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A STUDY ON HEALTH DRINK AS ENERGY BOOSTER- "MOTHER'S
                           CHOICE"

Do you think health drinks are important for your child?

     YES

     NO



What is that you look for in a health drink?

     NUTRIENTS

     FLAVOR

     COST AND AVAILABILITY

     ALL



What are the factors that lead you buy a particular health drink for your child?

     COST AND AVAILABILITY

     FLAVOR

     NUTRIENTS

     ADVERTISEMENTS

     NEIGHBOURS AND FRIENDS

     PACKAGING AND QUALITY



To what extent does an advertisement influence your choice of buying health drinks?

     VERY MUCH

     AVERAGE

     NOT AT ALL



Which health drink do you prefer for your child most often?

     COMPLAN

     HORLICKS

     BOOST

     MALTOVA

     Other:




At what times of day and how often do you give your child health drink?
What do you think might make your child become more interested in a health drink?

     FLAVOR

     FREE GIFTS AND TOYS

     FAVORITE CELEBRITY/CRICKETER ENDORSING THE ADVERTISEMENT FOR THAT BRAND

     Other:




What benefits do you think your child gets from health drink?




There are so many other energy boosting substitutes to health drink. But why you prefer health drink as energy booster for
your child?




What overall experience around your child’s favorite drink, would you like to have that’s missing?




Complete this sentence “HEALTH DRINKS ARE”- -

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A study on health drink as energy booster

  • 1. A STUDY ON HEALTH DRINK AS ENERGY BOOSTER- "MOTHER'S CHOICE" Do you think health drinks are important for your child? YES NO What is that you look for in a health drink? NUTRIENTS FLAVOR COST AND AVAILABILITY ALL What are the factors that lead you buy a particular health drink for your child? COST AND AVAILABILITY FLAVOR NUTRIENTS ADVERTISEMENTS NEIGHBOURS AND FRIENDS PACKAGING AND QUALITY To what extent does an advertisement influence your choice of buying health drinks? VERY MUCH AVERAGE NOT AT ALL Which health drink do you prefer for your child most often? COMPLAN HORLICKS BOOST MALTOVA Other: At what times of day and how often do you give your child health drink?
  • 2. What do you think might make your child become more interested in a health drink? FLAVOR FREE GIFTS AND TOYS FAVORITE CELEBRITY/CRICKETER ENDORSING THE ADVERTISEMENT FOR THAT BRAND Other: What benefits do you think your child gets from health drink? There are so many other energy boosting substitutes to health drink. But why you prefer health drink as energy booster for your child? What overall experience around your child’s favorite drink, would you like to have that’s missing? Complete this sentence “HEALTH DRINKS ARE”- -