Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Product comparisons
1. Product comparisons
Get a free trial at www.q-researchsoftware.com
Q
Professional
IBM SPSS
Statistics
IBM SPSS
Survey
Reporter WinCross MarketSight
Standard analyses & data manipulation
Support of standard data formats (.sav, .sss, .mdd, .csv) Separate module
Understands grids, rankings and all standard data types
Crosstabs with multiple questions (banners) Separate module
Automatic creation of tables for checking and cleaning
Automatic deleting of insignificant tables
Easy-to-use drag & drop interface for standard data
manipulations
Recoding & creation of new variables
Advanced variable creation, recoding & data
manipulation tools
Ability to do all standard things without any scripting
Advanced automation via scripting
Online library of useful automation scripts
Tools for tracking studies (overlaying multiple data
sources, moving averages, automatic updating of data)
Coding of open-ended data Separate module Additional fees
Comprehensive online training modules
Choice of automatic statistical tests on tables (e.g.,
nonparametric, treatment of weights)
Create weights/sampling balancing (rim weighting) Separate module
Valid statistical tests for weighted data Separate module
Reporting
Automatically update an entire report by changing filters
or updating data (including weights, charts and
constructed variables)
Special-purpose market research charts (e.g., to show
grid data, tracking)
Exporting to Office (Excel, PowerPoint, Word) with charts
containing underlying data
Automatic updating of data in presentations
Online reporting/Dashboards
Advanced analysis
Principal components analysis/Factor analysis
Regression (linear, ordered, logit, MNL, etc.)
Driver analysis (Shapley, Kruskal, Contribution)
Cluster analysis
Perceptual mapping Separate module
Decision trees Separate module
Latent class analysis
TURF