Presentation at the Austin Chamber of Commerce - June 2011

1. How to Use Email Marketing
and Social Media
to Increase Sales
by Building Relationships

2. Increasing Use of Email Marketing
Nearly 2/3 of all businesses expect to increase
their use of email marketing,
and small businesses are the most likely of all
Source: Social Media Examiner’s Social Media Study April 18, 2011
http://bitly.com/eURtxf

3. Why Email Marketing?
 Inexpensive way to establish & build a
relationship with clients and prospects.
 Positions you as an expert, as a “go to”
person in your field.
 Positions you as likeable and trustworthy.
People want to do business with people they know, like and trust.
 Keeps your customers “in the know”.

4. Email Marketing Best Practices
Do’s Dont’s
• Relevant content • Don’t email without permission
• Segment your list • Don’t include the kitchen sink
• Subject line - From line • Don’t skip the email service provider!
• Be consistent
• Analyze your data and adjust
• Make links clickable

5. Email
Before

6. Email
After

7. Email Example

8. Social Media is Still Fairly New
Source: Altimeter Group, Jeremiah Owyang
http://www.web-strategist.com/blog/research/

9. Facebook
• 673 million users
• 30 billion pieces of content shared each month
• 96% of millennials have joined a social network
• Fastest growing segment: 55-65 yr-old females

10. 5 Common Facebook Mistakes
1. Broadcasting
2. Not investing adequate time
3. Being boring or predictable
4. Failing to learn mechanics or tools
5. Violating Facebook’s terms

11. Facebook Ex: Sweet Leaf Tea

12. Facebook Ex: Sweet Leaf Tea
Sweet Leaf Tea asked
their Facebook fans
to try to get them
more shelf space with
retailers

13. Facebook Ex: 365 Things to do in Austin

14. Twitter
• 200+ million users (< 1 m users in 2008)
• 460,000 new accounts in March 2011 alone
• 1 billion tweets per weeks on average
Why care about Twitter?
• News breaks on Twitter first
• It’s where the nerds, wonks and influencers talk

15. What can Twitter do for you?
• Quickly share information
• Gather intelligence and feedback
• Build relationships

16. Twitter Ex: Edible Austin

17. Twitter Ex: LiveStrong

18. YouTube
• Customer testimonials
• How to’s
• Product demonstrations
• Meet the team
•“Edutainment”

19. YouTube Ex: Will it Blend?

20. YouTube Ex: Tx Parks & Wildlife

21. Email Marketing + Social Media
• Word of mouth on steroids
• Real-time engagement
• All about relationships

22. Rhonda Dirvin & Suzanne Doughty
www.cedarsage.com
info@cedarsage.com
512-591-8737