What Is Viral Video Marketing?

What Is Viral Video Marketing?

WWW.SUPERCOOLCREATIVE.COM

Monday, April 12, 2010

Viral video marketing is the process of creating,

producing and seeding a branded video via social

networking sites, blog outreach, targeted

websites and

social and mobile applications



What
are we
talking
about?

Note: Supercool Creative was not involved with these campaigns.


What to expect?

• Increased brand awareness
• Increased brand and consumer interaction
• Generated buzz around your brand, products and services
• Engagement with millions of targeted consumers where they work and play
• Launching a branded message people want to watch and share
• Overall marketing costs lowering over the course of the campaign



Still want more?

• Unlimited campaign duration / videos live online for a long time

• Free advertising propelled by consumers as video goes viral

• Free media exposure across the internet, TV, print and radio

• Increased following of loyal subscribers

• Being seen as a brand that is forward-thinking

• Becoming part of the online community!



This is not your
ordinary web ad...

• Branded viral videos are an entertainment-based way in which to
share a brand’s message

• These videos carry a social appeal, inviting viewers to discuss and
share, while also spreading your message



How viral video stands apart.

• Viral video marketing can harness the perfect balance
between piquing a viewer’s interest and spreading brand
awareness without being salesy

• People don’t like to be sold to



What happens now?

• Bloggers and social network users will express opinions
about the video and your brand, product or service

• The story can then be picked up and spread across various
media outlets including TV, radio and print

• Through extended conversations, over the course of days,
weeks, months and even years comes the real value and
return on investment of a viral video marketing campaign



Why Choose Viral
Video Marketing?

• By building a story worth talking about, you build brand awareness,
engagement, recognition, interaction and loyalty

• Have your target consumers looking for your ads, not the other
way around

• Much less intrusive than pre-roll or video banner overlays

• Stand out in the crowd!



Establishing your goals and strategy.

One of the most important aspects of creating a
viral video is how you go about developing it

Many people head straight for the funny ideas and
neat tricks without keeping in mind the goal they
are trying to achieve

Once you have established your goals, you can
then build a strategy that focuses on them

Aligning the creative element with the goals and
strategy is key


Effective viral outreach strategies.

• Blog outreach to relevant and prominent bloggers

• Publication verticals

• Identify key inﬂuencers

• Social networking sites

• Utilize Facebook, Twitter,YouTube, Flickr, email...



Creating a viral video of your own.

Things to think about:

Entertainment vs Information

Type of Emotional Response

Targeted Audience



Tracking the results.

Tracking your results is an important step in understanding
how well you have achieved your goals

Receiving accurate information in a timely manner also will allow you to
make adjustments to optimize your return

If reported inaccurately or not at all, less than desirable results and unmet
expectations are much more likely to occur



The BIG Picture
XBOX “Alpine Legend” 01 April 2009
Results:
191,613 plays in 24 hours
#1 on YouTube
#5 on Viral Video Chart
CNN coverage reached 200m households worldwide with a 400%
uplift in visitors to Xbox.com

Burger King “Football Your Way” May 2008
Results:
More than 3 million views
4.6% clickthrough rate
20,000+ voucher downloads

T-MOBILE “Dance” 16 January 2009
Results:
18,572,973 plays
20,649 comments
#1 on Viral Video Chart
22% sales uplift

Note: Supercool Creative was not involved with these campaigns. WWW.SUPERCOOLCREATIVE.COM


CONTACTS
@SupercoolAgency

Facebook.com/supercoolcreative

YouTube.com/supercoolcreative

Supercool Creative
Supercool@supercoolcreative.com

Supercool Creative is a digital creative agency specializing
in online video creative, production, viral video marketing
and integrated social media marketing campaigns designed
to target customers, build awareness and drive interaction.

1556 N La Brea Ave Suite 100 Los Angeles, CA 90028
www.supercoolcreative.com
(323) 719-3409

What Is Viral Video Marketing?

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