Internet Marketing Now: New Tools and Trends

Internet Marketing Now: New Tools & Trends Instructor: Susan Barnes SFSU CEL Integrated Marketing Program April, 2009

It’s 2009: What Happened? ,[object Object]

Let’s do some marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Along came the Internet… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Internet Marketing today?

What was Web 1.0.? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Web 2.0.? { One to One… One to Many… Many to Many

What is Web 2.0.? { One to One… One to Many… Many to Many Image source: Wikipedia: http://en.wikipedia.org/wiki/File:Web_2.0_Map.svg

What is Web 2.0.? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],{ One to One… One to Many… Many to Many

What is Web 2.0.? ,[object Object],{ One to One… One to Many… Many to Many

What is Web 2.0 ? ,[object Object],[object Object],[object Object],[object Object]

The Funnel Reversed ,[object Object],[object Object],[object Object]

What does it all mean? ,[object Object],SOURCE: Brian Solis - The Social Media Manifesto

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Conversation Prism By Brian Solis of PR 2.0. - http://www. briansolis .com/2008/08/introducing-conversation-prism.html

Source: Beth Kanter – Creating Your Own Social Media Strategy Map So How Do We Do It?

Listen What’s being published about you or your competition? Who’s tweeting about you or your industry? Keep track of the best content In your field with ease What are the top bloggers talking about?

What are the benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What are the benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are the benefits? ,[object Object],YOUR CUSTOMER!

Who Are You Talking To Who Are You Talking With ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What works well? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities to get involved ,[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results ,[object Object],[object Object]

Fish where the fish are Fish where the fish are

The “Share” Economy “ We are entering the share economy.” -- Catarina Fake (Founder of Flickr) at Davos 2007

Sharing Sites Photo Uploads*: 10 billion 6.2 billion 2 billion - 100s of millions of videos watched a day - 100s of thousands of uploaded videos daily. - Every minute, ten hours of video is uploaded. Share your PowerPoint Presentations on http://www.rotorblog.com/2008/10/15/facebook-photos-hits-the-10-billion-mark/ *

Facebook ,[object Object],[object Object],[object Object],[object Object]

Facebook Statistics Statistics are changing daily with more than 200 million users as of April 8th, 2009. What are people doing?

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],3,540,455 views since October 2006

YouTube ,[object Object],20,258,969 views since June 2008?

YouTube ,[object Object],72,593 views

YouTube and Viral Video http://www.youtube.com http://www.viralvideocharts.com http://www.vimeo.com http://www.revver.com http://www.justin.tv

YouTube and Viral Video Why does this video (March 2007) get so much more traffic than this one (November 2007)? Video A Video B 12,381,106 views 1,925 views 37,031 ratings 5 ratings

YouTube and Viral Video Why does this Water conservation PSA work better than this Water conservation video? Video A Video B 336,375 views 1,350 views 87 ratings 1 rating

YouTube and Viral Video Why does this street performer spread better than this one ? Video A Video B 21,690 views 15 views 40 ratings 0 rating

YouTube and Viral Video Know your audience. Who are you talking with? Who are you entertaining? Who’s at your party?

What are your demographics? Go find out at http://www.quantcast.com Or http://www.compete.com

YouTube Contests Lipton Free Your Y YouTube Symphony KikkinItwithKikkoman Design Squad OneRepublic "Apologize" Cover Contest Winner

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.twitter.com

Twitter SOURCE: Marketing Charts One in ten American Adults are tweeting

Twitter http://www.twitter. com/sfbart

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter: What to post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter: Codes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter: Codes ,[object Object],ev

Twitter: Codes ,[object Object]

What can we do with Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversations on Twitter? ,[object Object],[object Object],[object Object]

Connections on Twitter? ,[object Object],[object Object],[object Object],[object Object]

Contests on Twitter? ,[object Object],[object Object]

Fun on Twitter ,[object Object]

Twitter Rankings and Grades ,[object Object],[object Object]

Photo Sharing - Tagging with keywords: One more way for your information to be found in a search A great way to share your photos with lots of people Flickr photo by Lucian Badea

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],If you can write - WRITE dude, WRITE!

Professional Social Networks Think QUALITY over quantity. Good Article: http://www. socialedge .org/discussions/marketing-communication/pumping-up-your-professional-network

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Good Article: http://www. socialedge .org/discussions/marketing-communication/pumping-up-your-professional-network

LinkedIn Case Study: Peter Kuperman

Reusing Information ,[object Object],[object Object],[object Object],[object Object],[object Object]

Where the Hell is Gavin Newsom?

Secret Success Strategy Participation is Marketing

Secret Success Strategy Be You Be Patient Be Everywhere (that makes sense and you have time for) And most of all…

Broadcast Listen ,[object Object],[object Object],[object Object],[object Object]

Wait Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expect Engage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember the Secret? Image courtesy of susancartierliebel.typepad.com

Remember the Secret? It’s no longer about marketing, it’s about relationships and trust.

Remember the Secret? You can’t win if you don’t play the game.

Thank You! [email_address] http://twitter. com/susby http://www.linkedin.com/in/susanbarnes Phone/SMS: (415) 305-6403 Your class WIKI: http://imnow.wetpaint.com

Internet Marketing Now: New Tools and Trends

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