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Aegon religare fantastic housewives
- 1. Presents “ FANTASTIC HOUSEWIVES ” Let's take the first step and begin your journey on the... Financial Freedom!
- 2. Concept People’s Samachar has always evolved new & innovative avenue for brand expression through unique events- Fantastic Housewives. In this you have an opportunity to communicate directly with your TG and increase awareness level regarding financial freedom. It is a concept, Bourne out of the fiery need to connect with housewives, and provide them a platform to achieve financial freedom. By walking with Bajaj Allianz Life Insurance the Financial Freedom you will become a different person. You will become a person who can help others in this journey and leave a legacy for your family.
- 3. Snap Shots
- 4. Objective • To raise issue of financial freedom faced by the housewives. • To Change thinking and habits to free from financial burdens. • To navigate them to right financial freedom.
- 5. Mechanics • We would develop ‘ Mission Azaadi” event for 15 days around working women's and homemakers. In this we will invite 200-250 women‘s from kitty groups & clubs of Bhopal. • Participants will have to register themselves by filling forms which will publish in our newspaper and available at selected outlets. • Team will select final 200-250 participants from the collected forms for Fantastic Housewives party. • We will commence the event with beauty tips and some games to develop interest . • Thereafter, Bajaj Allianz Life Insurance team would explain to them the means for financial security and formalities of joining the movement. • We will close the event with an round of Q & A session, wherein who ever answer maximum questions win hamper from Bajaj Allianz Life Insurance, followed by invitation for hi-tea.
- 6. Promotional Plan • Print advertisment & Radio. • On-ground buzz using posters, Banners, standees, leaflets etc. • Connect with Lions club, Rotary, kitty groups etc… • Integration of http://peoplessamachar.co.in with the activity • Brand Visibility as sponsor in all collaterals and advertising. • Multiple Media Coverage.
- 7. Investment The total package cost will be: Rs. 175,000 / only Cost Includes: Ad. space, Banquet Hall/ Venue, LCD projector & screen+ PA system, Hi-tea Vegetarian & collaterals.
- 8. thank you….