QR Code Marketing Presentation

QR Code Marketing

407-563-5004
SunDanceMarketingSolutions.com

Agenda

SunDance Marketing Solutions Background

QR Code Education & Statistics

QR Code Campaign Examples

Benefits Using QR Codes

407-563-5004

About SunDance Marketing Solutions

Marketing Communications Company
Multi-
Channel
Marketing • Print
• Digital
Beyond • Multi-Channel
Website Creative
Design Ink on Design
Paper • Mobile

Commercial
Printing

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QR Codes – What Are They?

Quick Response Codes

Allow for client interaction between print and digital channels

Designed for Smartphones

QR Codes can “lead” a client to:
• Websites
• Landing Pages
• Videos
• Maps
• Surveys

407-563-5004

QR Codes – How Do They Work?

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Types of Codes

QR Code (2-D Barcode) Microsoft Tag (HCCB-High
Capacity Color Barcode)

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Bar Code Readers

iPhone Apps
• QR Code Reader and Scanner
• Redlaser
• Zbar
• Beetagg

Android & BlackBerry
AT&T Code Scanner
BeeTag
Neoreader
i-nigma

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QR Codes – Why Are They Important?

31% of Americans own a Smartphone 1

• Predicted to jump to 50% by the end of 2011 2

More than 50% of mobile internet users go online at least 1x day 3

37% of U.S. Smartphone users have made a mobile purchase in the
last 6 months 4

85% of QR Codes drive traffic to a URL 5

69% said they would scan to receive coupons and discounts 5

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QR Codes – Statistics

407-563-5004

QR Codes – Statistics

•In 2010, U.S. Smartphone subscribers skew towards persons ages 25 - 44 2

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QR Codes – Creative Examples

DESIGN PRESENTATION

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QR Codes – Creative Examples

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Example - Neatorama and mental_floss

QR Code Usage: Scavenger hunt to find QR
Codes in New York City

Incentive: Ford Fiesta

Result: Increased participation through QR
Codes and promoted the two web lifestyle
magazines and the Ford Fiesta

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Example - Google

•QR Code Usage: Signage mounted at the
entrance to brick and mortar businesses

•Incentive: coupons, reviews, time savings and
information

•Result: Increased traffic & awareness

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Example - Calvin Klein

•QR Code Usage: Billboard

•Incentive: See their new racy campaign (a 40-second, uncensored
commercial featuring model Lara Stone and a quartet of male models)

•Result: Create curiosity and create buzz without causing complaints

Old Ad New Ad
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Example - Women of the Storm: Be the One Campaign

• QR Code Usage: Billboard in Times
Square

• Incentive: Watch the Be the One video
backed by celebrities and make a
difference by signing a Gulf Restoration
petition

• Result: Received more than 117,000
signatures with the help of the QR code
call-to-action.

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Example: Conventions and Trade Shows

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Benefits of QR Codes

Increase • Drive Traffic
Revenue • Call to Action

Reduce • Real-Time Analytics
Cost • Instant Campaign Editing

Strengthen • Interactive Engagement
Brand • Innovative

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Tracking & Analytics for QR Codes

Prove the ROI
Maximize marketing spend
24x7x365
Web based

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Thank You!

Questions?

9580 Delegates Drive
Orlando, FL 32837
Brad Taylor 407-563-5004 Katie Hoch

Claire Fournier

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Sources

1 Nielsen, December 2010
2 comScore, 2010
3 Pew Research Center’s Internet & American Life Project, 2010
4 Compete, Inc., 2010
5 Media Post News, 2010
QR Code Examples
http://mashable.com/2010/12/14/qr-code-scavenger-hunt
http://mashable.com/2009/12/07/google-qr-codes
http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard
http://mashable.com/2010/07/28/qr-code-gulf-campaign
http://dzineblog.com/2010/08/20-qr-code-business-cards-design-inspiration.html

407-563-5004

QR Code Marketing Presentation

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