung Bali
Jogjakarta
Seminar
Workshop
@svidss

25. UNLEASHING WOMEN’S LEADERSHIP
IN INDONESIA
Advancing Indonesia Career Women to the Board Room
@svidss

26. THE JOURNEY OF 
 WOMEN AS A LEADER
@svidss

27. A Few Women Leaders
UNIVERSITY ENTRY LEVEL MID - SNR
BOARD CEO
GRADUATES PROS MANAGEMENT
49% 47% 20% 6% 5%
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
@svidss

28. Women representation in the
Board in Asia significantly
underperforms that of the
Western countries NORWAY 32%
SWEDEN 27%
RUSSIA 8%
UK 12% GERMANY 6%
USA 15% CHINA 6%
FRANCE 15%
SPAIN 10%
BRAZIL 6% INDIA 5%
INDONESIA 6%
…ALONE AND SINGLE FIGHTER
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012, Women Matters
@svidss

29. THEY LEAVE EARLIER…
13% Mid Tenure
40%
Leave the workforce at
early tenure
2% Sr. Management
41% No Single level of tenure
39% Seeking more flexibility
72%
Leave due to the need to
spend time with family
35% Seeking more money
12% Seeking more intellectual
stimulation
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
@svidss

30. …IGNITE THE SPIRIT
69%
Double Burden
86%
Personal motivation and
Syndrome drive
SOURCE | UNLEASHING WOMEN’S LEADERSHIP IN INDONESIA SURVEY 2012
@svidss

31. @svidss

32. What if women in our countries are CONNECTED , can we make them
more INDEPENDENT and more PROSPEROUS
@svidss