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Optimising Universal Search

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Susan Hallam
Susan Hallam

This document discusses optimizing content for universal search across different media types including images, video, news, local business listings, shopping and blogs. It provides checklists and recommendations for optimizing images, video, press releases, product data feeds, local business listings and more with keywords, descriptions, links and other elements to perform well in searches. The goal is a holistic optimization approach across all relevant content types for universal search.

Business
1 of 21
Optimising for Universal Search Susan Hallam [email_address] www.hallam.biz
Is it SEO.... or ritual sacrifice? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Universal Search It’s optimisation, but not as we know it...
Start with Keyword Research
Image Optimisation
Image Optimisation
Image Optimisation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image Optimisation Checklist http://www.shcl.co.uk/blog/2008/05/optimising-images.html
Latest Results http://www.shcl.co.uk/blog/2009/12/google-update-latest-results.html
Video
Optimising Video
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Video Optimisation Checklist
Shopping
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Merchant Checklist
Local Results
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google Local Checklist
News
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Optimising Press Releases
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Universal Search It’s optimisation, but not as we know it...
Sneak Preview....
Optimising for Universal Search Susan Hallam [email_address] www.hallam.biz

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