The document discusses jumping into social media for HR professionals. It suggests beginning participation in social media either as an individual or organization. It provides a "social media starter pack" with basic, intermediate, and advanced steps for getting involved on various social media platforms like Twitter, LinkedIn, and blogs. The key principles for social media success are participation, conversation, authenticity, and influencing rather than controlling conversations.

1. Jumping into Social Media, for
HR Pros.
April 9, 2009
Jessica Lee
APCO Worldwide + Fistful of Talent

2. MY social media timeline

3. CLOSE
YOUR
EYES.

4. here’s what i see.
+

5. but here’s what MANY see.
+

7. Recruiting Community
-Industry
- Source candidates
-Peers, fellow HR pros
-Relationship building
for what
though?
Professional Personal
Development Branding

8. social
media’s
fundamental
principles

9. participation and conversation

10. i have 826 friends.

11. let go of
control.
influence
or lead.

13. social media principles.
• Participation + conversation matters
• Popularity doesn’t matter.
• You can’t control; you can influence.
• Authenticity rules.

15. Recruiting Community
-Industry
- Source candidates
-Peers, fellow HR pros
-Relationship building
for what
though?
Professional Personal
Development Branding

16. begin as an
organization
jump in as an
individual

17. social media
starter pack

18. • basics: create an account, tweet about yourself, your
company &/or industry, link to job postings
• intermediate: communicate w/ candidates, use
hashtags
• advanced: company specific account – toggle
between personal/company account

19. • basics: create a personal profile, add company name
+ industry + position, connect w/ candidates
• intermediate: find and participate in groups
• advanced: create a business page for your careers
or industry

20. • basics: create a profile, connect w/ candidates, post
jobs
• intermediate: involve yourself in groups, talk about
your company & industry
• advanced: build a community for your industry,
communicate w/ candidates

21. • basics: read other
blogs
• intermediate: read
many blogs, use
Google reader,
participate in the
community
• advanced: start your
own blog, build a
community