1. We’re Just G etting S tarted
There is Yet Another M obile R evolution to C ome
B ob Iannucci, P h.D .
C hief Technology O fficer
Nokia
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2. S ensors O pen the D oor
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3. M obile D evices S ense Your E nvironment
Building C ontext
Today… Incoming…
•GPS • Near Field
• C ameras C ommunication
• Accelerometers • Indoor positioning
• Light sensors • E nvironmental
analysis
• Bluetooth
• M icrophones
• Wi-Fi
• C ell triangulation
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4. Traffic Works
• 100 cars
• 100 Nokia N95 G P S
enabled devices
• 150 UC Berkeley students
• 10 miles of C alifornia
freeway
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5. Traffic Works
Intelligent & Integrated P arty
Jen’s Birthday
in 1 hour.
Traffic on normal route
is heavy due to incident.
C onsider leaving early.
Would you like
alternate routes?
No Thanks Okay
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6. Wild P ossibilities in a S ensor-Filled World
• Tracking of influenza outbreaks through personal health
monitoring in populations
• R eal-time weather monitoring across 100’s of millions of users
• D ata collection on a massive scale when earthquakes strike
• Up to the second crowd flows in
busy locations like football stadiums
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7. The C hallenges Are R eal
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8. The S cale
is Unparalleled in Human History
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12. 80%Million
1.2 BCillion
>1
3.3 ountries and Territories
64%Billion
220
O f theGSM snetworks worldwide daily
Newin devices population has coverage
Nokia world’s sold
M obileemerging markets
Are GS M ubscribers are added
Have subscriptions
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13. Beyond Your Front D oor
E merging M arkets Are Wildly D ifferent
M ost people do not have plumbing
M any do not have electricity, some
not even nearby
Literacy rates can hover between
60% and 90%
E nvironmental extremes
Large parts of cities
(alleys, hutongs, shanties )
are unmapped
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14. The D oor is O pen for New M odels
New P ayment S ystems
• Trading of minutes , not cas h
R epatriation of Funds
• Foreign workers sending earnings
to families back home
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15. The D oor is O pen for New M odels
M icrofinancing
• Grammen Foundation
• Kiva.org
E nabling New Businesses
• E xample: M os oko
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16. The D oor is O pen for New M odels
E ndurance Technologies
• New charging technology
(convenient, faster)
• New ways to protect gear
(dirt, water, drops )
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17. The D oor is O pen for New M odels
Loosely S tructured Navigation
• Beyond the mapped world QuickTimeª and a
decompressor
are needed to see this picture.
• “Just in time” meetings
Literacy-Neutral
• M oving past language-specific UIs
to more universal principles and
assisting technologies
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18. C hallenges
What value will emerge from multi-sensory
connected devices?
How do we network 100’s of millions of users?
What is needed to secure this environment?
What commercial ventures can be formed
around these opportunities?
How can we enable the next one billion to
participate in the global marketplace?
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