1. Client: The Epicenter Athletic Club Date: 11-15-10
Project: :Outdoor advertising + Facebook “like us” campaign
Job Number: Whatever
WHY ARE WE ADVERTISING?
The Epicenter is a downtown mid-level health club that caters to corporate types near their physical location.
They’re not WAC quality, but not a faceless, packed franchise gym like Bally’s either. They want to increase their
brand awareness and find a way to get more Facebook likes to push out their gym content
WHAT IS THE ADVERTISING TRYING TO ACCOMPLISH?
Encourage people to come in for a free workout at Epicenter and then join the club.
WHO ARE WE TALKING TO?
65% male, 35% female. White collar types who work near the Epicenter location. They aren’t gym rats or ‘roid
freaks, but are looking to maintain and improve their cardio and build some muscle too. And do it by squeezing in
workouts around their busy schedules. They don’t want to spend a ton on a gym dues either.
WHAT IS THE ONE MAIN POINT WE’RE TRYING TO GET ACROSS?
Epicenter is the health club that works for busy corporate types.
WHAT ARE THE REASONS TO BELIEVE THIS?
Epicenter is conveniently located, has nice, newer equipment, has convenient classes, and doesn’t cost an arm
and a leg to join.
MANDATORIES
Company name
THIS MIGHT HELP
http://www.epicenterfitness.com/
(For Agency Signature) (For Client Signature)
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