Slides from webinar conducted with Catherine Koos for the Council for Advancement and Support of Education (CASE) September 2012.

1. Susan M. Bearden
Catherine Koos

2. About Us
Susan M. Bearden Catherine Koos
Director of Information Technology Head of Lower School
Holy Trinity Episcopal Academy Holy Trinity Episcopal Academy
Twitter: @s_bearden Twitter: @ckoos1
@HTEATech @MrsKoos
susan.bearden@htes.org catherine.koos@htes.org

3. About our School
• Holy Trinity Episcopal Academy –
Melbourne, FL
• PreSchool-12th Grade
• 871 students
• Social Media: Facebook, Twitter,
Pinterest, Google Plus, YouTube,
Wordpress Blog

4. Why should I care about
Social Media?

5. Social Media is about
RELATIONSHIPS!

6. Use Social Media to Build
Relationships with:
• Organizational Stakeholders (Parents,
Grandparents, Alumni, Donors, Board
Members)
• Prospective students and parents
• Other local community members
(journalists, politicians, community
leaders, media outlets)

7. Interesting Statistics about Social Media
• 85% of internet users have Facebook accounts;
49% are on Twitter
• 41% of people have shared a link, video, or story
about a brand on Facebook.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/29897/21-
Captivating-Social-Media-Stats-How-People-Interact-With-Brands-
INFOGRAPHIC.aspx

8. • Nielsen estimates that social media and blogs
reach 80% of all active US Internet users
(of which there are 245 million).
• One in every seven minutes spent online
is spent on Facebook.
http://socialmediatoday.com/mlewis1/752336/3-
shocking-social-media-stats-will-amp-your-marketing

9. Pinterest has over 10 million users
• 80% are female
• 50% have children
• 46% are between ages 25-44
http://www.searchenginejournal.com/pinterestingly-enough-interesting-
pinterest-stats/45328/

10. Our Journey with Social Media

11. Distinguish between:
• Institutional Social Media Use
• Teacher/Student Social Media Use

12. Tips for Getting Started
1. Start Small
2. Make a commitment
3. Learn the tool – Personal Account
4. Start with a “Soft Launch”
5. Borrow ideas from other schools!

13. Other Considerations
• Who is managing which accounts?
• Store account information in one place
• Policies on photos and student names
• Sewickley Academy Social Media Policy:
http://www.sewickley.org/page.cfm?p=4791

14. Social Media Resources –
Independent Schools
Brendan Schneider – www.schneiderb.com
Director of Admissions and Financial Aid, Sewickley Academy
@schneiderb
Randy Vaughan – The Marketing Twins
www.yourschoolmarketing.com
@schoolmktg
EdSocialMedia – www.edsocialmedia.com
Institute dedicated to educating schools and non profits about social media
@edsocialmedia
Enrollment Catalyst – www.enrollmentcatalyst.com
Rick Newberry
Turn Around Marketing www.turnaroundmkt.com
@turnaroundmkt

15. Additional Resources
• Great twitter hashtags to follow:
#ismarketing
#schoolpr
• Jerry Blumengarten @cybraryman1
http://cybraryman.com/socialmedia.html
• Susan’s Public Diigo list – Social Media Policies
http://www.diigo.com/list/s_bearden/social_media_policies
• Susan’s Social Media/Marketing Twitter List
https://twitter.com/#!/s_bearden/social-media-marketing

16. Q & A?

26. • Lack of time
• I don’t know what I’m doing
• Complaints/inappropriate
posts
• Blurred boundaries

27. Q & A?

28. Holy Trinity Episcopal Academy
Social Media Sites
Facebook:
HTEA page: https://www.facebook.com/HolyTrinityEpiscopalAcademy
Mrs. Koos: https://www.facebook.com/misses.koos
Twitter:
HTEA Twitter Account: https://twitter.com/HTEAMelbourneFL
Mrs. Koos: https://twitter.com/MrsKoos
HTEA Tech: https://twitter.com/HTEATech
Pinterest:http://pinterest.com/htea/
Google+: https://plus.google.com/108375900570091796273/posts

29. Thank you for attending!
Susan M. Bearden Catherine Koos
Director of Information Technology Head of Lower School
Holy Trinity Episcopal Academy Holy Trinity Episcopal Academy
Twitter: @s_bearden Twitter: @ckoos1
@HTEATech @MrsKoos
susan.bearden@htes.org catherine.koos@htes.org