2. In this session we will cover how
to:
âą Improve your LinkedIn profile
âą Research careers using
LinkedIn
âą Make use of networking on
LinkedIn
âą Use LinkedIn for job searching
âą https://students.linkedin.com/uk
In this session
3. Improving your profile
First things firstâŠâŠ
âą What sort of jobs are you applying
for?
âą What are the key words that
employers in this area are likely to
search for?
âą What skills are important in these
jobs?
4. Improving your profile
Key information
âą Photo â recent, professional but friendly,
smile!
âą Customise your LinkedIn URL â your name
or name and job area
âą Privacy settings:
âą make sure it is public
âą make sure your employment status
indicates you are job searching
5. Key information
Headline: about 10 words, not job title, include key words
Summary:
âą first 2 to 3 lines are the most important
âą include key words
âą include your experiences, goals, success
storiesâŠ
Have a look at this example CV.
Improving your profile
6. Improving your profile
Complete your profile
âą Education, work history, volunteering etc
âą Skills and endorsements â up to date and relevant
âą Get recommendations â ask University tutors, work
managers, team members, societies
âą Add links to show off your work visually where relevant,
eg. presentations, show reel, blog
âą Regularly update your profile
7. Exploring career ideas
University of Sussex alumni pages
https://www.linkedin.com/edu/alumni?id=
12726
âą What have previous graduates of your
degree have gone on to do?
âą What skills have they developed?
âą What skills are important in their work
roles?
âą Can you find out how they got into their
current career?
8. Different ways to connect
âąWork / volunteer colleagues
âąUniversity of Sussex alumni
âąFollow companies you are interested in
Join interest groups â 2 or 3
âąFollow individuals â not just famous ones;
who inspires you?
âąInvite people to connect with you
âąAsk for recommendations
Networking on LinkedIn
9. âHi, Iâd like to add you to my professional network on LinkedIn.â
Networking on Linkedin
Who could you connect with?
Can you think of:
âą work or volunteer colleagues?
âą organisations?
âą interest groups?
âą inspiring individuals?
âŠ.. you could connect with.
Work in pairs to come up with some ideas.
10. Job searching using LinkedIn
More than an online CV
âą Make sure your employment status points out that you are job
searching.
âą Make it easy for recruiters to find you.
âą Highlight key skills.
âą Include links.
âą Include voluntary work and interests to help you stand out.
âą Upload your CV so recruiters can access it.
11. Be proactive:
âą Contact people â build your
network
âą Follow companies you want
to work for
âą Contribute to groups
âą Ask for recommendations
âą Gather relevant skills and
endorsements
Job searching using LinkedIn
12.
13. BUT REMEMBER âŠ
But rememberâŠ
âą Data protection â think about what
you put online
âą Security settings â you can
strengthen these, 2-step verification
possible
âą Notifications â you can switch these
off
âą Separate your personal and
professional online profiles
14. What next?
How could you improve your
profile?
List 3 things you could do to
improve yours âŠ..
Notas do Editor
Make yourself easy to find â searchable
Before you start, list some key words relevant to the job area youâre interested in.
What key words are recruiters and employers likely to be looking for? But avoid BUZZWORDS like: Motivated, Creative, Enthusiastic, Track record, Passionate, Successful, Driven, Leadership, Strategic and Extensive experience
You could look at websites in the job sector, careers pages, or some typical job descriptionsâŠ.
Decide which words you need to get in to your profile â in your:
headline
Summary
Recommendations
skills and endorsements
ACTIVITY: can you think of 6 key words for a job area that you are interested in?
If youâre not sure of a job area, just choose one you know a bit about and concentrate on that one or ask and weâll suggest one.
5 minutes â then feedback â write some key words on flip chart.
Potential employers and recruiters want to know as quickly as possible: who you are, what you offer, how you would fit in to their organisation, how they can contact you.
The most important bits are those that people will see first:
Photo: keep it professional, recent/updated, smile (to look friendly)
Change your URL to your name; if thatâs already taken use your name and job area.
Essential to work on the headline and summary are these are the areas employers will look at first and you can use your key wordsâŠ.
Headline: include some of your key words âdonât leave it as a job title, keep to about 10 words (120 characters max)
Summary: 2,000 characters. Space to:
expand upon your broader experience, success stories, and professional goals and objectives
integrate keywords
ACTIVITY: Hereâs a student CV â weâve created a couple of headlines. Which do you think work best? Why?
LinkedIn gives higher prominence to completed profiles.
Complete:
Education, skills, volunteer associations, work history, etc.
Include all the interesting stuff that doesnât fit on your CV, but paints you as a well-rounded individual.
If your volunteer experience directly pertains to your job search, put it in as work history, so itâs up in the relevant section, not down at the bottom.
Keep your work history relevant - You donât need to list every single job you ever had - only list the jobs that are relevant to your current career goals.
As your skills and endorsements list grows, filter it to include those most relevant to the work that you do or the jobs you are looking for.
Ask contacts for endorsements â Uni tutors, work managers, work team members, volunteer managers etc etc
Add images or documents to your experience to create a visual portfolio along with your standard CV information. You can upload your dissertation, presentations, BUT where they are relevant to the jobs you are looking for.
Add links to relevant sites; if you have a work-related blog or online portfolio, make use of the three URLs you are allowed - use discretion though.
So youâve got a LinkedIn profileâŠ.. NOW WHAT?????
But rememberâŠ
Not all job sectors are well represented on LinkedIn, eg. health care
There is an etiquette to networking on Linkedin â think carefully about how you interact with people.
You can network in many different ways:
Connect with:
Sussex University alumni
Work team members (this includes volunteering)
Follow companies you want to work for and sign up for alerts about their recruitment campaigns.
Join GROUPS - think about the groups that you follow:
Join 2 or 3 that you think you could participate in
Join groups relevant to your industry and where you want to live
Contribute to the groups where you can â you can ask questions to find out how people got in to their careers, ask them about any ideas you have etc.
Delete those that prove not to be useful
If you want to connect with someone you have NO connection with, you could join a group that they follow and connect with them that way.
Follow the right people, not just the famous ones. Who are the leaders and influencers in your career interest area? Who inspires you?
Invite people to contact you â but get your profile sorted first!
You may have this sorted or you might feel a feel a bit lost and unsure of where to startâŠâŠ
ACTIVITY: Who could you connect with? Can you come up with 5 possible connections you could make?
Easy for recruiters to find you â use key words important in that job area, personal URL, focused headline and a key worded summary
Highlight key skills â what are the employers looking for?
Include links to any online work or related activities you can, or links to employers youâve worked for.
BE PROACTIVE â the more activity you are engaged in online, the easier it is for recruiters to find you.
To summariseâŠâŠ
Security settings:
You can opt for a 2-step verification process
Make your password at least 15 characters long including numbers, lower case and upper case â a hacker can work out a 10 character password in 1 week, 15 characs would take 150 million years!
You can choose who sees you looking at their profiles etc.