1. Susheel Racherla
Roll # 1215
Submitted to: Viswanathan sir

2. Company Profile
• Adidas AG is a German multinational corporation that
design and manufacture sports clothing and accessories.
• Industry: Apparel
• Founded in 1924 as Gebruder Dassler Schuhfabrik
• Founder: Adolf Dassler
• Revenue: 14.5 Billion Euros (2012)
• Profits: 1671 Million (2011)
• Number of Employees: 86824
• Products: Footwear
Sportswear
Sports-equipment
Toiletries
It is the largest sportswear manufacturer in Germany and Europe and
the second biggest sportswear manufacturer in the world.

3. Supply Chain Structure
• Outsourced most of its production work with more
than 1,200 independent factories from around the
world that manufacture our products in 63 countries
• The most dominant sourcing locations are:
China India Indonesia Vietnam.
• Supply chain is global and multi-layered, with many
different types of Business partners, some of who are
directly contracted factories, and others who are not.

4. DIFFERENT SOURCING RELATIONSHIPS
Direct sourcing model
Direct contractual relationships with its core suppliers who are
centrally supervised by Global Operations.
Global Operations manages
Product development
Commercialisation
Distribution
Supervision of the manufacture of apparel
Footwear and accessories for the adidas.
Reebok and TaylorMade-adidas Golf segments

5. Indirect Sourcing Model
Sourced by agents or is made under license.
Agents place orders with their preferred suppliers.
Licensees may either place orders directly with
their suppliers or use agents as intermediaries.

6. TYPES OF SUPPLIERS
• Main suppliers. They supply products, whether for export or domestic
market consumption.
• Subcontractors. Factories subcontracted by our suppliers to perform
manufacturing operations (Main Suppliers are not capable)
• Material and other service providers. They supply goods and services
to main suppliers.
• Licensees. In 2011, the adidas Group worked with 44 licensees whose
suppliers sourced products from 269 factories in 45 countries.
• Agents. Independent companies that act as intermediaries to source
product manufacturing, manage the manufacturing processes, and sell
finished products to the Group.

9. Online Orders
• Order is placed on the website
• Shipping Methods
• Standard Shipping/Express Shipping/mi adidas Shipping
• Tracking your order
• Possible Status are:
• Received
• Transferred
• Order shipped
• Returns Received
• Order completed

10. Returns
• Please ship your return package prepaid to the
address below within 45 days of receipt
• shipped using a service that tracks packages,
such as FedEx, UPS, or USPS (ask for services
that have tracking options
• Please allow a minimum of 14 days for us to
receive and process your return.

11. Bibliography
• www.wikipedia.com
• http://www.adidas-group.com