2. What is Personalized Medicine?
Consumer
Empowerment
Health
IT
Genomic
Medicine
Personalized medicine is at the trillium of:
• The growing trend in Consumer Empowerment
• The use of Health IT to personalize care, and
• The growing use of Genomic Medicine
3. The $300bn/year problem
“One
size
Higher
Costs
Late
Low
fits
all”
and
Lower
Interven=on
Compliance
Medicine
Quality
Care
• Costs
for
consumers
and
the
industry
are
• Half
the
drugs
do
not
work
• Lack
of
compliance
increasing
on
people
that
take
them
and
wrong
therapies
• Access
to
care
is
decreasing
• Genomic
medicine
is
cost
the
healthcare
promising
but
lacks
system
over
$300Bn
• Shi5ing
to
“outcomes”
based
medicine
• Trained
physicians
per
year
• Physicians
lack
tools
for
popula=on
health
• Clinical
Support,
and
management
• Established
reimbursement
policies
8. Technology
Clients
Repor>ng
Targets
Educa>on
and
Medivo Platform Medical
Counseling
Educa>on
Clinical
Services
Consumers
Physicians
Lab/Gene>c
Lab
Test
Tests
Results
Lab
Tes>ng
Medivo
Educa>on
Engagement
Analy>cs
Personalized
Module
Module
Module
Module
Pop
Health
Med
Program
Tools
Medivo
Support
Services
Incen>ves
Decision
Unified
Pa=ent
Database
Support
Clinical
Informa>on
Medical
Treatment
Lab
Orders
PHR
EMR
Lab
Data
Labs
9. Competitive Landscape
Company
Online
Care
Physician
Lab
Data
Genomics
Analy>cs/ Funding/Stage
PlaPorm
Network
Feed
Exper>se
Marke>ng
Services
Medivo
X
X
X
X
X
Pre
Series
A
American
X
X
Series
B
($34mm+)
Well
Teladoc
X
X
Series
B
($15mm+)
DNA
Direct
X
X
X
Series
B/Acquired
by
Medco
Genera=on
X
Series
A/Acquired
by
Health
CVS
Caremark
10. Go To Market Strategy
Consumers
Pharma
Cos
Labs
Revenue
Model
Transac=on
Based
Physicians
Managed
Care
Cos
2010
2011
2012
BD
Team
3
7
15
PBMs
DIRECT
SALES
$3Bn
Market
11. Our People
Management
Sundeep Bhan, CEO – Entrepreneur, Visionary, 15+ years of leadership, management and technology experience,
former CEO of Medsite, Inc., sold to WebMD, Inc. in 2006.
Destry Sulkes, MD, EVP – Healthcare executive, 10+ years of healthcare sales & marketing experience, former Managing
Director of 2 medical communication agencies.
Jason Bhan, MD, EVP – Practicing physician, 10+ years of healthcare technology experience, former CMO/cofounder of
Ozmosis, a physician social media service.
Rick Chung, JD, General Counsel – 15+ years of legal and regulatory experience. Previously, GC and senior roles at
EPIQ, Bloomberg and Proskauer
Kian Beyzavi, PhD, VP of Business Development – 15+ years of healthcare and pharmaceutical marketing experience.
Previously VP at Abbott, Director Medtronic and Manager at Mckinsey
Strategic Advisory Board
Vita Cassese, MBA – prior CIO of Pfizer Worldwide Pharmaceuticals, present Operating Partner at Exigen Capital
Mike Packard, MBA - prior Chief Administrative Officer of Lenscrafters, and prior Senior VP at Proctor & Gamble
Alan Sokolow, MD - prior Chief Medical Officer of major payors including: Ovations, a subsidiary of United, Blue Shield of
CA, and Oxford Health
Dave Stack – Partner at MPM Capital, CEO of Pacira Pharma, Ex-CEO of Medicines Co, ex-Roche Executive
Medical Advisory Board
Ted Eytan, MD MPH - current Director at Kaiser Permanente, focused on ensuring families take an active role in their care
using health IT
George Lundberg, MD - prior Editor of the Journal of the American Medical Association, prior President of the American
Society for Clinical Pathology
Philip Marshall, MD, MBA - prior Senior Vice President at WebMD
Roshini Raj, MD - Today Show medical contributor and Medical Editor of Health Magazine. Regularly on TV and quoted in
Media.
12. Current Status
Launched: January 2010, angel funded
Acquired Physicians Wellness Network: March 2010
Product Status
• Best-in-class” HIPAA compliant, protocol driven clinical platform
• Over 1mm transactions this year
• National network of credentialed physicians
Select Clients and Partners
Over $3mm in sales opportunities/pipeline
13. Summary
Proven Leadership Team
• Strong core leadership team
• Strategic and medical advisors add extensive health care and business
experience
• Industry access and credibility
Proven Business Model
• Proven and tested products with over 1 mm transactions in 2010
• Proven sales through pilots with key clients
• Strong revenue model
Great Opportunity to Build Value
• Large market opportunity of ~$5-15 bn in personalized medicine services
• Well positioned for fast growth, right services at right time
• 2% share can lead to $100mm to $300mm in revenues
14. For more information please contact:
Sundeep Bhan, CEO
sbhan@medivo.com
917-512-4049
Or email info@medivo.com
