etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks

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Suzanne Carawan

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What We’ll Cover Today’s Social Networks: In Transition 5 Ways to Move to Revenue-Driven Areas for Strategic Discussion

#1: Funded Programs National Council on Aging

#2: Fee-Based Programs American Lung Association

#3: Partnerships Save Japan Dolphins/ The Cove Movie

Areas for Strategic Discussion Questions for Your Organization

What Do We Define as Engagement? Cause-Based Environment ($) Target Users Dialogue/Activity Sponsorship/Donations ($)

What’s the Goal? What’s the Path? ,[object Object]

Do we have a project manager? ,[object Object]

Metrics: Page Views Email Followers Retweets # Blogs # Discussions # Signatures ROI on hours/results Create your own engagement score that you are disciplined in using!

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etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks

1. Moving from Mission-Based to Revenue Generating Social Networks Suzanne Carawan Vice President, etouches www.etouches.com

2. What We’ll Cover Today’s Social Networks: In Transition 5 Ways to Move to Revenue-Driven Areas for Strategic Discussion

3. #1: Funded Programs National Council on Aging

5. NCOA Communities

7. #2: Fee-Based Programs American Lung Association

10.

11. #3: Partnerships Save Japan Dolphins/ The Cove Movie

12.

13.

14.

15.

16.

17. #4: Advertisement

18.

19.

20. #5: Events

21.

22.

23.

24.

25.

26. Areas for Strategic Discussion Questions for Your Organization

27. Do We Have the Right Mindset?

28. Partnerships

29. What Do We Define as Engagement? Cause-Based Environment ($) Target Users Dialogue/Activity Sponsorship/Donations ($)

30.

31. Money itself is not the goal

32. Do we have a strategic plan?

33. Do we have a tactical plan?

34.

35. What Will We Consider Success?

36. Metrics: Page Views Email Followers Retweets # Blogs # Discussions # Signatures ROI on hours/results Create your own engagement score that you are disciplined in using!

37. Are We Ready for Results?

38. Do We Have Sustainable Growth?

39. Break-to-Build Series Webinars: Facebooking Your Event Event Marketing Plans with Social Social Sponsorships: Rethinking Sponsorships in the Age of Social Media What Else? Tell us what to break down and rebuild!

40. More Resources: Great Additional Resources! www.fundraisingeventseries.org

41. Suzanne Carawan etouches scarawan@etouches.com 203.403.9013 Li, Fb, Twitter: suzannecarawan Li, Fb, Twitter: etouches

etouches Presents Moving from Mission-Based to Revenue-Generating Social Networks

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