These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/packaging/enabling-market-sector-shifts-game-changing-brand-case
Enabling Market Sector Shifts: A Game-Changing Brand Case
1.
2. Brands as comunication vehicles
of new values and essential
behaviors to build a more
sustainable world.
3. NATURA PROFILE
Business model
direct sales
Consultants
1.5 million
Market Share
(Brazil) 23,2%
Consumers
100 million
Net revenue
(US$ million) 3,230
EBITDA (US$ million)
765
Employees
6,683
Penetration at
homes (Brazil)
62%
5. FLAGSHIP BRAND
They are influenced by the
flagship brand, they
embody the subject and
communicate it from a
BUSINESS MODEL
different perspective.
MATERIALITY THEMES
KEY VALUE
OTHER
BRANDS
CATEGORIES
9. The science behind
the ingredients.
Increase of vegetal
ingredients.
EKOS
The socially inclusive business model is based
on relationships with extractive communities and
benefit sharing.
SOCIAL BIODIVERSITY
CARING FOR
SOCIAL
BIODIVERSITY
OTHER
BRANDS
CATEGORIES
10. Ekos influence in the company
2005
• Increase vegetal ingredients in soaps
• Chronos relaunch with Spilol
• M&B sub brand with passion flower oil
2007
• Increase vegetal ingredients in body oils
• Chronos relaunch with Passion Flower
2008
• Organic Alcohol in all perfumes
• Natura Perfumery Essential Oils
• Natura UNA with Babacu talcum
powder and ucuuba butter
2011
• EKOS relaunch with a greater
concentration of raw materials
11.
12.
13.
14. 1.
RAW MATERIALS
Formulas are on average
80% plant derived,
Only essential raw materials,
No artificial colors or scents,
Single olfactory core.