Google My Business Workshop: How Your Home Contracting Business Can Rank Higher on Google
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Join us to explore how the top home improvement contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google, including Search & Maps. During this workshop, you'll get hands-on training with the latest Google My Business features: - Control what information people see when they search for your business online - Message with prospects searching for your business directly on Google - Read & respond to reviews and share photos that represent your quality work - View insights on how customers find your business online - from search keywords to devices used - Publish relevant content using Posts & message in real-time with people who are searching for your business on Google
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Google My Business Workshop: How Your Home Contracting Business Can Rank Higher on Google
- 2. 2 We are ● Making customers successful in digital marketing for over 9 years ● Tysons, VA is our home ● Specialize in Local Marketing ● 1,260+ customers ● Only Cloud Powered Digital Marketing 5-time honoree
- 3. 3 Our Mission Create the best local marketing technology software and services that our customers LOVE and rely on every day because it makes their lives easier to manage their digital marketing
- 4. 4 A Few Quick Reminders You’ll receive a recording of this webinar on Thursday! Please check your spam folder for emails from Surefirelocal.com You can reach our team at any point by emailing marketing@surefirelocal.com or using the questions box 1 2
- 5. 5 Feeling Lucky? We are giving away a Google Home Hub to one lucky attendee at the end of this webinar!
- 6. 6 Your Speaker Jeff White Director of Customer Success @ Surefire Local Google My Business Expert
- 7. 7 Google is constantly changing How is Google search changing?
- 8. 8 The Future of Search is Mobile
- 9. 9 The Future of Search is Mobile and it Includes Ads
- 10. 10 The Future Also Includes Less Organic Clicks
- 11. 11 The Future Also Includes Less Organic Clicks Website link appears after scrolling 6 times on mobile
- 12. 12 We’ve just begun to see these changes appear for home services contractors
- 14. 14 Local Services Ads are Expanding Available Now ● HVAC ● Plumber ● Electrician ● Garage Doors ● Locksmith ● Roofing ● Window Cleaning & Repair
- 15. 15 What does all of this mean?
- 16. 16 Contractors will have to adjust to the new search Less Organic Clicks More No-Click Searches
- 17. 17 Google is providing the answers directly in Google search results...instead of sending people to other sites
- 18. 18 Google is providing the answers directly in Google search results...instead of sending people to other sites
- 19. 19 Google is providing the answers directly in Google search results...instead of sending people to other sites
- 20. 20 Google is providing the answers directly in Google search results...instead of sending people to other sites
- 21. 21 Google is providing the answers directly in Google search results...instead of sending people to other sites
- 22. 22 What this means is homeowners don’t have to click to your website to learn what they (immediately) need about your business.
- 23. 23 Instead, Google will provide them just about everything they want to know about you directly in a search result
- 24. 24 BUT Google has to get this information from somewhere… AND TRUST that the information is correct
- 25. 25 Enter the holy grail of your online presence
- 27. 27 Google My Business is your business’s “Digital Anchor”
- 28. 28 What is Google My Business? Allows you to control what information a potential customer sees when they search for your business on Google Search and Maps
- 29. 29 SurefireLocal.com Yes, you have a Google My Business listing but… 1) Do you control it? 2) Do you use it? Find out at www.google.com/business You Might Be Thinking...
- 30. 30 ● Why is it important? ● 4 5 new tools ● 1 secret ● “But wait...there’s more!”
- 31. 31 ● Why is it important? ● 4 5 new tools ● 1 secret ● “But wait...there’s more!”
- 32. 32 SurefireLocal.com Why is it important to you? Google My Business ● Your business info on Google ○ This is your “digital anchor” ● You are important to Google. Most searches are... ○ on Google ○ mobile ○ have local intent ○ and...
- 33. 33 SurefireLocal.com Google said that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Google My Business
- 35. 35 SurefireLocal.com You & your website earned these links Brand Name Search
- 36. 36 SurefireLocal.com You pay for this space (if clicked) Brand Name Search
- 37. 37 SurefireLocal.com Google is GIVING you this space...IF you follow the rules Brand Name Search
- 38. 38 Keyword Search SurefireLocal.com You have to EARN this space and placement. How do you earn this space? ● Quality ● Proximity ● Relevance
- 39. 39 SurefireLocal.com 1. Take advantage of Google tools & best practices 2. Be aware of how Google works 3. Be aware of how Google is evolving What Should You Do?
- 40. 40 ● Why is it important? ● 4 5 new tools ● 1 secret ● “But wait...there’s more!”
- 41. 41 How Can You Use Google My Business? ● Post updates to showcase what’s new and share seasonal offers ● Highlight services you offer ● Text with prospective customers ● Create a unique appointment URL ● Add photos, video to highlight what makes your business special
- 42. 42 SurefireLocal.com 1. Posts 2. Services 3. Messaging 4. Appointment Link 5. Video 5 New Tools You Can Start Using Today
- 44. 44 SurefireLocal.com 1. Add Picture 2. Add Message 3. Add Link 4. Choose Button Type Google Post
- 46. 46 SurefireLocal.com ● Get FREE views ● Important content, promotions, events Google Post
- 47. 47 SurefireLocal.com Add Promo / Coupons! Google Post’s Newest Feature
- 48. 48 SurefireLocal.com Call Now option! Google Post’s Newest Feature
- 49. 49 SurefireLocal.com Add Video! Google Post’s Newest Feature
- 50. 50 SurefireLocal.com 1. Posts 2. Services 3. Messaging 4. Appointment Link 5. Video 5 New Tools You Can Start Using Today
- 51. 51 Set Up Your Services List Allows you to add a whole menu of services you provide right within Google My Business Categorize your services, add descriptions Displays only on mobile
- 52. 52 Time for a quick break! How are we doing so far?
- 53. 53 Schedule a call for a free consultation on your online presence and an analysis of your website. Want to learn more? Give us a call at 571.327.3391 or email marketing@surefirelocal.com WEDNESDAY THURSDAY PLEASE EMAIL ME TO SCHEDULE A CALL
- 54. 54 SurefireLocal.com 1. Posts 2. Services 3. Messaging 4. Appointment Link 5. Video 5 New Tools You Can Start Using Today
- 56. 56 SurefireLocal.com ● Mobile only ● Google measures & reports how quickly you respond! Messaging
- 57. 57 SurefireLocal.com ● Google says Hi ● Business says Hi ○ Customize your opening message ● Begin text conversation Messaging
- 59. 59 SurefireLocal.com 1. Posts 2. Services 3. Messaging 4. Appointment Link 5. Video 5 New Tools You Can Start Using Today
- 62. 62 SurefireLocal.com 1. Posts 2. Services 3. Messaging 4. Appointment Link 5. Video 5 New Tools You Can Start Using Today
- 63. 63 SurefireLocal.com Add Video to Your GMB Listing
- 64. 64 SurefireLocal.com Add Video to Your GMB Listing
- 65. 65 ● Why is it important? ● 4 5 new tools ● 1 secret ● “But wait...there’s more!”
- 66. 66 1 Secret...Your homepage is no longer your “homepage”!
- 67. 67 SurefireLocal.com What does Google Want? ● Good experience for its customers / searchers ● Mobile ● Speed ● Quality 1 Secret
- 68. 68 SurefireLocal.com Google My Business Question Out of the 200-ish Google ranking factors, what are the top 2-3?
- 69. 69 SurefireLocal.com Question Out of the 200-ish Google ranking factors, what are the top 2-3? Answer: Content, Links, Rank Brain (Artificial Intelligence) ....User Engagement Google My Business
- 70. 70 SurefireLocal.com It’s not about JUST your website anymore Digital Footprint = ● Website ● Social sites & activity ● Directory listings ● Reviews ○ Quantity ○ Quality ○ Consistency Your Business Has a Digital Footprint
- 71. 71 SurefireLocal.com Manage Your Entire Digital Footprint in One Place
- 72. 72 SurefireLocal.com Manage Your Entire Digital Footprint in One Place
- 73. 73 SurefireLocal.com Manage Your Entire Digital Footprint in One Place
- 74. 74 ● Why is it important? ● 4 5 new tools ● 1 secret ● “But wait...there’s more!”
- 75. 75 SurefireLocal.com Google My Business UGC ● User ● Generated ● Content
- 76. 76 ● Types of UGC: ○ Pictures ○ Video ○ Answer questions about a business ■ Points & Levels ● Questions & Answers But Wait...There’s More!
- 78. 78 SurefireLocal.com ● Book appointments right from GMB But Wait...There’s More!
- 81. 81 It’s not about rank anymore...it’s about dominating Google’s search result page Filling your lead funnel is increasingly about off site vs on site Google My Business is a critical tool in your marketing toolbox You need a business partner to help navigate the ever-changing digital channel
- 82. 82 Schedule a call for a free consultation on your online presence and an analysis of your website. Want to learn more? Give us a call at 571.327.3391 or email marketing@surefirelocal.com WEDNESDAY THURSDAY PLEASE EMAIL ME TO SCHEDULE A CALL # of leads # of reviews #avg. star rating Website performance Social media engagement Search terms people are using to find your business Directory Listings Most common terms that appear in your online reviews
- 83. 83 Okay Google.. Who is today’s Google Home Hub winner?