Increasingly, evidence demonstrates that global stakeholders across the board are expecting business to deliver greater value beyond just a slicker product or bigger profits. This panel provides three types of filters for decision-making as to how to prioritize your sustainable innovation initiatives such that you might recognize most uplift in stakeholder support.

1. Sustainable Brand Perception vs.
Performance: Reducing the Gap
¡ Caroline Holme, Director of Corporate Affairs,
Globescan
Sustainable Brands
London Conference

2. Recognised leaders – experts identify these companies as top-tier
sustainability leaders
Unilever 17
Interface 10
GE 7
Patagonia 7
Walmart 7
Marks & Spencer 5
Natura 4
Nike 4
Novo Nordisk 4
Siemens 4
Toyota 4
IBM 3
Nestlé 3
What specific companies do you think are leaders in integrating sustainability into their business strategy? (OPEN-ENDED)

3. Plan A
launched
Ecomagination
launched
Sustainable
Living Plan
launched
Start of corporate engagement
on sustainability

4. The ‘sustainability leadership triangle’ – recognised leaders demonstrate
evidence of success in each of three critical pillars
Vision /
Strategy
Integration / Engagement /
Performance Communication
Why do you think [INSERT COMPANY #1 FROM ABOVE] is a leader in sustainable development? Please enter up to
two responses in the spaces provided.