2. Segmentation
• Segmentation chosen: Popular & Economy
• Product : 1.Diva Super
2.Diva
Diva Super : Oval shape in Transparent
Green- Glycerin+ Neem
Diva : Rectangular in block green – Neem
• Packaging: Diva Super - Box packaging,
Diva - Paper packaging
3. Price
• Diva Super : 125 grams for Rs 29
80 grams for Rs 20
• Diva : 125 grams for Rs 19
75 grams for Rs 14
4. Distribution Channel
• Mass Merchandisers
• Specialty Stores
• Wholesale vendors
• Direct Sales
• Chain Stores
• Incentives to Dealers
5. Promotion
• TV advertisement: Popular Channel
Regional Channel(South)
• Will pinup 25gram soaps in the newspaper.
Diva Super : TOI (Urban)
Diva: Regional Papers(Rural)
6. Value Proposition
• Value for Money
• Freshness of Neem
• Unique Fragrance
• Medicated Soap
• Moisturizer
• Make Skin Supple
