1. % Regional Share Q3, 2016% Regional Share Q3, 2016
TOP MARKETTOP MARKET
Indonesia
China
India
South Korea
Japan
32.8%
24.7%
13.0%
8.2%
3.4%
insights@inmobi.com @InMobiwww.inmobi.com / /
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
OS SHARE
OF IMPRESSIONS
OS SHARE
OF IMPRESSIONS
+ - Percentage point change since Q2 2016
67.6%
ANDROID
-2.0
32.1%
iOS
+ 1.8
0.3%
OTHERS
+ 0.2
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
MANUFACTURER’S SHARE
OF IMPRESSIONS
MANUFACTURER’S SHARE
OF IMPRESSIONS
+ - Percentage point change since Q2 2016
32%
Apple
+1.8 -3.2 +1.1 -0.3 +0.5 -0.2 +0.3 +10.5
29%
Samsung
5%
Xiomi
4%
Asus
4%
OPPO
4%
Lenovo
2%
Huawei
21%
Others
Q3, 2016 vs Q2, 2016Q3, 2016 vs Q2, 2016
HANDSET SHARE OF
IMPRESSIONS
HANDSET SHARE OF
IMPRESSIONS
APPLE
iPHONE
APPLE
iPHONE
24.9%
+1.0+1.0
APPLE
iPAD
APPLE
iPAD
7.0%
+0.9+0.9
SAMSUNG
SM-G313HZ
SAMSUNG
SM-G313HZ
1.4%
-0.2-0.2
SAMSUNG
GT-G530H
SAMSUNG
GT-G530H
1.4%
-0.2-0.2
+ - Percentage point change since Q2 2016
SAMSUNG
GT-J500G
SAMSUNG
GT-J500G
1.1%
+0.2+0.2
Q3, 2016 Q2, 2016
DEVICE SHARE OF
IMPRESSIONS
DEVICE SHARE OF
IMPRESSIONS
Tablets & Connected
Devices
Smartphones Feature Phones
96%96%
MOBILE
APP
MOBILE
APP
% share of Total Available Impressions
Ad impressions on the InMobi
network in APAC that are
delivered on mobile apps.
Ad impressions on the InMobi
network in APAC that are
delivered on mobile apps.
Q3 2016 vs Q2 2016Q3 2016 vs Q2 2016
APAC MOBILE MARKET
OVERVIEW
4%
MOBILE
WEB
Ad impressions on the InMobi
network in APAC that are
delivered on mobile websites.
89.9%
90.1%
10.1% 9.9%
0.0% 0.0%