Presented by Amy Balliet of Killerinfographics through the School of Visual Concepts in Seattle on 4/11/13

1. DISSECTING
USE, DESIGN, BEST PRACTICES

2. YOUR INSTRUCTOR: AMY BALLIETT
Amy Balliett is the co-founder of Killer Infographics, a Seattle-based
design firm that develops (you'll never guess) infographics for both
print and digital on behalf of a wide variety of clients, including White
Pages, Microsoft, and Molson.
As the Chief Swiss Army Knife at Killer Infographics, Amy serves a
number of purposes (like a Swiss Army Knife) including account and
client management, design team and project management, sales,
marketing and even takes on a few infographic designs when her
design team is booked up.
Before starting Killer Infographics, Amy co-founded ZippyCart after a
long career in SEO and web development/design.
A marketer first, a designer second
• 13 years of business experience
• 7 years of SEO experience
• 5 years of web design
• 4 years of product development
• 2 years of infographic design

3. WHO IS KILLER INFOGRAPHICS?
IN 2.5 YEARS, WE HAVE DESIGNED OVER 2500 VIRAL INFOGRAPHICS FOR
250 CLIENTS WORLDWIDE… AND THE RESULTS HAVE BEEN GREAT!

4. WE WORK FOR COMPANIES LARGE AND SMALL, BUT HERE’S
SOME NOTABLE ONES:

5. SO WHAT THE HECK IS AN INFOGRAPHIC ANYWAY?
VISUAL
COMMUNICATION

6. COMMON USES OF INFOGRAPHICS

7. WHY ARE INFOGRAPHICS SO IMPORTANT TODAY?

10. TYPES OF INFOGRAPHICS

11. TYPES OF INFOGRAPHICS

12. TYPES OF INFOGRAPHICS

13. TYPES OF INFOGRAPHICS

14. TYPES OF INFOGRAPHICS

15. TYPES OF INFOGRAPHICS

17. THE GOLDEN RULES OF INFOGRAPHIC DESIGN
Organization is key – always plan ahead and organize an infographic based on client goals,
theme, and informational hierarchy
Take every opportunity to visualize data - typography is NOT a crutch… accept when it is…
but it should NEVER be a reading assignment.
Let the subject matter guide your design: Data Viz, Viral Viz, Motion, Interactive,
Flow Chart, Web, Product Design, Etc.
Focus on 1 goal versus many
Choose colors and fonts that match the theme
Text should complement imagery, not the other way around – test this by using Lorum Ipsum
text in your designs first

18. LAYING THE FOUNDATION, RESEARCH & WIREFRAME

19. THE EDITING PROCESS
First Draft Final Draft

20. DISSECTING DESIGNS: WHAT WORKS & WHAT DOESN’T

27. Q&A