Café Coffee Day is an Indian café chain founded by V.G. SIDDHARTHA in the year 1996.It is a subsidiary of Coffee Day Enterprises Limited owned by Amalgamated Bean Coffee(ABC) Trading Company. In the slides you will understand, how the CCD is acquiring customers and maintaining relationship.

2. CaféCoffeeDayisanIndiancaféchainfoundedbyV.G.
SIDDHARTHAintheyear1996.
ItisasubsidiaryofCoffeeDayEnterprisesLimitedowned by
AmalgamatedBeanCoffee(ABC)TradingCompany
TotalnumberofOutlet: 1,450+
NumberofEmployees: 20,135
Totalrevenue: ₹42.64billion

3. Logo here
Section Header 01.1
S u b t i t l e
Above 25

5. Functional Level Strategies
5
Efficiency
1.Highest number of stores
2.High brand equity
among youth
3.Low price
4.Vertical integration
Customer
responsiveness
Innovations
1.Not seen as a premium
brand
2.Attractive ambiance
and Décor
3. Good to hangout
1.Growing Coffee culture in
India
2.Entering into foreign
Market
3.Introduction to New variety
of snacks and Beverages

6. Customer Acquisition Strategies
‘HANGOUT’ spot

7. Specialized offer on the occasion of
Women’s Day

8. Contest and
Exclusive offers
on special
occasion

9. Strategies to Customer
Engagement

10. “
10
Specializedproducts

11. Customer-CenteredApplicationand Personalizedoffers

12. “Strategies for customers retention during covid -
19”

13. Providing Door delivery
option

14. “
14
“Strategies for customers retention during Lockdown”

15. THANK YOU