O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales Strategy

Nextdoor, Houzz, Facebook, and YouTube...these are online communities homeowners use every day to ask for recommendations and learn about the top roofing contractors in their neighborhood.


Discover how to make the most relevant platforms for home services contractors work for your business by engaging homeowners online and winning their trust long before meeting them in person. Some of the takeaways you'll learn are:

- How the homeowner journey has changed and what it means for you
- Simple steps to get started on Nextdoor, Houzz, Facebook, and YouTube
- Ways to get your clients more involved and collaborating
- How to use social proof to win and create meaningful relationships with your clients

  • Entre para ver os comentários

4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales Strategy

  1. 1. 4 Ways Roofing Contractors Can Successfully Combine Social Media and Sales Strategy
  2. 2. 2 ● Est. July 2011 ● Located in Tysons, Virginia ● Specialize in Home Services vertical ● 1,260+ customers; 1,730+ locations 5-time honoree
  3. 3. 3 Today’s Agenda ✓ Meet the team ✓ Walk through the 4 most relevant social media communities for roofing contractors and share 9 tips for incorporating them into your sales strategy ✓ Q&A At the end of today’s webinar...we’ll be giving away a Google Smart Display to 1 lucky attendee! ● You will receive a recording of today’s webinar! ● You can reach our team at marketing@surefirelocal.com A few quick reminders as we get started...
  4. 4. 4 Today’s Panel
  5. 5. 5 The game has changed It’s now about creating an expansive digital footprint so no matter where homeowners look for you or which device they use...you’ll be there 73% of traffic is coming from other sites...not your website
  6. 6. 6 Because “word of mouth” referrals are quickly becoming “word of mouse” referrals When a referral happens offline, homeowners will go online to learn about you and gauge the trustworthiness and credibility of that referral “Hey, my roof is leaking. Do you know of a good roofing contractor nearby?” 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others.
  7. 7. 7 This often starts with a Google search...which leads them to finding your directory listings, review sites, and social media profiles (amongst others). 57% of homeowners use social media networks for recommendations… and that’s rapidly increasing! “Hey, my roof is leaking. Do you know of a good roofing contractor nearby?”
  8. 8. 8 YouTube After endless research...we’ve zeroed in on these being the most relevant and valuable social networks! Nextdoor Houzz Facebook
  9. 9. 9 Nextdoor Real people, real addresses, real impact...creating stronger, more connected neighborhoods launched neighborhoods 190,000+ of U.S. neighborhoods 90% 100% Verified addresses 60% Female 100k HH income 72% Homeowners 80% Mobile
  10. 10. 10 Visit nextdoor.com/create-b usiness, choose to claim as an “Individual” and click on “Continue” Add your full name, phone number and address. Input your service in the “service category” field Add a clear headshot and a warm greeting message and click “Continue” Getting Started... 1 2 3
  11. 11. 11
  12. 12. 12 Business name & logo
  13. 13. 13 Contact info
  14. 14. 14 Greeting message
  15. 15. 15 Recommendations
  16. 16. 16 Business name & logo Contact info Greeting message Recommendations
  17. 17. 17 Nextdoor Houzz 50MILLION+ MONTHLY UNIQUE USERS REVIEWS WITH FIVE-STAR AVERAGE FOR HOUZZ IOS & ANDROID APPS ACTIVE HOME SERVICES PROFESSIONALS +1.5 Million 450,000+ Largest Community for Home Design
  18. 18. 18 Select all your services provided and areas served Visit houzz.com/pro, and click on “Create Free Professional Profile” and enter your company name, category, city/state, and phone number Add your website, description, awards, average job cost and upload your logo Getting Started... Create your first project and begin uploading photos 1 2 3 4
  19. 19. 19
  20. 20. 20 Business name & logo
  21. 21. 21 Contact info
  22. 22. 22 Business Description
  23. 23. 23 Associations & Awards
  24. 24. 24 Job photos
  25. 25. 25 Reviews
  26. 26. 26 Profile picture Contact info Business Description Associations & Awards Job photos Reviews
  27. 27. 27 NextdoorHouzz Facebook Largest social media community 2 billion monthly active users...over 1 billion active daily users People Spend an Average of 35 Minutes on Facebook Each Day
  28. 28. 28 Getting Started... Add your business name and category Visit facebook.com/business and click on “Create a Page” to sign up Once you’ve selected a category, it’ll prompt you to add an address and phone number Complete the rest of your profile...About section, set up a CTA button, create a username, add business hours, add your website
  29. 29. 29
  30. 30. 30 Profile & Cover photos
  31. 31. 31 4.8 rating and 118 recommendations
  32. 32. 32 Helpful content
  33. 33. 33 About section
  34. 34. 34 4.8 rating and 118 recommendations Profile & Cover photos Helpful content About section
  35. 35. 35 5 billion videos are watched each day… The most viewed brand videos are on average 31–60 seconds long YouTube YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
  36. 36. 36 Getting Started... Visit youtube.com and click to your channel list Visit accounts.google.com/signup to create a Google account Create a Brand Account for your business Fill out the details to name your channel and verify your account
  37. 37. 37
  38. 38. 38 Profile & Cover photos
  39. 39. 39 Links to other profiles
  40. 40. 40 Encourage subscribers
  41. 41. 41 Featured video
  42. 42. 42 Helpful content
  43. 43. 43 Profile & Cover photos Featured video Helpful content Encourage subscribers Featured video Links to other profiles
  44. 44. 44 See a demo of the Surefire Cloud and get 3 to 4 Surefire Secrets our customers have used to win online Friday Tuesday Let me check my calendar Let’s talk on…
  45. 45. 45 9 Ways to Combine Social Media & Sales Strategy
  46. 46. 46 9 Surefire Tips to Incorporate Social into Sales Strategy #1 Set up Facebook instant replies Guide to Instant Reply Success: 1. Polite greeting 2. Alternative method of contact 3. Set expectations for response time
  47. 47. 47 9 Surefire Tips to Incorporate Social into Sales Strategy #2 Publicly thank people who recommend you on Nextdoor
  48. 48. 48 9 Surefire Tips to Incorporate Social into Sales Strategy #3 Create a “homeowner experience” video to set expectations prior to the first meeting
  49. 49. 49 9 Surefire Tips to Incorporate Social into Sales Strategy #4 Be specific with location and description of every photo posted on your social sites
  50. 50. 50 9 Surefire Tips to Incorporate Social into Sales Strategy #5 Post customer reviews & pin them to the top of your Page
  51. 51. 51 9 Surefire Tips to Incorporate Social into Sales Strategy #6 Have your sales team use content as social proof when talking with customers
  52. 52. 52 9 Surefire Tips to Incorporate Social into Sales Strategy #7 Advertise on Facebook to target homeowners only within your service area
  53. 53. 53 Types of videos to target: ● DIY Videos ● Homeowner Association Videos ● HGTV 9 Surefire Tips to Incorporate Social into Sales Strategy #8 Advertise on YouTube targeting specific videos homeowners are watching
  54. 54. 54 9 Surefire Tips to Incorporate Social into Sales Strategy #9 Link to Nextdoor, Houzz, Facebook & YouTube in every employee’s email signature Follow us and leave us your feedback: Tony Stark Marketing Administrator p: 123.456.7890 New York
  55. 55. 55 4 Evergreen Local Search Signals That Google Considers Recency How often are you publishing new content on your website, directories, and social media? Proximity Where are you in relation to someone’s search...does Google know you service the area that person is searching from? Relevance Is what you’re creating valuable and useful? Does it provide answers to the questions people are searching for? Prominence Do others link to your website as a source for knowledge and expertise? 55
  56. 56. 56 Enter the Surefire Local Marketing Cloud A single platform that allows you to see & strengthen all of your online marketing activities - from a single platform
  57. 57. 57 Monitor conversations Request & respond to reviews
  58. 58. 58 Get a score of your online visibility
  59. 59. 59 Share your best project photos, videos, offers, and testimonials instantly or schedule them to publish across the web
  60. 60. 60 See a demo of the Surefire Cloud and get 3 to 4 Surefire Secrets our customers have used to win online Friday Tuesday Let me check my calendar Let’s talk on…
  61. 61. 61 Hey Google, who is today’s lucky winner? The winner of the Google Smart Display is… Q&A
  62. 62. 62 HARDWORKING MARKETING FOR HARDWORKING PEOPLE SurefireLocal.com marketing@surefirelocal.com @SurefireLocal Thank you!

×