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About BASF BASF is the world ’s leading chemical company: The Chemical Company. Around 109,000 employees of the BASF Group work to make customers from nearly all sectors and almost every country in the world become more successful. Our portfolio ranges from oil and gas to chemicals, plastics and specialties such as crop protection products. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €60 billion in 2010. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). BASF has subsidiaries in more than eighty countries and supplies products to a large number of business partners in nearly every part of the world. We operate 6 Verbund sites and approximately 390 other production sites worldwide. Our Verbund site in Ludwigshafen is the largest integrated chemical complex in the world that belongs to a single company. In 2010, BASF filed around 1,100 patents worldwide. The Patent Asset Index™ developed at the Otto Beisheim School of Management (WHU) near Koblenz, Germany, enabled us to compare our patent portfolio with those of other companies across the industry in 2009 for the first time. As in the previous year, we took first place in this ranking in 2010. This makes us one of the most innovative companies in the global chemical industry. INTERNET: basf.com
BASF is the world’s leading chemical company – The Chemical Company. We aim to constantly increase the value of our company by profitable growth and to remain the number one in chemistry. With innovation and new technologies, we open up new market opportunities. We combine economic success with environmental protection and social responsibility. To realize our goals everyday and across the company, the BASF team aligns its activities with four guidelines: BASF 2015. We earn a premium on our cost of capital: We increase the value of our company by earning our cost of capital plus a premium on it. Earnings before interest and taxes (EBIT) after cost of capital is the key performance and management indicator for our operating divisions and business units. We help make our customers to be more successful: Our customers’ success is also our success. We therefore intensively analyze our customers’ specific requirements and develop the most suitable tailored solutions in collaboration with them. We form the best team in industry: Our employees make use of their individual strengths and competencies for the success of the company. This diversity increases our innovative potential and helps us to find tailor-made solutions for our customers’ wide range of requirements. We ensure sustainable development: Value-adding growth can only be successful in the long term if economic success is combined with environmental protection and social responsibility. We are committed to this principle of sustainable development in all of our activities. INTERNET: corporate.basf.com/strategy
BASF Segments Chemicals – In the Chemicals segment, we supply products to customers in the chemical, electronics, construction, textile, automotive, pharmaceutical and agricultural industries as well as many others. Furthermore, we ensure that other BASF segments are supplied with chemicals for the production of higher value products. Our portfolio ranges from basic chemicals, glues and electronic chemicals for the semiconductor and solar cell industries, to solvents and plasticizers, as well as starting materials for products such as detergents, plastics, textile fibers, paints and coatings and pharmaceuticals. Plastics – The Plastics segment includes a broad range of products, system solutions and services. We offer a number of engineering plastics for the automotive and electrical industries as well as for use in household appliances and sports and leisure products. Our styrenic foams are used as insulating materials in the construction industry and in packaging. Our polyurethanes are extremely versatile: as soft foams, for example, they improve car seats and mattresses, and as rigid foams they serve as highly efficient insulation in refrigerators. Performance Products – Performance products help our customers to improve their products and processes. They give special characteristics to countless everyday products: from diapers, paper, vitamins for dietary supplements or UV filters for sunscreen to products for the oil, automotive and coatings industries as well as for the production of textiles and leather. The acquisition of Ciba strengthens the existing businesses and extends the portfolio to include plastic additives and products for water treatment and mining applications. The operating divisions of the Performance Products segment were restructured with effect from April, 1 2009. Functional Solutions – In the Functional Solutions segment, we bundle system solutions and innovative products for specific customers and industries, in particular for the automotive and construction sectors. Our portfolio comprises automotive and industrial catalysts, automotive and industrial coatings, as well as concrete admixtures and construction systems such as tile adhesives or wall systems. Agricultural Solutions – Our crop protection products guard against fungal diseases, insects and weeds and they increase quality and secure crop yields. Our research in plant biotechnology concentrates on plants for greater efficiency in agriculture, healthier nutrition and for use as renewable raw materials. Oil & Gas – As the largest German producer of oil and gas, we focus our exploration and production on oil and gas-rich regions in Europe, North Africa, South America, Russia and the Caspian Sea region. Together with our Russian partner Gazprom, we are active in the trading, transport and storage of natural gas in Europe.
Challenge 1 – Continuing Growth and Aging of the World Population UNO projection estimate the world population to grow by 2,6 billion people up to 9 billion in 2050. This means plus 50 million people more per year. The population will grow strongest in the emerging countries like India (10 million more p.a.) and China (6 million more p.a.). Africa is the fastest growing region in the world. Parallel demographic change: the ratio of people older than 60 years will continue to grow. (1950: 8 %; 2005: 10 %; 2050: 22 % (UNO projection)). Questions relevant to chemistry: How can we produce and distribute enough food for the growing population? Which role does plant biotechnology have to or must play? How can we ensure medical care for the aging society? How do we supply the growing human population with the most precious raw material – clean water?
SB11 - BASF - Cristian Barcan
Key Initiatives & Solutions for Measuring and Managing Impact Across the Value Chain Cristian Barcan BASF
Cristian Barcan Monterey, CA June 7 th - 10 th 2011 Creating and Marketing More Sustainable Brands
BASF – The Chemical Company The world ’s leading chemical company <ul><li>Our chemistry is used in nearly all industry sectors </li></ul><ul><li>We combine economical success with social responsibility and the protection of the environment </li></ul><ul><li>Sales 2010: $84.9 billion </li></ul><ul><li>Sales, NA 2010: $17.7 billion </li></ul><ul><li>Employees: 109,140 </li></ul><ul><li>About 1,100 new patents filed </li></ul><ul><li>6 Verbund sites and about 380 production sites </li></ul>
How we achieve value-added growth – Our four strategic guidelines We earn a premium on our cost of capital We help our customers to be more successful We ensure sustainable development We form the best team in industry +
Chemicals Plastics Performance Polymers Polyurethanes Crop Protection Oil & Gas Performance Products Paper Chemicals Dispersions & Pigments Care Chemicals Performance Chemicals Inorganics Petrochemicals Intermediates Functional Solutions Construction Chemicals Coatings Catalysts Agricultural Solutions Oil & Gas Nutrition & Health * * Established August 1, 2010 Food Industry BASF segments targeting the food industry
9 billion people will live on this planet by 2050. <ul><li>This will create demand for: </li></ul><ul><ul><li>Improved production yield with less resources </li></ul></ul><ul><ul><li>Better logistics </li></ul></ul><ul><ul><li>Less environmental impact (emissions, water, etc) </li></ul></ul><ul><ul><li>Affordability </li></ul></ul><ul><ul><li>Global availability </li></ul></ul><ul><ul><li>= SUSTAINABILE IMPROVEMENT OVER TIME </li></ul></ul>
The main question <ul><li>What is Sustainability? </li></ul><ul><li>How to feed and create an acceptable living standard for 9 billion people </li></ul><ul><li>that is affordable , with less environmental resources, and social diligence for </li></ul><ul><li>the next generation ? </li></ul>ECONOMIC SOCIAL ENVIRONMENTAL
BASF ’s 15 years experience in sustainability metrics <ul><li>Over 450 LCA based studies </li></ul><ul><li>Leading company in Dow Jones Sustainability Index, 2010 </li></ul><ul><li>Sam Gold Class Member 2008 </li></ul><ul><li>Fortune Magazine Most Admired Company </li></ul><ul><li>Sustainability Consortium founding member </li></ul><ul><li>Innovest Top 100 Most Sustainable Companies in the World – five years </li></ul>Copyright BASF SE
<ul><li>Sustainability </li></ul><ul><ul><li>= Not a “black and white” issue </li></ul></ul><ul><ul><li>= Not related to a single parameter alone (i.e. Carbon Footprint) </li></ul></ul><ul><ul><li>= Continuous improvement over time </li></ul></ul><ul><ul><li>= A journey, not a destination </li></ul></ul><ul><ul><li>= More sustainable goods rather than sustainable goods </li></ul></ul><ul><ul><li>= Any goods category can be more sustainable (organic, natural, etc.) </li></ul></ul><ul><li>The stage in the supply chain that needs to be more sustainable is the end consumer good ( start here !!) </li></ul>Sustainability boundaries
More sustainable brands – improvement over time in three areas Toolkit from BASF Independent Certification based on the ProSustain Standard SUSTAINABLE DESIRABLE DISTINCTIVE CREDIBLE <ul><li>Qualitative Performance </li></ul><ul><li>(HSA) </li></ul>(2) Quantitative Performance (LCA, EEA) (3) Transparency (Traceability) + +
The S.E.T. Elements “S” for Sustainability S Assessment Tool: Hotspot Analysis Implementation Tool: Sustainability hotspot management programs Sustainability hot issues S <ul><li>Issues in focus such as: </li></ul><ul><li>Overfishing of the sea </li></ul><ul><li>Rainforest destruction </li></ul><ul><li>Child labor </li></ul><ul><li>Animal welfare </li></ul>
The S.E.T. Elements “E” for Eco-Efficiency E Value Chain Assessment E Assessment Tool: LCA Eco-Efficiency Analysis Implementation Tool: Improvement programs Launch more eco-efficient products <ul><li>Identify the main drivers : </li></ul><ul><li>Quantitative assessment </li></ul><ul><li>Life cycle approach </li></ul><ul><li>Multi-criteria: energy, emissions, </li></ul><ul><li>Toxicity, resources, land, risk, ecc. </li></ul>
More sustainable products in time Customer benefit: Packaging and consumption of 1.000 lbs of chicken… -1.0 1.0 3.0 -1.0 1.0 3.0 Costs (normalized) Environmental impact (normalized) High eco-efficiency Low eco-efficiency 2010 Industry Average 2010 2003 2007 Example: The BASF Eco-Efficiency Analysis program for a chicken brand
Optimization platforms The Eco-Efficiency Manager http://www.eeaman.com
The S.E.T. Elements “T” like Traceability T Traceability T Implementation Tool: Traceability strategy Traceability cooperation with suppliers and customers Adopt traceability standards <ul><li>Different levels: </li></ul><ul><ul><li>Internal Traceability </li></ul></ul><ul><ul><li>Connect to Supply Chain </li></ul></ul><ul><ul><li>Traceability (Batch Level ) </li></ul></ul><ul><ul><li>Interoperable Value Chain Traceability </li></ul></ul>
Traceability building blocks NAIS, PTI SAP, FAMOUS, NAVISION ERP, THIRD PARTY TRACEABILITY NETWORKS KEY: INTEROPERABILITY INTEROPERBILITY EXTERNAL TRACEABILITY INTERNAL TRACEABILITY DATA COLLECTION AND STORAGE STANDARDS UNIQUE IDENTIFIERS
Example: Whole-chain traceability system Nutrition Ingredients
DNV ProSustain Adding credibility to product sustainability claims <ul><li>Certificate (external use) </li></ul><ul><li>Certification label (for product) </li></ul><ul><li>Assessment report (internal use) </li></ul><ul><li>Publication of detailed results on DNV ’ s website </li></ul><ul><li>Rating of management practices </li></ul><ul><li>Noteworthy efforts </li></ul><ul><li>Opportunities for improvement </li></ul><ul><li>Roadmap for improvement </li></ul>Details overleaf <ul><li>Scope of assessment </li></ul><ul><li>Methodology </li></ul><ul><li>Results </li></ul><ul><li>Conclusions and recommendations </li></ul>Product label Assessment report Certificate
<ul><li>Additional business / market penetration </li></ul><ul><li>Premium products </li></ul><ul><li>Product and company differentiation </li></ul><ul><li>Proven and communicable continuous sustainable improvement at product level </li></ul><ul><li>Trusted sustainable sourcing </li></ul><ul><li>Improved assurance for exports/imports </li></ul><ul><li>Brand support </li></ul>Immediate benefits for brand owners and the entire supply chain
Worldwide service – regional offices BASF Corporation Animal Nutrition, North America 100 Campus Drive Florham Park , New Jersey 07932 USA Phone: **1/800-527-9889 E-mail: firstname.lastname@example.org United States, Canada BASF East Asia Reg. Headq. Ltd. Animal Nutrition, Asia / Pacific 45th Floor Jardine House No. 1 Connaught Place Central Hong Kong Phone: **852/273 11-238 E-mail: email@example.com Asia / Pacific BASF S.A. Animal Nutrition, South America Av. Brigadeiro Faria Lima, 3600 / 9° Andar São Paulo – SP 04538-132 Brazil Phone: **55/11 3043 2158 E-mail: firstname.lastname@example.org South America BASF SE Animal Nutrition, Europe Chemiestrasse 4 68623 Lampertheim Germany Phone: **49/621 60 28073 E-mail: email@example.com Europe
BASF is a leading global supplier of feed additives including vitamins, carotenoids, enzymes, organic acids and more. BASF offers products of outstanding quality produced with modern, state-of-the-art technologies. BASF combines technical services and scientific expertise to meet the highest demands and to deliver the best value to the industry. Premium formulations are a key strength that has made BASF a leader in the industry. www.nutrition.basf.com
DISCLAIMER: This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full inspection of the products upon delivery or any other obligation. The claims and supporting data provided in this publication have not been evaluated for compliance with any jurisdiction ’s regulatory requirements and the results reported may not be generally true under other conditions or in other matrices. Users must evaluate what claims and information are appropriate and comply with a jurisdiction’s regulatory requirements. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.