1. PRESENTED BYNIHAR RANJAN NAYAK
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2. 
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History of the company
Aim of the company
Objectives
Competitors
SWOT Analysis
Conclusion
References
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3. 
Third leading automobile manufacturer.
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The company was founded by Ferdinand Porsche in 28th May 1937.
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Headquarters Wolfsburg, Germany.
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The word Volkswagen means ‘People’s Car’ in German.
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The tagline of the company reads as Das Auto meaning ‘The Car’.
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Product range extends from low-consumption small cars to luxury
S.W.O.T
class vehicles and trucks.
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4. 
constitutes car brands-
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5. 
Economic and environmental leader in the global
automotive industry.
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profitable, fascinating
company in the world.
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Volkswagen aims at 10% market share in India.
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incremental volume aims
Brazil, Russia, China and India.
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and
sustainable
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in
automobile
counties
like
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6. 
With new innovations and technologies to become a world
leader in customer satisfaction and quality.
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Top employer across all brands, companies and regions.
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Enhance responsible supply chain management.
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7. 
TOYOTA
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HONDA
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GENERAL MOTORS
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FORD
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8. STRENGTHS
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Wide range of cars which provides enough options to choose
from
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One of the oldest car manufacturers, resulting into increased
reach to masses
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Has over 350,000 employees globally
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9. WEAKNESSES
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Intense competition between global car’s manufacturing
companies
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Production facilities
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10. OPPORTUNITIES
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Create long-term relationships with non-German car
manufacturers
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Implement continuous innovations in cars to stand competition
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Due to its very good results on the stock exchange, VW may
expect to attract numerous new investors
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11. THREATS
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Innovative features included by competitors
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Increasing fuel costs
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Rising raw material prices in the world market.
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12. The present analysis reveals that Volkswagen is on high stage of
productivity, although the company is required to work on its
weaknesses.
At last, I would like to say that Volkswagen should maintain and
improve its market share by improving its services and providing
customer satisfaction.
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13. 1. Ferdinand Porsche. [Online] . Available from:
en.wikipedia.org/wiki/Ferdinand _ Porsche [Accessed 20
October 2012]
2. History of Volkswagen . [Online]. Available from:
http://lifestyle.iloveindia.com/lounge/history-of-volkswagen8769.html [Accessed 27 October 2012]
3.SWOT analysis method. [Online]. Available from:
www.businessballs.com/swotanalysisfreetemplate.htm
[Accessed 25 October 2012]
4. Volkswagen Official. [Online]. Available from:
www.volkswagen.co.uk [Accessed 25 October 2012]
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14. Thank you
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