4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales Strategy

4 Ways Roofing Contractors Can Successfully
Combine Social Media and Sales Strategy

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● Est. July 2011
● Located in Tysons, Virginia
● Specialize in Home Services vertical
● 1,260+ customers; 1,730+ locations
5-time honoree

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Today’s
Agenda
✓ Meet the team
✓ Walk through the 4 most relevant social media
communities for roofing contractors and share 9 tips
for incorporating them into your sales strategy
✓ Q&A
At the end of today’s webinar...we’ll be
giving away a Google Smart Display to
1 lucky attendee!
● You will receive a recording of
today’s webinar!
● You can reach our team at
marketing@surefirelocal.com
A few quick reminders
as we get started...

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The game has changed
It’s now about creating an expansive digital footprint so no matter where
homeowners look for you or which device they use...you’ll be there
73% of traffic is coming from other
sites...not your website

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Because “word of mouth” referrals are quickly
becoming “word of mouse” referrals
When a referral happens offline,
homeowners will go online to learn about
you and gauge the trustworthiness and
credibility of that referral
“Hey, my roof is
leaking. Do you
know of a good
roofing contractor
nearby?”
71% of consumers who have
had a good social media service
experience with a brand are
likely to recommend it to others.

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This often starts with a Google search...which leads
them to finding your directory listings, review sites, and
social media profiles (amongst others).
57% of homeowners use
social media networks for
recommendations… and
that’s rapidly increasing!
“Hey, my roof is
leaking. Do you
know of a good
roofing contractor
nearby?”

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YouTube
After endless research...we’ve zeroed in on these being the most
relevant and valuable social networks!
Nextdoor Houzz Facebook

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Nextdoor
Real people, real addresses, real impact...creating
stronger, more connected neighborhoods
launched neighborhoods
190,000+
of U.S.
neighborhoods
90%
100%
Verified
addresses
60%
Female
100k
HH income
72%
Homeowners
80%
Mobile

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Visit
nextdoor.com/create-b
usiness, choose to claim
as an “Individual” and
click on “Continue”
Add your full name,
phone number and
address. Input your
service in the “service
category” field
Add a clear headshot
and a warm greeting
message and click
“Continue”
Getting Started...
1
2
3

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Business name & logo
Contact info
Greeting message
Recommendations

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Nextdoor
Houzz
50MILLION+
MONTHLY
UNIQUE
USERS
REVIEWS WITH FIVE-STAR AVERAGE FOR
HOUZZ IOS & ANDROID APPS
ACTIVE HOME SERVICES
PROFESSIONALS
+1.5 Million
450,000+
Largest Community for Home Design

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Select all your services
provided and areas served
Visit houzz.com/pro, and
click on “Create Free
Professional Profile” and
enter your company name,
category, city/state, and
phone number
Add your website, description,
awards, average job cost and
upload your logo
Getting Started...
Create your first project and
begin uploading photos
1 2
3
4

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Profile picture
Contact info
Business Description
Associations & Awards
Job photos
Reviews

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NextdoorHouzz
Facebook
Largest social media community
2 billion monthly active users...over 1 billion active daily users
People Spend an
Average of 35 Minutes
on Facebook Each Day

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Getting Started...
Add your business name and
category
Visit facebook.com/business
and click on “Create a Page”
to sign up
Once you’ve selected a
category, it’ll prompt you to
add an address and phone
number
Complete the rest of your
profile...About section, set up a
CTA button, create a username,
add business hours, add your
website

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4.8 rating and 118
recommendations

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4.8 rating and 118
recommendations
Profile & Cover photos
Helpful content
About section

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5 billion videos are
watched each day…
The most viewed brand videos are
on average 31–60 seconds long
YouTube
YouTube is the world’s second largest search
engine and third most visited site after Google and
Facebook

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Getting Started...
Visit youtube.com and click
to your channel list
Visit accounts.google.com/signup
to create a Google account
Create a Brand Account for
your business
Fill out the details to name your
channel and verify your account

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Profile & Cover photos
Featured video
Helpful content
Encourage subscribers
Featured video
Links to other profiles

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See a demo of the
Surefire Cloud and get 3
to 4 Surefire Secrets our
customers have used to
win online
Friday Tuesday
Let me check
my calendar
Let’s talk on…

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9 Ways to Combine Social Media &
Sales Strategy

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9 Surefire Tips to Incorporate Social into Sales Strategy
#1 Set up Facebook instant replies
Guide to Instant Reply Success:
1. Polite greeting
2. Alternative method of contact
3. Set expectations for response time

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#2 Publicly thank people who recommend you on Nextdoor

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#3 Create a “homeowner experience” video to set expectations prior
to the first meeting

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#4 Be specific with location and description of every photo posted
on your social sites

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#5 Post customer reviews & pin them to the top of your Page

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#6 Have your sales team use content as social proof when talking
with customers

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#7 Advertise on Facebook to target homeowners only within your
service area

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Types of videos to target:
● DIY Videos
● Homeowner Association Videos
● HGTV
#8 Advertise on YouTube targeting specific videos
homeowners are watching

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#9 Link to Nextdoor, Houzz, Facebook & YouTube in every
employee’s email signature
Follow us and leave us your feedback:
Tony Stark
Marketing Administrator
p: 123.456.7890
New York

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4 Evergreen
Local Search
Signals That
Google
Considers
Recency
How often are you
publishing new content on
your website, directories,
and social media?
Proximity
Where are you in relation to
someone’s search...does
Google know you service the
area that person is
searching from?
Relevance
Is what you’re creating
valuable and useful? Does it
provide answers to the
questions people are
searching for?
Prominence
Do others link to your
website as a source for
knowledge and expertise?
55

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Enter the Surefire Local
Marketing Cloud
A single platform that allows you to
see & strengthen all of your online
marketing activities - from a single
platform

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Monitor
conversations
Request & respond
to reviews

58
Get a score of
your online
visibility

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Share your best project
photos, videos, offers, and
testimonials instantly or
schedule them to publish
across the web

60
See a demo of the
Surefire Cloud and get 3
to 4 Surefire Secrets our
customers have used to
win online
Friday Tuesday
Let me check
my calendar
Let’s talk on…

61
Hey Google, who is today’s
lucky winner?
The winner of the
Google Smart Display is…
Q&A

62
HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!

4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales Strategy

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4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales Strategy