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INTERNATIONAL MARKETING


          It is the process that directs the flow of goods, services & other
        resources from one country to another. It is marketing beyond the
       national border. It is a business activity that directs the flow of goods,
       services, ideas & other resources from the producers or suppliers of
               one nation to the consumers or users of another nation.
TRADE BARRIERS ON IT
Tariff barriers             Non – tariff barriers
• Specific duty             • Quota system
• AD valorem duty           • Packaging requirements
• Combined or compound      • Consular formalities
  duty                      • State trading
• Sliding scale duty        • preferential arrangements
• Countervailing duty       • Foreign exchange
• Revenue tariff              regulations
• Anti – dumping duty       • Product standards
• Protective Tariff         • Product labelling
• Implications of TRIMS agreement
                         • Implications of the GATS
IMPLICATION OF WTO ON IM   agreement
POSITIVE IMPLICATIONS OF
TRIPS AGREEMENT :        • Agreement on Agriculture
Trips and patents
Trips and public health
Trips and GIS
NEGATIVE IMPLICATION OF
TRIPS AGREEMENT :
Trips and developed
nations
Trips and agriculture
Trips and micro organisms
Implication of WTO on developing nations
Negative                      Positive
• Impact of TRIPs Agreement   • Growth in merchandise
• Impact of TRIMs               exports
• Impact of GATS              • Growth in services exports
• Impact of reduction of      • Foreign direct investment
  tariffs                     • Textiles and clothing
• Impact on small sector      • Benefits of TRIPs agreement
• Impact on agriculture
TYPES OF ECONOMIC INTEGRATION
•   Preferential Trade Arrangement
•   Free Trade Area
•   Customs union
•   Common market
•   Economic union
union
• EUROPEAN UNION
• NORTH AMERICAN FREE TRADE AREA / NAFTA
• ASSOCIATION OF SOUTH EAST ASIAN NATIONS / ASEAN
• SOUTH ASIAN ASSOCIATION FOR REGIONAL COOPERATION
  / SAARC
• GLOBAL SYSTEMS OF TRADE PREFERENCES / GSTP
Implications of trading blocs on IM
POSITIVE                              NEGATIVE
•   Trade creation                    • Common external Barriers
•   Competition                       • Collective bargaining by
•   Economies of scale                  member nations
•   Economic growth
                                      • Trade diversion
•   Employment
•   Technological development
•   Investment
•   Social & cultural relations
•   Better utilization of resources
•   Consumer welfare

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Chapter 2. international marketing

  • 1. INTERNATIONAL MARKETING It is the process that directs the flow of goods, services & other resources from one country to another. It is marketing beyond the national border. It is a business activity that directs the flow of goods, services, ideas & other resources from the producers or suppliers of one nation to the consumers or users of another nation.
  • 2. TRADE BARRIERS ON IT Tariff barriers Non – tariff barriers • Specific duty • Quota system • AD valorem duty • Packaging requirements • Combined or compound • Consular formalities duty • State trading • Sliding scale duty • preferential arrangements • Countervailing duty • Foreign exchange • Revenue tariff regulations • Anti – dumping duty • Product standards • Protective Tariff • Product labelling
  • 3. • Implications of TRIMS agreement • Implications of the GATS IMPLICATION OF WTO ON IM agreement POSITIVE IMPLICATIONS OF TRIPS AGREEMENT : • Agreement on Agriculture Trips and patents Trips and public health Trips and GIS NEGATIVE IMPLICATION OF TRIPS AGREEMENT : Trips and developed nations Trips and agriculture Trips and micro organisms
  • 4. Implication of WTO on developing nations Negative Positive • Impact of TRIPs Agreement • Growth in merchandise • Impact of TRIMs exports • Impact of GATS • Growth in services exports • Impact of reduction of • Foreign direct investment tariffs • Textiles and clothing • Impact on small sector • Benefits of TRIPs agreement • Impact on agriculture
  • 5. TYPES OF ECONOMIC INTEGRATION • Preferential Trade Arrangement • Free Trade Area • Customs union • Common market • Economic union
  • 6. union • EUROPEAN UNION • NORTH AMERICAN FREE TRADE AREA / NAFTA • ASSOCIATION OF SOUTH EAST ASIAN NATIONS / ASEAN • SOUTH ASIAN ASSOCIATION FOR REGIONAL COOPERATION / SAARC • GLOBAL SYSTEMS OF TRADE PREFERENCES / GSTP
  • 7. Implications of trading blocs on IM POSITIVE NEGATIVE • Trade creation • Common external Barriers • Competition • Collective bargaining by • Economies of scale member nations • Economic growth • Trade diversion • Employment • Technological development • Investment • Social & cultural relations • Better utilization of resources • Consumer welfare