The Planning your advertising campaigns will teach you have to create targeted marketing campaigns that will bring all the right people to your site.

1. Planning Your Advertising
Campaigns
BY SUSAN HARRISON
HARRISON KENYON MARKETING

2. Planning Your Advertising
Campaigns
By planning your campaigns and managing them
you will be in control of your budget. It is so
important to set a budget that you can afford. Just
because you hear about people spending $100 per
day on traffic you don’t have to. You can get
started by using just a few dollars a day. Do an
amount that you are comfortable with and stick to
it.

3. Planning Your Advertising
Campaigns
Your next step is to prepare your ads and this is done
by researching which keywords to use. You can use
the Google keyword tool for ideas and they even
have a section on keyword groups, this was
specifically developed to use with their Adsense
program.
The keyword tool will allow you to come up with
ideas for specific keywords to use in your
campaigns. Remember you want to set up more
than one ad group of keywords and always use
keywords that are relevant.

4. Planning Your Advertising
Campaigns
If you are going to use Bing Ads they have a similar
tool that you can use to create your ads.
To write a successful ad you need to know and
understand who your target customer is. If you know
who your customers are that is great and you should
know the following about them including:

Gender

Age

Location

Education

5. Planning Your Advertising
Campaigns
Use a site such as Quantcast for learning the
demographics of your potential new customers. This
site is basically for US websites and can give you a
great insight of who your visitors are and where they
are coming from.

6. Planning Your Advertising
Campaigns
You can use this information to write an ad that will
appeal to your target market. For example if you
know that your target customer is aged in their
twenties and has a college education you can write
directly for them. For an older market you would
want to write an ad from a different perspective.

7. Planning Your Advertising
Campaigns
By getting into the head of your customer you will
begin to understand what they are looking for. You
can then offer solutions for them and this will
generate more traffic to your site.

8. Planning Your Advertising
Campaigns
Always write at least two ads so that you can split test them and see
which one delivers better results. This is easy to do if you decide to
use Google Adwords as your paid advertising method. They allow
you to easily set up and test different campaigns that you can track
inside your account.
To build a following Elvis would be proud of
Please visit
www.harrisonkenyonmarketing.com