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Semelhante a Designing for the next billion - Big Design 2019
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Designing for the next billion - Big Design 2019
- 1. Designing For The Next Billion Supriyo Roy /@next_roy supriyo.me
- 2. WHO? 9% YoY Global Internet Users
- 3. The Big 10 Emerging Markets WHO?Source: IMF, As of Oct 2015 ! " # $% & ' ( ) *
- 4. In 2017, Emerging markets contributed to 2.1B internet users. WHO?
- 5. ! " # $% & ' ( ) * +
- 6. Total Population (Mn) Source: Euromonitor, IAMAI, China Internet Network Info, HBR, PEW ! ",
- 7. Source: Euromonitor, IAMAI, China Internet Network Info, HBR, PEW 2006 2010 2015 2016 2017 2018 2019 2020 2021 40 Million 100 Million 342 Million 405 Million 475 Million 500 Million 620 Million 730 Million 829 Million Internet Population (Mn) >10x in 10 years
- 8. Total New Year’s Eve Messages On WhatsApp In 2017? Source: News 18
- 9. Total New Year’s Eve Messages On WhatsApp In 2017? 20 Billion 😲 Source: News 18
- 10. Note: At constant exchange rate as of 2015 Source: Internal estimates - analyst estimates of Indian E-tail market range from $60B to $100B 1.6x Retail Market ($ Bn)
- 11. Note: At constant exchange rate as of 2015 Source: Internal estimates - analyst estimates of Indian E-tail market range from $60B to $100B 1.6x Retail Market ($Bn) 1.7%E-tail penetration 5-9% $50-90 8x E-tail Market ($Bn)
- 12. Massive Opportunity At An Infliction Point. 🤩
- 13. But Let’s Understand This Reality A Bit Better. 🤔
- 14. India Is Home To Many Indias. 🏠 #Diversity
- 15. Note: ** SEC segmentation is not based on Income; Average income triangulated based on overall income distribution Source: IMRB Internet India study #Diversity SEC A1 5 SEC A2 21 SEC A3 31 SEC B1 36 SEC B2 42 SEC C1 53 SEC C2 48 SEC D 90 SEC E 86 Total 412 $30,000-35,000 $10,000-15,000 $4,000-5,000 $3,000-3,500 $2,500-3,000 $2,000-2,500 $1,500-2,000 $1,000-1,500 <$1,000 Largely executives, officers, big businessmen; 90%+ are graduates Largely consist of shopkeepers; ~40% are graduates Primarily skilled working class; usually in clerical, field positions/ small traders Primarily unskilled workers, some employed in field positions; ~50% are illiterateBangladesh Uganda Kenya Egypt Mexico Brazil UK Canada Proxies for average annual income** Urban consumer segment and population (Mn) Countries with comparable annual income Segment characteristics 11% 47% 20% 22% Share of Retail Spend
- 16. 📱 Mobile
- 17. 📱 Wait what?
- 18. First world wave of internet users - computers to mobile form factors f Journey of Next Billion Users - Mobile First f
- 19. 📱 🔭 3 🎉 Mobile Is An Integral Part Of Life.
- 20. Mobile Is An Integral Part Of Life. Information 🔭 Entertainment 🎉 Connection 3
- 21. 📱📡 💰 🔬 C C C
- 22. 📱Connectivity Cost Complexity 📡 💰 🔬
- 23. The second-largest mobile OS in India rhymes with iOS, but isn’t iOS Source: Android Authority
- 24. The second-largest mobile OS in India rhymes with iOS, but isn’t iOS KaiOS - 17.2% 😎 Source: Android Authority | Android is at 69.9 %
- 26. Dumb Phones aren’t so dumb. Smartphones aren’t so expensive. Source: Android Authority
- 27. Cost 💰 Low-End Phones - First and only device to the internet
- 28. Cost 💰 A Social Device.
- 29. Cost 💰 Storage Is Limited & Precious.
- 30. Connectivity 📡 Network Connectivity Is Patchy And Inconsistent.
- 31. > 95% pre-paid. > 2 Sim-cards.
- 32. Decision For An App? 📱 Value And Frequency.
- 33. Anything which affects this 📲 Avoid!
- 34. Help From A Friend. Repeat What’s Learnt. Community Defines Usage. Complexity 🔬
- 35. Complexity 🔬 English - Not Experts. Preference for Simplicity. Struggle Continues For Phonetics And Spellings.
- 36. What Do We Do?
- 38. Guide. What To Do. Where To Fall Back To. 😇
- 39. Go Literal Instead of Abstract.
- 40. Go Literal Instead of Abstract.
- 41. Go Literal Instead of Abstract.
- 42. Go Easy On Phrases. “Recommendation” 🤔😕😏😱>⛔
- 43. Go Easy On Phrases. “You May Also Like” 😊♥
- 46. Less Than 3 Selfies. 😏 ~ 300 Milliseconds. 😱 Built For Everyone. 😇 Source: Uber Newsroom
- 48. Advise. The Knowledgeable Friend In Need. 😇
- 49. Be A Friend People Seek. 6kg, 8kg, 10kg, 12kg - don’t mean anything to the user Single/Couple - 6 kg Family of 3 - 8 kg Family of 4 - 10 kg Large Families - 12 kg
- 50. Phone TV AC
- 51. TV ACWasher
- 52. And While You Are At It … B
- 53. Create. Test. Repeat. C