0601050 market potential for erp system

A
Project Report
On
Market Potential for ERP system
For
IOTA Technologies, Pune
Submitted by
Rajesh Thakur
(Student of MBA-marketing)
Year-2006-08
Under the guidance of
Prof. Sunil Doke
Submitted To
“University of Pune”
In Partial Fulfillment of the Requirement for the Award
of the Degree of Masters of Business Administration
(M.B.A.)
Through
Vishwakarma Institute of Management, Pune-48.
ACKNOWLEDGEMENT
1 Market potential for ERP system

I express great pleasure in introducing my project report
titled “Market potential For ERP system”.
I take this opportunity to express my most sincere and
heartfelt gratitude to Mr. Shailesh Ghatpande (Manager –
Business Solution) and Mr. Milind Patil (Marketing
executive), for providing me with a wonderful opportunity to
execute this project in their esteemed organization and for
patiently monitoring and guiding me throughout the project.
This project would not have been successful without the
precious guidance of our director Prof. Sharad Joshi and my
project guide Prof. Sunil Doke, to whom I express my sincere
gratitude and all those who have helped me directly and
indirectly.
Moreover, I would also like to thank all the employees of
Transparent Energy Systems Pvt. Ltd. for their constant support
and help.
Once again I express my gratitude to IOTA
TECHNOLOGIES PVT. Ltd. for providing me this enviable
opportunity to carry out this project.
Rajesh Thakur
INDEX

No Topic Page No.
1 Executive Summary 1
2 Company Profile 3
3 Product Profile 6
4 Objectives of the Study 18
5 Research Methodology 19
6 Data Analysis and interpretation. 27
7 Demand analysis / market potential 33
8 Findings 34
9 Recommendations 35
Annexure – A, B, C 37-43
Bibliography 44

Executive Summary: -
Today’s business environment is becoming more and more
complex day by day. In this highly competitive environment
every organization has to rely on the data related to overall
market size as well as market demand for specific product which
is also known as market potential. Marketer’s first step in
evaluating marketing opportunities is to estimate total market
demand. Market demand for specific product is the total volume
that would be bought by a defined customer group in a defined
geographical area in a defined time period in a defined
marketing environment under the defined marketing program.
During the year of growing complexities, the management
along with the 7 M’s of management needs more and more
rigorous marketing information to reduce the risks involved in
the introducing new products and penetrating a new market.
Market potential has today become an important component of
the market forecasting and estimation to manage all areas of
management in general.
The present concept of marketing is thus oriented towards
the market rather that the products. It is a customer orientations
backed by integrated marketing aimed at generating customer’s
satisfaction and long run consumer welfare as the key to
satisfying organizational goals.

The market potential or demand analysis is a study to
measure evaluates and interprets the size of various target
markets. The market forecast shows expected market demand,
not maximum market demand. For the latter, we have to
visualize the level of market demand resulting from a “very
high” level of industry marketing expenditure, where further
increase in marketing effort would have little effect in
stimulating further demand. Market potential is the limit
approached by market demand as industry marketing
expenditures approach infinity for a given marketing
environment. The customers then use the information collected
through the market potential on the different machines to bring
out the products, which are the need by the customers.

Company profile –
Iota technologies limited is a company involved in
development and export of innovative software solutions and
has established its reputation as an intelligent business solutions
company in a cross section of industries including
manufacturing, sales, distribution and service sector.
Iota is a leading provider of enterprise resource planning
(ERP) system for the manufacturing, sales, and distribution
industries.
Setup –
The software development centre and corporate office is
located at Pune. An eighty - member team possessing skills in
diverse technologies and platforms work under stringent quality
requirements.
Internet based project and quality management software
handles the complete process of project planning. Work
distribution, task monitoring, timesheets, quality assurance,
release management and defect tracking.
Windows, Linux networks, web servers hosted with various
ISPs and dedicated high-speed internet connection cater to
application development and testing requirements of various
project groups.
The support centers at Mumbai, New Delhi, Nagpur and
Chennai to understand customer requirements and provide
implementation, customisation and customer support.

Functional Skills –
Providing end-to-end solutions for manufacturing, sales,
distribution and logistics functions has been Iota’s core business
since inception.
Many electronics, engineering, auto components, chemical,
garments, transport, warehousing, retailing, food,
pharmaceutical sector companies have been serviced by Iota.
Technical Skills
Operating Systems Windows, Linux
Database Systems Oracle, SQL Server, My SQL, PostGreS
Front End VB, VC ++, C++, Java
Application Servers J2EE Compatible – Jboss, Weblogic etc.
Web Java, ASP+, JSP, EJB, XML, Flash
Embedded C, Assembly languages, PLCs, Modbus
Solutions
Iota offers technology solutions in three areas; offshore,
industrial and business intelligence. At the spearhead is the
Business Intelligence Group which services a wide range of
customers both in India and abroad.
CUSTOMERS: -

Name of the Company Area of Operations
• Sansui Electronics Pvt. Limited Weighing Scales
• Schenectady Beck India Limited Chemicals
• Vanaz Engineering Gas dispensing Machines/
Kit
• Ador powetron Ltd. HCR/HVR
• MRC India Limited Transport
• Kishor Pumps Pumps
• Syngenta India Limited
(Novartis Group)
Seed Division
• Foods on Net Pvt. Limited Application Service Provider
• Rajratan Gustav Wolf Limited Special Steel Wires
• Proline Exports Limited Garments
• Shamrock B. V. (Netherlands) Garment Manufacturer for
FILA
Product profile –
Iota technologies has its own product called ‘SIXTH
SENSE’ and iota is providing services for discreet

manufacturing units and it has specialized product for that
purpose. It has two modules one is standard module and another
is premium module.
The Sixth Sense is a fully integrated suite of enterprise
applications, which can be implemented as a whole or as
individual business components. The integrated view gives the
company completes control over all the information internally as
well as externally.
The Sixth Sense: Business Solutions Suite: -
As business issues are becoming increasingly complex,
more and more decision makers today, require a tool that
increases their ability to make the right decisions to meet their
business goals.
Built to understand and combat the potential effects of the
complexities faced by an enterprise, Business Solutions from
iota remain aligned with the primary goal of the organization;
help achieve more profits now and in the future.
The Sixth Sense suite of Business Solutions is a family of
Information Technology based solutions that enable
manufacturing; sales and distribution organizations take
complete control of their operations.

The solution delivery approach includes application of
scientific methods to understand and structure complex business
problems and deliver practical solutions through:
Business Process Analysis: which brings the technical
and functional feasibility of the solutions to customers as they
consider new technologies and look for industry-specific IT
solutions? In this early phase of the IT cycle, the focus is on
deciding the critical areas requiring IT investments and how to
maximize value from information technology.
Business Intelligence Solutions: which determine how
best to develop the software from iota’s pool of business
components, integrate new and existing technologies and
implement the right solution? The solutions put emphasis on
transforming the selected functions and technologies into long-
term business value.
Implementation: methodology ensures that the system is
put to use quickly and smoothly. It ensures that the enterprise
Enterprise Resource
Planning System
Enterprise Resource
Planning System
Sales Force
Automation
Sales Force
Automation
Distribution Chain
Management System
Distribution Chain
Management System
THE SIXTH SENSETHE SIXTH SENSE
BUSINESS SOLUTIONS SUITEBUSINESS SOLUTIONS SUITE
Supply Chain
Management System
Supply Chain
Management System Customer Support
Management System
Customer Support
Management System
Logistics and
Warehouse
Management
Logistics and
Warehouse
Management

gets the benefits of the best practices that have been embedded
in the system.
Support Services: focus on the IT phase in which
customers need to keep their mission-critical systems operating
smoothly. Support services assist in the long-term support of our
customers’ systems, with varying levels according to specific
needs. These services help customers maximize the investment
they've previously made in their systems.
Integration with other applications: paves the way for
technological innovation. Integration with iota and non-iota
applications helps increase the efficiency of installed products
and applications. iota offers the integration of applications and
implementation of new business functions, migration of data,
platforms, products or technology for example:
Identification technologies, barcode printing and
scanning, interface to process control and measurement devices,
web services, interactive voice response and an open interface
for import / export of data form other specialized applications.
Sixth Sense ERP System.
Sixth Sense suite of Business Solutions is a family of
Information Technology based solutions designed with a
comprehensive understanding of India specific operations,
business requirements, regional policies, regulations and tax
regimes.

The ERP System is built to accommodate the needs of
small and large manufacturing, sales and distribution
organizations. Offered in two versions, Premium and Standard,
Sixth Sense editions are focused on the functional requirements
of companies which differ in size and scale of operations and
match their IT budgets.
Small enterprises can run their core functions on the
Standard Business Edition at a basic license cost of Rs. 5 lakhs.
For Medium and large enterprises, Premium edition is offered at
Rs 10 lakhs with core modules. In both premium and standard
edition add on modules are provided at and extra cost as per the
requirement.
Sixth Sense ERP is a fully integrated suite of modules,
which can be implemented as whole or as individual modules
and gives everyone in the company, complete control over their
work area. Complete functionality of the sixth sense is provided
in the following systems:
Core ERP modules Extended ERP modules

Sales Management (SMS)
 Sales contracts.
 Contract approval and acceptance.
 Orders received.
 Order approval and acceptance.
 Price list, discount, tax structure and sales commission
management.
 Order fulfillment scheduling – dispatch plan. [Linked to a
FG Stores]
 Order status tracking. [from manufacturing module]
1) Sales Management (SMS)
2) Inventory (INV)
3) Production Planning & Management (PPM)
4) Purchase (PUR)
5) Financial accounting (FAS)
9) Engineering (ENG)
10) Sub Contracting (SUB)
11) Quality Management (QMS)
12) Time Office and Payroll (TOP)
India Specific Modules
6) Excise (EXC)
7) Sales Tax (STC)
8) TDS (TDS)

 Dispatch clearance / instructions.
 Invoicing. [In conjunction with the stores module]
 Sales return / debits.
 Receipt of payment and matching with invoices.
 Receivables management.
 Commercial guarantees, deposits issue and return.
Inventory Management (INV)
 Request for Items from Stores for production
 Receipt of Items From Vendors & Subcontractors
 Issue of Items to Production / Customers as per
FIFO/Batch No.
 Receipt/ Issue of Items from/to QC Dept.
 Issue / Receipt of Items as per Goods-On-Loan
 Transfer of Items from one Stores Location to Another i.e.
Stock Transfer

 Stock Adjustment for Items marked as
Bad/Pilferage/Expired
 Stock Reconciliation
 Maintaining Safety Level of Stock
 Re-Inspection of Items
 Tracking of Item Stock as per Serial No./Batch No wise
Purchase Management (PUR)
 Definition of inventory levels.
 Procurement plan based on forecasted requirements and
BOM explosion
 Changes in FG requirements would cause the changes in
material requirements.
 Supplier selection.
 Purchase contracts.
 Purchase plans based on procurement plan, requisitions.
 Purchase orders.

 Follow-up and progress tracking.
 Evaluation of suppliers.
Production Management (PPM)
 Master production plan.
 Sub assembly plan / detailed production plan.
 MRP I and MRP II
 Issue of product level work/job orders.
Financial Accounting (FAS)
 Receipts
 Payments
 Vouchers
 Financial Reports
 Reconciliation

How the system works?
System Architecture –
Sixth Sense is a client server application designed with a
focus to take full advantage of a variety of technologies.
Through a flexible and platform independent infrastructure
Sixth Sense facilitates the flow of information across any
platform.
Sixth Sense has been developed using Microsoft Visual
Basic and leverages the capabilities of crystal reporting tool for
building intelligent reports. All the business data is stored
securely on a central server using robust RDBMS like Microsoft
SQL Server 2000 designed for speed, power and precision in
mission critical heavy operations.
Technology
Operating Systems Windows, Linux
Database Systems SQL Server, My SQL
Front End VB
COM, DCOM is the underlying software architecture that forms
the foundation for higher level software services like custom
controls, automation and data transfer. This provides a distinctly

different functionality to the user. The model provides the ease
to add new business applications by reusing the existing
business component.
Technical Architecture:
Connectivity: -
Single Server Network
The database system is installed on a single powerful
server, and users from various locations access the data from
same server through a dedicated connection.
Database
Database Independence Layer
Backend
Business Logic Component
Front end Applications Three Tier Architecture
WWW
HTML, ASP
User
Preferences
XML

HOW CAN ERP HELP YOU IN YOUR BUSINESS
Factory 1 Factory 2
Warehouse 1
Branch Office 1
Branch Office 2
Main Server with
Windows Terminal Server
Web interface for
applications like
SFA
Single Server Network
Factory 1 Factory 2
Warehouse 1
Branch Office 1
Branch Office 2
.
Web interface for
applications like
SFA
Sales
Purchase
Inventory
Production
Finance

ERP has following benefits.
1) Integrate financial information
2) Integrate Customer Orders
3) Standardize the manufacturing
4) Better Customer Satisfaction
5) Improved Decision Making Capacity
6) Control Inventory
7) Reduction in Lead Time.
8) Decrease in Scrap and Re-work
9) Meeting delivery schedule.
10) Reduction in WIP and many more.

Objectives of study:-
1) To find out the market potential of ERP product called ‘SIXTH
SENSE’ for IOTA technologies Ltd.
2) To find out overall available market for ‘SIXTH SENSE’.
3) To predict future growth of ERP market, which can be
useful for future development of business.
4) To forecast the approximate demand for ERP product.
5) To find out level of awareness for ERP system in the market.
6) To find out existing market products which are present in the
market (local as well as well known)

Research Methodology:-
Research methodology is a way to systematically solve the
research problems. It may understand as a science of studying how
research is done scientifically. In it we study the various steps that are
generally adopted by researcher in studying his research problem
along with logic behind him.
TYPE OF RESEARCH: -
Descriptive Research: - This is descriptive type of research.
This type of research includes surveys and fact finding enquiries of
different kinds. The major purpose of descriptive research is
description of the state of affairs as it exists as present. The main
characteristic of this method is that the researcher has no control over
the variables; he can only report what has happened or what is
happening. The methods of research utilised in descriptive research
are survey methods of all kinds, including comparative or co
relational methods.
RESEARCH DESIGN: -
Descriptive research studies are those studies which are
concerned with describing the characteristics of a particular
individual, or group. The studies concerned with specific predictions,
with narration of facts and characteristics concerning individual,

group or situation are all examples of descriptive research studies.
The design in such studies is rigid and not flexible and focuses
attention on the following:
1) Formulating the objectives of the study (what the study is
about and why it is being made?
2) Designing the methods of data collection (what techniques
of gathering data will be adopted?)
3) Selecting the sample (how much material will be needed?)
4) Collecting the data (where can the required data be found
with what time period should data be related?)
5) Processing and analysing the data.
6) Reporting the findings.
DATA SOURCES: -
There are several ways of collecting the data, which differ
considerably in context of money, time and other resources at the
disposal of researcher.
There are mainly two types of data: -
a) Primary Data.
b) Secondary Data.

Primary Data: -
The primary data is that data that is collected as fresh and for
the first time and thus happens to be original in nature. In order to
achieve the above set of objectives the researcher for collecting the
data uses “Survey Method”.
A market survey was conducted in the PUNE Industrial Estate
(Bhosari, Nagar road and Warje industrial estates) for collecting the
data by administrating a structured questionnaire, personal interviews
and in some cases telephonic interviews were also conducted.
For the purpose of conducting interviews an interview Guide
was prepared, which made it quite easier for the interviewer to collect
all relevant information needed for the researcher.
The structure and the contents of this interview Guide are as follows:
Interview Guide: -
The first four fields in the SIF viz.
• Name of the company
• Address
• Tel. No. And
• Email and website are imperative and should be enquired about,
preferably, at the Reception/ Security and not from the
concerned person.

The field Name of the contact person and his designation are
leads that convert our cold call to warm one. It should be emphasized
here, that availability of the Name of the concerned person, saves lot
of time and effort while perusing the cold call, in the sense that we
get a clear picture of the status of organization as regards to ERP in
one shot.
Building Company profile: -
 Is there EDP department in the firm?
 Who is the person responsible for software/ computer related
issues?
 Who looks after the Accounts or Purchase department?
 To get to the concerned person
 What is the end product?
 What are the operations involved?
The business segment can be decided based on the end product
and operations involved.

 What is the type of manufacturing?
 Work center based, processes, assembly, job work etc. will help
gauging the requirements of the firm for manufacturing and its
sub modules.
 What are the other departments in the firm?
 Which software are used in Purchase/ Inventory/ Manufacturing
etc. departments?
 How invoicing is carried out?
 What are the other operations, which are still carried manually?
To identify the decision taker, if the firm holds the need and
capacity to buy an ERP:
 What is the overall attitude of the company towards automation/
IT/ computers?
 Will explain the present level of automation, and help in tracing
the attitude of the organization towards automation and IT
related requirements in future
 How the performance of the software is used?
 Do the existing systems satisfy your needs?
 Will it make a change if systems are integrated?
 If you are to make an IT related investment, who is the decision
maker?

 Who needs to be contacted to know whether you would go for
an ERP system or not?
Will help in estimating the magnitude of the organization.
 Whom do you supply to?
 What is the mode of distribution of product?
 Through distribution network, suppliers to a single firm etc.
 What is the number of employees?
Parameters that will partly decide their capacity to buy/ invest in
IT related products/ services:-
 What are the locations of other units, if any?
 Use of Net sync.
 Who is in charge of other units? What is the group turn over?
 What is the annual turn over/ range of turnover of the firm?
Competitor’s information:-
 What is the profile of the vendor who supplies the present
software?
 What are the software/ automation requirements of the firm in
future?

Secondary Data: -
The secondary data is that which already exists and has been
collected and analyzed by someone else for some other purpose but it
is also useful for our present study.
Here the secondary data is collected through the literature available
from the company records, websites ands by referring magazines,
reference books, journals etc
SAMPLE SIZE: -
The sample size of user research is 166. The samples are taken
from industrial areas around Pune like nagar road, bhosari and warje
industrial estate.
.
SCOPE OF THE STUDY: -
The scope of the study focuses on the “Market Research
conducted in some parts of Pune industrial estates”, for identifying
the business opportunities for the iota technologies ltd, Pune.
In this study in depth analysis of the business segment, annual
turnover, employee strength and the probability to adapt the ERP
package in future is made.
The study also includes identification of probable customers
in this area for the ERP package on the basis of standard criteria laid
down by the company.

LIMITATIONS: -
• The inadequate knowledge regarding the technical details of ERP
to few of the respondents was one main limitation in the research.
• The busy schedule of the company people who were to be
contacted for detail discussion was another major limitation of the
research work.
• The main constraint in the project work was the limited time
period specified for this research that would permit to cover the
entire area allotted.

Data analysis and interpretation: -
Market Segmentation: -
Market segmentation is the process by which the total
heterogeneous market for a product is divided into several sub-
markets or segments. Each segment is homogeneous in all major
aspects and is different from other.
Here Market segmentation was done on the basis of following
factors.
1) Geographic factor – Industrial area surrounding Pune city
area.
2) Demographic factor – Turnover of businesses (economic
status). That is From Rs. 2 crores to Rs. 200 crores
3) Product oriented segmentation – According to the nature of
product of a customer the segmentation is done. It is as
follows.
A – Auto components

B – Electrical and electronics.
C – Equipment and Projects.
D – Process industries.
E – Others.
Market segments
Type of
industries
Turnover
( Rs Crore)
A B C D E Total
0-2 10 2 3 2 1 18
2-10 19 1 25 6 3 54
10-25 17 2 14 9 4 46
Above 25 13 1 15 4 4 37
Total 59 6 57 21 12 155
Note: - Out of 169 companies 155 company’s data found.
Graph showing Turnover wise distribution: -

18
54
46
37
0
10
20
30
40
50
60
0-2Cr
2-10
Cr
10-25
Cr
Above
25Cr
No. of companies
Out of these 155 companies mentioned above 18 companies
are within turnover range of Rs. 0-2 crores and ‘IOTA’ does not
provide ERP to the businesses below Rs. 2 crores rather these
businesses not in a position to incur cost of ERP package so those
companies can’t be prospects. But in future these companies can
become prospects, for this purpose their data is considered.

Market segments
No. of companies actually visited – 169
Actual Data found out of those companies - 157
Name of segment Represented
by
No. of
companies
ERP
implemented
Auto components A 61 8
Electrical &
electronics
B 8 1
Equipments &
projects
C 55 3
Process D 21 1
Others E 14 1
Total 157 14
Note -ERP data is of only integrated ERP products and not of customized software.

Segment wise Distribution: -
21
14
59
855
A- B C D E
Note: - Numbers indicate no. of companies.
ERP implementation percentage: -
13
20
52
7
53
0
10
20
30
40
50
60
70
A B C D E
ERP implemented ERP not implemented

In ‘A’ segment out of 61 companies 8 companies are with ERP
system.
In case of ‘B’ segment out of 8 companies 1 company is
having ERP system.
In ‘C’ category 52 companies are not having ERP system
while 3 companies are with ERP system.
In ‘D’ segment out of 21 only 1 company is having ERP
system.
In case of ‘E’ category only 1 company is having ERP system
while 13 companies are without it.
Demand analysis / Market Potential: -
Data shows that out of 157 companies only 14 companies are
having integrated ERP systems.
No. of companies which
implemented ERP
% of ERP implementation = _______________________________* 100
Total no. of companies
14
= _____*100
157

% of ERP implementation = 8.91 ~ 9 %
Above calculation shows that up till now 9 % companies
implemented ERP systems and 91 % companies are without
integrated ERP systems ( companies are having customized products
are not included ). That means there is still 91 % market potential in
those mentioned areas.
Again out of these 157 companies 18 companies are below
range i.e. below 2 crores of turnover so these companies should
excluded in order to obtain existing or current market potential. The
market potential which is obtained above is considering future
market. So we have to obtain current marketing potential excluding
those 18 companies.
Total no. of companies = 157 – 18
= 139
14
% of ERP implementation = ______* 100
139
= 10.07 ~ 10 %
Existing / current market potential = (100 % - 10 %)
(Including process industries) = 90 %

Out of these 139 companies 21 companies are process
industries and currently ‘IOTA’ doesn’t have ERP system for those
industries so in present situation there are only 139 – 21 = 118
companies ‘IOTA’ can focus on and out of these 21 companies only 1
company is having ERP system. We have to exclude that company
from total no. of companies having ERP system i.e. 14 -1 =13
So we can calculate the market potential without taking in to
consideration process industries in following way.
13
% of ERP implementation = _____* 100 = 11 %
118
Market potential = (100 % - 11 %)
(Excluding process industries) = 89 %
Findings: -
 Majority of the companies under survey belong to the
Manufacturing units followed by the other category and the
foundries. This clearly gives an indication that there are good
business opportunities in this area for the ERP packages.
 Out of 157 companies 18 are below range i.e. 2 crores and none
is above range i.e. 200 crores. So 139 companies are available
to sell the ERP product. Out of which 14 companies already
have integrated ERP system. That means still there are 125
companies which can be prospects for ‘IOTA’.

 97 companies are using ‘TALLY’ as the software package for
administrating their business.
 ‘IOTA’ does not provide ERP for process industries and there
are 21 process industries whose data is considered. This data
will be helpful if in future for ‘IOTA’ if it will come up with
ERP system for process industries.
 ‘IOTA’ doesn’t have any customized and low cost product for
small scale industries having turnover less than Rs. 2 crores and
also many companies feel that cost of ERP package of ‘IOTA’
is high.
Recommendations: -
 As there is tremendous market potential in Pune industrial area
(90 % as shown above), company has to do aggressive
marketing in those areas. For this purpose company should
negotiate up to certain extent in order to fulfill the orders, so
that penetration of ‘Sixth Sense’ in those areas will increase and
companies in those areas can come to know about the product
and about the company.
 Company should do marketing through public relations as
company has limited financial resources. Also ‘IOTA’ has

implemented ‘Sixth Sense’ in many companies, by taking
references from those companies public relations can be
developed and use to capture the untapped potential.
 There are 21 process industries out of which 1 company has
implemented ERP system. Currently ‘IOTA’ has no product for
process industries so company should provide proper attention
in order to develop ERP product for that industry.
 As 18 companies are below range of turnover ‘IOTA’ should
provide them and to such other small units customized ERP of
lesser cost.
 Company should create the awareness between the industrialist
and the entrepreneurs about the implementation benefits and
cost of their ERP package.
 ‘IOTA’ should tap other geographical areas where industrial
belts are present e. g. Nashik, Nagpur, Raigad, Mumbai, Gujrat
etc. ‘IOTA’ has to sell at least one ERP system in those areas so
that ‘IOTA’ can give reference of our product and company to
other prospects in that area.
 ‘IOTA’ can do brand promotions by giving advertisements in
different industrial journals as well as in different industrial
exhibitions so that companies can came to know about product
and ‘IOTA’ company.

ANNEXURE-A
Quick BPA
General Section:
1. Number of Business locations where ERP should be
implemented? (including, Offices/Plants/Warehouses)
One Two Three More than three
2. Describe your existing IT infrastructure? ( No of PCs, LAN,
Server, IT Head)
A)No of Pcs
1-10 11-20 21-30 31-50 More than 50
B) LAN/Server

Yes No
C) IT Department / IT Head
Yes No
3. Are you currently using any software for any department?
4. Problem with the existing software if any?
5. Specify the number of End users for Sixth Sense ERP?
1-10 11-20 21-30 31-50
More than 50
6. Describe your existing organizational hierarchy?
7. How many staff (Admin & workers) do you have?
8. Specify your turnover range?(in Corers)
1-5 6-10 10-15 Above 15
ANNEXURE-B
QUESTIONNAIRE: -
Suspect Information Form
Prepared by Date
Name of the Company /
Attach visiting card
Address
Telephone & FAX
(With STD Code)
E-mail and Website

Contact Person &
Designation
Mobile No. & E-mail
Business Segment
Products & Services
Annual Turnover
Number of Employees
CEO / Director Name:
E-mail:
Name:
E-mail:
Current package used Yes / No
Future Requirement Yes / No
Source of Information
Quality to Prospect stage Yes / No
Annexure – C
Names of the companies visited: -
1) Sheetal Rubber Products.
2) Power Formers engineers pvt. Ltd
3) Nishiko instruments pvt. Ltd.
4) Jayashree Electron pvt. Ltd.
5) HYT Machines.
6) Screwtech Engineering pvt. Ltd.
7) Hritik Tools pvt. Ltd.
8) Plate Masters.
9) Rajesh Industries.

10) Vibs India Ltd.
11) Asian power control
12) Sanmati.
13) Sahas auto components.
14) TEPCO.
15) Jadhav auto components.
16) Fristam Pumps.
17) Udit Packaging.
18) Prachi Enterprises.
19) Kulkarni Powder Metallurgy Industries.
20) Arm Products.
21) KMV industries.
22) Apex Enterprises.
23) Kent engineers.
24) R. Y. Industries.
25) Steel Craft.
26) Dyna-k Automotive Stampings Pvt. Ltd.
27) Fairdeal Rubber and Plastic Industries.
28) Europa - Wellmade locks Pvt. Ltd.
29) Pune Polymers.
30) Success Engineers / S.T. Electricals.
31) Jaldoot material handling equipments.
32) Alukon Fabricators Pvt. Ltd.
33) Deepdarshan Engineers.
34) Boxpack engineering.
35) Classic electronics.
36) Spark Engineers.
37) Darekar Heat treat.
38) Mehta Pressing.
39) V.R. Coatings.
40) Tondon Auto Udyog.
41) NSS Polymers.
42) Shree Stampings.
43) Rich's quality icecreams Ltd.
44) Virgo Engineers Ltd.

45) Twin Engineers Pvt. Ltd.
46) Forgemax.
47) S.S. Techno Services Pvt. Ltd.
48) National engineering company.
49) Argee Plastics Pvt. Ltd.
50) Arora Refractories Pvt. Ltd.
51) Raj High-tech ventures Pvt. Ltd.
52) Onkar Dies Pvt. Ltd.
53) Spray Product Pvt. Ltd.
54) Chaphekar Suspension Pvt.Ltd.
55) Creative Moulding industries pvt.ltd
56) Menar Auto Components.
57) Waghole Engg. Projects.
58) Kriti Industries (india) ltd.
59) Japtech Industries.
60) Plazma technologies
61) Applied Power Industries
62) Western India Forgings.
63) Tool room & Engg. Services.
64) Fab Press Industries.
65) Savan Ancillaries
66) Pooja Casting.
67) Normex Valves Pvt. Ltd.
68) Namrata Engineers & fabricators.
69) BUI Pvt. Ltd.
70) Arvee Electricals and Engineers Pvt. Ltd.
71) Shakun Auto Parts Pvt.Ltd.
72) Maple Biotech Pvt. Ltd.
73) IMP Metal Impreggnation (India) Pvt. Ltd.
74) Fabtech Projects & Engineers Pvt.Ltd.
75) Hydrotech Industries.
76) Aishani Electronics Pvt.Ltd.
77) Radheshyam Packaging Pvt. Ltd.
78) Gurukrupa Engineering.
79) Fairfield Pressing Pvt. Ltd.

80) I.M. Engineering company.
81) SWAM Elecronics.
82) Esbee Industrial Combines.
83) ELKAY Chemicals Pvt.Ltd..
84) Agarwal Ispat Udyog.
85) S.R. Forms.
86) Energy Systech.
87) Ultra Engineering.
88) Lipid System.
89) Expert System.
90) Sai Auto Stampings.
91) S.V.R. Enterprises.
92) Unique Equipments.
93) Creative Carve.
94) Sharada Industries.
95) P.R. Press works.
96) Anupam Fibrotech.
97) Kandakure Engineering Pvt. Ltd.
98) Lenze Mechatronics Pvt. Ltd..
99) Venus Technology.
100) Precision appliances.
101) Pooja Industries.
102) Klip-seal.
103) Cavaal Clothing Pvt. Ltd..
104) Wika Instruments India Pvt. Ltd.
105) Metaltek Techno proects Ltd.
106) Armacell India Pvt. Ltd.
107) Monarch adhesive tapes & foams Pvt. Ltd..
108) Chemetall-Rai India Ltd.
109) Kosi plast Pvt. Ltd.
110) Caparo engineering India Pvt. Ltd..
111) RSB transmissions.
112) The Prakash group.
113) Sterling chemicals and alcohols.
114) High Tech Plast ltd.

115) Foseco India ltd.
116) Kunj glass pvt. Ltd.
117) Clestra modular systems pvt. Ltd.
118) Stapband elastics.
119) Appropriate projects pvt. Ltd.
120) JTJ associates.
121) Rainbow coolers.
122) Vijayshree alloys pvt. Ltd.
123) Bright brothers.
124) Nova machineries ltd.
125) Milkmax engineers.
126) Synergy air products pvt. Ltd.
127) Enkei castalloy ltd.
128) Trinity auto components.
129) Posh metal.
130) Adico forgings pvt. Ltd.
131) Walker exhaust pvt. Ltd.
132) Sharp india ltd.
133) M/s industrial metal powders.
134) Harita seating systems ltd.
135) Ekadant moulders and engineers.
136) Avadhoot paper products.
137) Okay industries.
138) Real acumen tech pvt. Ltd.
139) Relitech.
140) Ahamdnagar polymers pvt. Ltd.
141) Kwality.
142) Polyflex india pvt. Ltd.
143) Cogent engineers pvt. Ltd.
144) Solar automotives and engineering co.
145) Ganesh industries.
146) Shachi engineering pvt. Ltd.
147) Onyx India engineering pvt. Ltd.
148) Tyresoles.
149) Shri krishna fabricators.

150) Sarthak engineers.
151) DSK electricals.
152) Vishwashakti alloys.
153) Saurabh engineers.
154) Amruta enterprises.
155) GI automation and systems.
156) Uni-tech automation pvt. Ltd.
157) Vega controls pvt.ltd.
158) General engineering corporation.
159) Machweld engineers.
160) Autocon engineers pvt. Ltd.
161) Insta controls.
162) Shree technocrats.
163) Consultech engineers.
164) Accurate industrial controls pvt. Ltd.
165) S. P. enterprises.
166) Packera.
167) Auram machines india pvt. Ltd..
168) Ace hygiene product pvt. Ltd.
169) AES india engineering ltd.
BIBILOGRAPHY
BOOKS
1) G. C. Beri (1994) – Marketing Research - Tata McGraw-Hill
Publishing Co. Ltd.
New Delhi.

2) M. N. Mishra (1999) – Modern Market Research - Himalaya
Publishing House,
Mumbai.
3) Philip Kotler (2000) – Marketing Management - Prentice
Hall Of India, New Delhi.
1) Rajan Saxena (2000) - Marketing Management - Tata
McGraw-Hill Publishing Co. Ltd. New Delhi.
2) William J. Stanton (1994) – Fundamentals Of Marketing -
McGraw-Hill Book Co. Singapore.
COMPANY RECORDS
• Product Manuals.
• Pamphlets.
INTERNET
 www.iotasoft.com

 www.cio.com

0601050 market potential for erp system

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