NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
E commerce
1. E-commerce
Emerging trend in Business Analytics
2. What is E-commerce/business?
E-commerce is
Transacting business
electronically.
Business conducted with
Telecommunications and
Telecommunications tools
Selling online with or through
website or by means of emails.
Example :- Ford Motor corporation
3. E-commerce/Business
• Need
Interactive platform: E-commerce creates an interactive platform so that
customers to leave comments or ask queries about your products or services.
Easy navigation: Customers will be able to get information about various products
and services.
Easy payment mode: when customer wants to purchase a product.Obviously,he
wants the payment process as quick and simple as possible. Ample options for the
mode of payment can be provided to customer.With this payment options ,online
purchases will not be a difficult task for customers.
• Goal
Increase market share: To increase market share of the business as well as markets
where we can sell products.
Advertising: E-commerce aims to get maximum possible customers.
Sales growth: E-Business tries to make as many sales as possible.
4. Types of e-commerce
There are a number of different types of E-commerce.
Five types of e-commerce:
B2B-Business to business
It is the largest form of E-commerce.
It is also known as E-biz or sometimes E-tailing.
B2B is the type of E-commerce between Businesses.
Buyer and Seller are two entities.
For example: Dell computer corporation.
B2C-Business to consumers
Indirect trade between the company and consumers.
Direct selling through online.
For example: Home shop 18,Star CJ etc.
5. C2B –Consumer to business:
Customer requests a specific service from business.
For example: : online advertisement by
AMAZON and GOOGLE
B2E-Business to employee:
It is also known as ‘INTRANET’.
Accessible within the organization’s network.
Access is restricted by sign in id and password.
For example: Century link Business telecommunications,US.
M-commerce-Mobile commerce:
Transactions are carried out through mobile phone.
Involves the changes of rights and goods to utilize
goods and related services.
For example: Money transfer services provided by AIRTEL.
6. C2C –consumer to cunsumer:
Direct dealing of goods or services amongst people.
Auction sites are mostly used in c2c.
Some consumer lists the item for sale with site.
Other consumers access the site and place bids on the items.
For example: OLX.in
7. Advantages and Disadvantages of E-commerce
Advantages of E-commerce:
Lower transaction costs-automization reduces the transaction costs
Global location-online store can be accessed from any corner of the world.
Business hours 24/7-onine store remains open 24/7
Easy shelves arrangement-all products are available to users.
Convenient shopping facility for the customers.
More customer interactions.
Cross sales feature increases number of purchases per transactions.
8. Disadvantages of E-commerce:
Lack of personal touch.
Delays in goods-takes longer to deliever goods
Many goods cannot be purchased online e.g. perishable and odd-sized
Doesn’t allow trial of products before purchase.
Insecure to make payments because you need to provide credit card details
and mailing information.