Omni-channel กับ การบริหารธุรกิจค้าปลีกยุคใหม่ โดยคุณนาวิก นำเสียง กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จำกัด ในงานสัมมนา "Omni-channel กับ การบริหารธุรกิจค้าปลีกยุคใหม่" จัดโดยบริษัท ซันเด โซลชันส์ จำกัด

1. Omni-channel กับ
การบริหารธุรกิจค้าปลีกยุคใหม่
คุณนาวิก นําเสียง
กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จํากัด

2. Today’s Consumer Holds The Power
In today’s fast-moving retail market, consumers
hold the power. Keeping them engaged means
being present in as many places as possible.
The consumer can research anywhere, buy
anywhere and, if necessary, return anywhere
The consumer achieves her objectives irrespective
of where the stock might be and she might be
PromoCons, giD cards, loyalty credits are available
anywhere she chooses, when she chooses
The retail market is
changing at the fastest
pace in its history
The power has
TRULY shiDed to
the consumer
And, it’s a challenging
time for retailers
Who need integrated
technology solutions more
than ever before

3. Top Pressures, Challenges, and Strategic Actions Facing
Retailers
Top External Pressures Top Internal Challenges Top Strategic Actions
Elevated customer expectations
(44%)
Separate channel organizations
(44%)
Create a centralized view of
customer data (35%)
Customer expects similar
experiences regardless of channel
(33%)
Multi-generation and legacy
technology applications (44%)
Develop an omnichannel and multi-
touch marketing plan (35%)
Source: Aberdeen Group 2019

4. 2019 Shopper Insights
91.9% 84.2% 81.4%
of global shoppers
make purchases to earn
loyalty rewards.
of consumers look for a sales
associate with mobile
technology to assist them.
of global consumers reported
ordering items online for in-
store pickup.
Source: iVend Retail 2019 Customer Survey

5. Mastering Market Shifts and Tech-triggered Trends
With iVend Retail, it's possible to develop a true omnichannel strategy that recognizes and rewards
shoppers however they choose to interact and enables retailers to:
Engage
customers and
increase sales
Reduce
inventory costs
Improve
stock turns
Gain visibility
over enterprise
wide stock
levels
Gain additional
functionality and
integration between
their accounting,
store and operation
systems

6. Omni-channel retail is a business model in which all
exisCng channels become completely integrated to offer
customers a seamless shopping experience.
This Omnichannel retail strategy is empowered by
centralized data management, which means that the
disCncCons among channels, both physical and online
ones, are blurred.

7. What Is Omnichannel?
Consistent
experience across
all channels and
touch points
• Begin a transaction in one channel,
finish it in another
• Brand experience is consistent across all
channels
• A single stock pool is used across all
channels
• Data from one channel is used to inform
processes and decisions in other
channels
• Customer is recognized in each channel
or store
• Sales associates can view customer
purchase history across all channels

8. Is Your OrganisaCon Omnichannel Ready?
Are you facing any of these issues?
Customers browse or try
products in store, take up my
sales assistants ́ Cme, then
leave without purchase,
perhaps to buy from a
compeCtor or online
Visitors spend time in my
online store, but then
they often get out of
sight...maybe to buy at a
store or from a
competitor
The eCommerce side of my business is
growing, but it sCll means a relaCvely
small share within my overall revenue.
My brick-and- mortar stores are
generaCng most profits but they also
have high related costs.

9. Unlock the Digital Business
“Harvard Business Review เลยจับมือกับร้านค้าปลีกในอเมริกาที5มี
สาขาเป็นร้อยทั5วประเทศ ดูว่าผู้เข้าร่วมการศึกษา CD,FFF ซืHอของผ่านช่องทางไหนบ้าง
ภายใน NC เดือน สิ5งที5น่าตกใจคือมีแค่ Q% เท่านัHนที5ช็อปปิHงออนไลน์อย่างเดียว มี TF%
ที5ช็อปปิHงในร้านออฟไลน์ แต่ส่วนใหญ่นั+นจะใช้ทั+งออนไลน์ออฟไลน์ตลอด
ขั+นตอนในการช็อปปิ+ง”

10. The Value of Omnichannel
10% UpliM in revenue from
associates selling on the store
floor.
Why you need mobile POS
50% of shoppers around the
world take advantage of Click &
Collect / Buy Online Pick-up In
Store (BOPIS) funcConality.
Why you need a full omnichannel solution
Why it’s Sme to go beyond basic POS
80% of retailers needs change every
year and consumer expectations are
constantly changing.
83.8% have browsed while inside of a
physical store before making a purchase later,
online; don’t become a “showroom only”
Why improving the in-store environment is key
91.4% of shoppers around the world research
products online before making a purchase in a
brick-and-mortar store.
Understanding the value of integrated eCommerce
45% say they would benefit from
store associates have more data at
their fingerCps

12. ขอบคุณครับ
คุณนาวิก นําเสียง
กรรมการผู้จัดการ บริษัท ซันเด โซลูชันส์ จํากัด
navik@sundae.co.th