This presentation will help you get a good overall idea of how paid traffic works, ideal for marketers who are new to paid traffic marketing.

1. Overview of Paying for Traffic
By
Susan Harrison
Harrison Kenyon Marketing
www.harrisonkenyonmarketing.com

2. Overview of Paying for Traffic
The topic of paid traffic is large and can be
confusing for anyone just starting out with it. While
you may feel a little overwhelmed about how to go
about using this traffic method it is not that difficult
to learn. You definitely want to take the time to
learn the basics of paid traffic and the various
platforms that you can use to advertise.
There are many ways to use paid traffic and some of
the most popular include using Google Adwords,
Google Adsense, Banner advertising and making
use of mobile marketing.

3. Overview of Paying for Traffic
You may be wondering if this is a viable marketing
method that you should be using. This is a common
concern for many marketers and how do you know
when it is time to start paying for your traffic?

4. Overview of Paying for Traffic
One of the reasons people decide to pay for traffic is
to see results faster. You may be running a special
offer and want to get this in front of as many people
as possible. Other reasons include that your site is
just not getting enough traffic or you are tired of
waiting for all the free traffic methods to take effect.

5. Overview of Paying for Traffic
Before diving into paid traffic you need to determine
what you can comfortably afford to spend on
advertising. Then look for appropriate places to
advertise. Instead of using Google Adwords right
away it may make more sense to buy and ad on a
major website.

6. Overview of Paying for Traffic
Another idea is to write an article and then pay a
more prominent site to advertise it for you. This
method can really help ramp up your traffic and
don’t forget that this would be a permanent link on
a top blog. Your post or article will be available for
years to come and could potentially be a traffic
generation method for years as well.

7. Overview of Paying for Traffic
It is always recommended to start out with a small
advertising campaign at first. Then as you get more
experienced you can increase the amount of
money you want to use for advertising.
Another aspect of using paid traffic is to have a way
to track your efforts and your results. Why spend
money on advertising if you don’t know if it is
generating your desired goals?

8. Overview of Paying for Traffic
If you use something like Google Adwords or Bing Ads inside your
account you will have access to performance reports. You should
monitor these carefully and make adjustments as necessary.
Using paid traffic methods is easy just research your preferred method
and always start slowly with a small campaign.
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