Inspirational slides for marketing workshop with Quanto and Goal Partner at Prinsendomein, Aalter.

1. Marketing &
Technology Trends
Breakfast Inspiration
Sacha Vekeman

2. Who is Sacha
Digital transformation
- Datacenters
- Financial
- Telecom
- Government
- Logistics
- Media & Sports
- Fundraising
- Tech Startups
Beliefs & Values

3. Local
30 steden en gemeenten
Digitale agenda
OnzeStapApp
Gratis

4. 12 Hours Later
2 leads

5. What is Trending Now?
5 Strategic Technology Trends
1. Artificial Intelligence / Machine Learning
2. Intelligent Apps / Digital Assistance
3. Intelligent Things / Robots / Vehicles
4. Edge Computing / Serverless Computing
5. Blockchain & Distributed Ledgers
5 Strategic Marketing Trends
1. Conversational Systems
2. Digital Technology Platforms
3. Virtual / Augmented Reality
4. Search goes Social & Local
5. Mobile First Strategy
Source

6. Digital Risk
& Security
Strategic
Questions
Company owners
Cloud
Computing
Cost
Optimization
Data &
Analytics
Sustainability
MobileGreen
Trending Topics:
Are You Open For Business?

7. Trending Topics:
America First, Who’s Second?
Actual &
Newsworthy
Belgium
Social
Media
Campaign
Video
Building
Walls
Europe

8. Digital
First
Cloud
Social
Search
Local
Mobile
Web
Chat
Trending Topics:
Digital First Strategy
Open
Source

9. Interactive
Content
Call to action
Quiz
Surveys
Infographics
Polls
Digital First
Free Marketing

10. Mobile
Video
Check your Facebook timeline…
95% is video
Digital First
Free Marketing

11. Livestreaming
Facebook Live
Instagram Stories
Periscope TV
Music.ly
Digital First
Free Marketing

12. Chatbots
Telegram
WhatsApp
Human or bot?
Digital First
Free Marketing

13. Chatbots
Telegram
WhatsApp
Human or bot?
Digital First
Free Marketing

14. Social Shopping &
Crowdfunding
Test new ideas and prototypes
Kickstarter
Facebook
Digital First
Free Marketing

15. Social Shopping &
Crowdfunding
Test new ideas and prototypes
Kickstarter
Facebook
Digital First
Free Marketing

16. Mobile
First
Value-add
Social
Search
Conversation
Communication
Content
Commerce
Trending Topics:
Mobile First Strategy

17. Step 1 - Recognize your maturity level
1. What kind of mobile user are You?
2. Your employees?
3. Your company?
Mobile First
Free Marketing

18. Step 2 - Is your website adaptive?
1. Check via desktop browser
2. Check via tablet browser
3. Consider native app
Mobile First
Free Marketing

19. Step 3 - Rethink how people pay
1. Do you sell B2B or B2C? Do you sell products or services?
2. Look at different mobile payment options?
3. Look where technology is going? Consider native app?
Mobile First
Free Marketing

20. Step 4 - Are you open for Mobile Business
1. Can you enable your business to mobile users?
2. Look at the complete user experience on all levels - sales to support.
3. What kind of “Mobile” value can you offer - updates/alerts/bots...
Mobile First
Free Marketing

21. Step 5 - The Native App - Make it not additive
1. For your staff
2. For your clients
3. For your services
4. For your brand
5. For your future
Mobile First
Free Marketing

23. Thank you
Sacha Vekeman
sacha@gig.tech
@svekeman