Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Mobile and Social Relevance for Enterprises
1. Why should you go Mobile and Social?
Suresh Krishna | 11/04/2012
| Author | Blogger | Photographer | Google+ | LinkedIn |
2. About this presentation
• This presentation is a “stitch” of several data points
across the internet. I created this slide deck as a
part of my MBA school project within “60 minutes”
(search, select, create and present).
• The idea is to get the most relevant data points and
convince your executive management on your
enterprise application going mobile and social.
• All of the slides should have the screenshots. As
mentioned this is no way my original creation.
9. Mobile Content Usage
3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012 | Total U.S. Mobile Subscribers (Smartphone & Non-
Smartphone) Ages 13+ | Source: comScore MobiLens
Share (%) of Mobile Subscribers
Apr-12 Jul-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another 74.1% 75.6% 1.5
phone
Used downloaded apps 50.2% 52.6% 2.4
Used browser 49.0% 51.2% 2.2
Accessed social networking site 36.0% 37.9% 1.9
or blog
Played Games 33.1% 33.8% 0.7
Listened to music on mobile 25.8% 28.3% 2.5
phone
12. Mobile Summary
• Mobile is a new value delivery channel
• Mobile lets businesses to use the advanced
technological capabilities
– Camera
– Location based services
– Connectivity, Engagement, Alerts, etc…
15. Magic Quadrant for Social Software in
the Workplace
• Gartner research predicts the
enterprise social software market
will hit $769 million in 2011. The
market is growing 15 percent a year
and should top $1 billion through
2012.
• Gartner's broad definition of ESS
includes blogs, wikis, communities,
forums, RSS feeds, bookmarks and
other tools that help knowledge
workers communicate, collaborate
and break through the many
information silos erected in large
businesses.
21. Where to apply social enterprise
• Public relations/ marketing (PR/MA). E.g. Campaign to lead
• Sales (SFA). E.g. Lead to deal
• Service and support (CSS). E.g. Incident to resolution
• Projects (PBS).e.g. Kickoff to delivery
• Innovation/ product life cycle management (PLM). E.g. Concept to
production
• Supply chain (SCM). E.g. Sourcing to acceptance
• Human capital management (HCM). E.g. Hire to retire
• Finance. E.g. Invoice to payment
22. Social Summary
• Listen | Analyze | Engage
• Data aggregation from Social Networks
• Business Process Work Flows
• Feeds / Activity Streams
• Collaboration
• Communities
• Knowledge Sharing
• Contact Center
• Dash Boards & Reports
• Employee Timeline
• Search
“The mobile phone user transition from feature phones to smartphones will continue in a gradual but unabated fashion. Market research firm IDC on Wednesday released the findings of its latest Worldwide Quarterly Mobile Phone Tracker report, and the firm predicts that cell phone shipments will reach 1.8 billion units this year compared to 1.7 billion in 2011. A sharp decline in the feature phone market will be the root cause of the stalled growth — IDC is forecasting the lowest annual growth rate since 2009 — but smartphone shipments will offset the 10% decline expected from feature phones, growing 38.8% year-over-year to 686 million units in 2012.
Gartner research predicts the enterprise social software market will hit $769 million in 2011. The market is growing 15 percent a year and should top $1 billion through 2012.Gartner's broad definition of ESS includes blogs, wikis, communities, forums, RSS feeds, bookmarks and other tools that help knowledge workers communicate, collaborate and break through the many information silos erected in large businesses.