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+ My Backstory Snr. Producer for Nickelodeon Kids and Family Games Film/TV/Games Background Story as the Foundation of ideas 3 Daughters – their safety #1 Saw the Piano Staircase video at work www.thefuntheory.com - a contest! Went home and scribbled some ideas…
+ Anatomy of these ideas More story-fication than gamification – some things I consider at Nickelodeon when developing games, and did on this as well: Story Problem (is it one I/we care about?) Backstory (what happened before these ideas showed up?) Main Character Concern (winning, broadly defined) Antagonist (opponent or big brother, “life”) Obstacle/Inhibitor Character Concern (status quo, inferior solutions etc.) Story Limit (time or an event) Story Outcome (What happens if we do nothing?) Ironic Story Premise (get paid for driving the speed limit….)
Give people a way to participate Help get Facebook To Unfriend Coal Help build the new Rainbow Warrior
Unfriend Coal Campaign• 700,000+ have joined the Unfriend Coal campaign to date.• Record for most Facebook comments on a post in 24 hours (80,000+ or one every second for 24 hours).• Facebook announced its Open Compute Project recently, which will help others make data centers more energy efficient.
A New Rainbow Warrior • The Rainbow Warrior is 32 years old and needs to be replaced • Give people a chance to own a piece of the new ship.
A New Rainbow Warrior• Created an ecommerce website anewwarrior.com• More than 400,000 pieces for sale in the e-shop• Contributors receive a certificate of ownership and their name appears on the contribution wall of the new Rainbow Warrior
Results to Date• $1,838,208 raised so far• 31,486 certificates of ownership• 1,857,304 visitors from 171 countries to site• 1000’s of new owners posted their certificates to social network sites