Renew your brand’s path to prosperity in response to changing norms. Go deep into the business case for delivering human and environmental value as part of your brand promise. Explore and learn How you can successfully innovate your brand for sustainability to drive brand success Now. Beaumont Estate, Windsor, UK, November 16-18, 2015.

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®
HOW DO WE TAP EMERGING INNOVATION TO
SUCCESSFULLY SCALE SUSTAINABILITY NOW?

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Renew your brand’s path to prosperity in response to
changing norms. The world is changing at a dramatic pace
– greater access to information and increasing honesty and
transparency from brand leaders who are driving a multitude
of stakeholders to connect the dots between brands and their
positive or negative environmental and social impacts.
Join nearly 500 global business leaders in over 40 sessions,
workshops, plenaries, evening events, and co-create sessions
for SB’15 London. Dive deep into the brand innovation
trenches with companies like BASF, Mars, IKEA and others
to learn How you can successfully innovate your brand for
sustainability to drive brand success Now. Explore how
Big Data, robotics, 3D printing and other leading-edge
technologies are poised to revolutionize products, services and
distribution systems. Experience new success metrics that
are expanding the way businesses create, quantify, manage
and report the value they deliver. Discover exciting advances
in chemical, mechanical and materials engineering that are
opening doors to formulation, packaging, manufacturing and
distribution breakthroughs.
Find detail-rich case studies, practical know-how and specific
implementation tips to accelerate your business success.
Plus, find the partners and solutions providers who can help
you along the way. Sustainable Brands is home to the global
community of courageous optimists who are reshaping the
future of commerce worldwide – connect with them in person
this November at SB’15 London.
INTRODUCTION

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Having addressed the ‘Why’ and ‘What’ for years, in 2015 we focus
on the ‘How’. Participate in over 40 thought-provoking breakout
sessions, facilitated discussion groups and plenaries to discover:
• How to translate high-level corporate sustainability goals into
brand strategies that work.
• How to prioritize and measure the ROI of sustainability
initiatives and innovation.
• How to design brand-led social movements that lead your
customers to see you as an enabler of positive social change.
• How to design brand positioning, innovation and
communications that is relevant to your customers and also
addresses your brand’s material sustainability priorities.
• How to adjust organizational structures and employee incentives
for optimal execution of a broad sustainability agenda.
• Howtotapcorporateintrapreneursasaresourceforbrilliantideas.
• How to drive desirable market shifts through the power of
corporate purchasing programs.
WHAT YOU WILL LEARN AT
SB’15 LONDON

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BREAKOUTS
Dynamic sessions to help me
analyze specific business issues.
WORKSHOPS
Half-day, deep-dive studios to
help me turn ideas into action.
PLENARIES
An avalanche of trends and
market drivers that set the tone.
ACTIVATION HUB
An action-centered environment
where brands will find the
conversations, collaborators and
tools necessary to bring good
ideas to life
SPECIAL EVENTS
Networking events designed to
connect me with the
right partners.
WHAT’S HAPPENING AT SB‘15 LONDON?

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FEATURED SPEAKERS
Sustainable Brands® consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity
of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance
of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Please check online for
an updated list of speakers and programme topics as they are announced.
TOM SZAKY
CEO
Terracycle
On seeing waste as an asset
ALBERT BOSCH RIERA
Adventurer & Entrepreneur
On thriving in challenging,
breakthrough journeys
JOANNA YARROW
Head of Sustainability
IKEA UK and Ireland
on customer engagement &
sustainable lifestyles
JOHN ELKINGTON
Founding Partner & Executive
Chairman
Volans
On C-Suite and Boardroom
engagement

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FEATURED SPEAKERS
NATALIE WOODFORD
SVP Talent, Leadership &
Organisation Development
GSK
On experiential learning and
transformational change
LAURENCE KEMBALL-COOK
Founder & CEO
Pavegen
On turning footsteps into
renewable electricity
HELEN CROWLEY
Head of Sustainable
Sourcing Innovation
Kering
On sustainable sourcing
and innovation
MANDAR APTE
Game Changer, Social
Innovation
Shell
On catalyzing social innovation
for shared value

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FEATURED SPEAKERS
DIRK VOESTE
VP of Sustainability
Strategy
BASF
On steering a product
portfolio based on
sustainability criteria
DANIEL VENNARD
Global Sustainability Director -
Corporate Strategy
Mars
On new approaches to
tackling systemic problems
ROB DRAKE-KNIGHT
Co-Founder
Rapanui
On the next generation of
winning brands
ALBERT MATHIEU
President, Biscuits
Category Europe
Mondelez
On multi-pronged
approaches to supply chain
transformation

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SUSTAINABILITY & CSR
I seek to solve social problems
that alleviate, or altogether
eliminate, resource tensions
along the way.
BRAND STRATEGY
I believe leadership stems from
brands who have awareness
of the impact they have on the
world around them.
COMMUNICATIONS
I encourage purpose-driven
voice and invite stakeholders on
interactive, co-creative journeys.
DESIGN & INNOVATION
I seek skillful, sensitive design
that leads to radical innovation
and heightened shared value.
SUPPLY CHAIN
Supply chain disruptions are not an
option. I strive for enlightenment
across the entire value chain.
HUMAN RESOURCES
I encourage embedded
sustainability-driven behaviors
and pro-active management to
drive change from within.
FIND YOUR PASSION

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The Sustainable Brands® community has grown to include
thought leaders, brand strategists, marketing executives,
product and service innovators, and other change agents from
several hundred of the world’s most influential companies.
Last year, hundreds of brand leaders such as Unilever,
HEINEKEN, Desso, L’Oreal, H&M, Philips and MARS
assembled in London to discuss enhanced business models
and smarter product design that is leading to the regenerative
economy of tomorrow. Now these leaders will convene to
discuss How we can tap emerging innovations to successfully
deliver new and sustainable business and brand value Now.
There is a conscious effort to bring unexpected participants
together - large multinational corporations, start-ups, NGOs,
academia, investors and government agencies - each bringing
a unique perspective but shared passion for shifting the world
to a sustainable economy.
WHO ATTENDS SB’15 LONDON?

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The leading brands will endure and thrive by innovating
for improved environmental, social, and economic impact.
Sustainable Brands seeks not only to inspire and engage but
also to equip - empowering brand leaders in making the leap
from compelling ideas to powerful action.
The Activation Hub at SB’15 London is the heart and soul of
delivering that promise. Functioning as a thriving marketplace of
solutions, it is the place where brands will find the collaborators
and tools necessary to transform their ideas into reality.
Activation Hub participants represent the leading edge
change-makers, out of the box entrepreneurs and leading
companies delivering innovative business solutions that
can be implemented today; solutions that address complex
challenges important to our Sustainable Brands community.
Engage not only with cause/innovation partners and solutions
providers, but also see how your peers are delivering smarter
brands to market.
Join the leaders who are shaping the future of commerce
worldwide and participate in the Activation Hub at SB’15
London. Together, we will design for successful 21st century
commerce by showcasing practical solutions and actionable
ideas that lead to meaningful action and change toward a
regenerative economy.
ACTIVATION HUB

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This year, the event will be located at the historic, 40
acre Beaumont Estate in Windsor. Step away from your
environment and experience something new - a real,
engaged community with co-creative dialogue at an ‘out
of the city’ venue designed to enable you to connect with your
creative self, and with unexpected ideas and partners that
can help you see and deliver on opportunity for relevant brand
innovation in a new way.
LOCATION

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WHAT DO PEOPLE SAY ABOUT
SB CONFERENCES?
“[The] session on Future Fit and KPI’s alone was worth the
registration fee. I got something tangible that I can immediately
use back at the office.”
- Helen Sahi, Director of Sustainability, Avery Dennison
“To be surrounded by such a dynamic group of individuals was really
fantastic. Seriously one of the best professional development weeks
that I’ve spent and I really enjoyed getting to talk to attendees about
Rishi, their businesses and possible collaborations.”
– Heather Torrey, Communication & Projects Manager, Rishi Tea
“The speakers, topics and attendees were far and away the best
of all I experienced all year. Thank you for making this possible
and for your masterful convening talents.”
– Pamela Alabaster, Estee Lauder
“A great balance of presentations/ workshop/ network. I’m coming
back very energized to push further the limits in my company, inspired
to inspire the others, and feeling part of a great Sustainable Family.”
– Thibaud Gueny, Group CSR Marketing Manager, Fromageries BEL

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®
COPYRIGHT © SUSTAINABLE BRANDS, 2015.
ALL RIGHTS RESERVED.
For more information vist www.SB15London.com
or call +1 415.626.2212