Turn around of #CostCenter to #profitCenter .. converting an IT asset to business tool #CampaignManagement

1. Products & Services Division (PSD)
18-February-2009
MOBRIDGE : Mobile Campaign Delivery Tool

2. confidenti
2
Agenda
 About Ourselves
 Campaign Management
 What we offer
 Action points and Comments/Suggestions

3. confidenti
33
reduce… cost
of ownership
 Arm of Reliance Tech Services
 Team of 180 Innovator & Technocrats creating value for Reliance ADAG
 End-to-End Product Lifecycle Management: Innovate, Design, Develop,
Integrate, Test, Deploy, Support, Train
Product & Services Division : Overview
Concept to Market
Product
Conceptualize
Create
Design
Implement
Design
Regression
& Testing
FCS &
Sustenance

4. confidenti
4
Metrics of Campaign Delivery Tool
 Degree of Penetration
 Control over the campaign
 Customization of Campaign
 Flexibility
 Total Cost of Operation

5. confidenti
5
MoBRIDGE
IVR
WEB
SMS
DSS
SAS
XCL
Intelligence
CRM
ODS
IN
Action
Identify target segment
Design campaign( product,
pricing)
Select channel to
communicate
Reaction
Customers
recharge
Cross selling of
products
Enterprise
Mo-Bridge Customer
IVR: InBound and Out bound call
support, Multi Lingual Feature
SMS: Delivery Schedules, Alarm
management, Auto scrubbing of DND
list, Replacibility, Dynamic CLI, can
handle 55 million msg/day, Accuracy
99.999%, across CDMA and GSM, Auto
responding of messages,priority of
message,flow control mechanism,

6. confidenti
6
What we offer
 Flexibility
- Works across different channel to be used for customers ( SMS, IVR, Web)
 SMS
 Configuring the Delivery Schedules
 Different messages for different users
 Set priority of messages
 Replaceable messages
 Auto Scrubbing of DND list
 IVR
 Multi Lingual IVR
 Inbound and Outbound call support
 SMS alert to customer when IVR is torn down
- Works across different interfaces ( DSS,Clarify, SMSC, WAP gateway,IN.)
- Run parallel campaigns

7. confidenti
7
 Intelligence and Power
- Different views and rights of features of the product for users.
- Alarm manager to be proactive in identifying a trouble across network
- Debugger, statistics and archived reports to shoot down a trouble
- Auto correction when interfaces are down
- Stop, change, restart campaigns at instant
- Could track the message delivery
- Auto responding of messages, for example customer who replies to buying an
offer through SMS, might get a OBD call helping him/her do that
- In built network optimizer
- Can set expiry date of messages and number of retries for slots of messages
- A normal day for us :
 Handling 55 million SMS/day *
 Accuracy: 98 %
 *: reports from call center

8. confidenti
8
 Our Association
- Used across CDMA and GSM networks
- Vertically and horizontally scalable
- Successful across various business needs
 Personal
 ASCG
 Enterprise and
 BIG TV

9. confidenti
9
 Rapid Development and Lower TCO
- Customisable solutions offered
- Preferred choice for Group companies
- Re-use of investments already made

10. confidenti
10
Product Support
 Product Relationship
- Service Vision
- Any time, Any problem, we are ready to listen:
 1-800-30004141 (option 7)
 PSD.HelpDesk@RelianceADA.com
- Debugging guide
- Partner with Clients to define SLA and Escalation Matrix

11. confidenti
11
Getting back ?
 Suman Kumar Mishra
Business Manager
PSD, Reliance Tech Services
suman.mishra@relianceada.com
sumank.mishra@gmail.com

13. Annexure

14. confidenti
14
Configurable Parameters (BSMS)

15. confidenti
15
Mobile Marketing:
 Telecom Product Marketing scenario today
- Telecom service getting commoditized
- Dwindling ARPU
- Uncontrollable High Churn rate
 Need
- Driving Increased share wallet
- Tailoring of products
- Customer information
 What we offer
- Adding intelligence to mobile marketing
- Product which is scalable both vertically and horizontally
- Allow Business need to govern our product Roadmap
- Incremental features
- 24X7 support and feedback channel

16. confidenti
16
Did you know ?
 Renault
 Kannada movies, IPL match updates, Campus recruitment of Coke at IIM being
promoted using Bluetooth and Wifi ( BluFi)

17. confidenti
17
•Business Driven
•Futuristic
•Disruptive
Innovation
•180 Innovators
•Expanding skill
set
•Motivating
Environment
People •Sandesh
•RCC,IN
•Rel-i-Call,
Parivartanfs
Achievement
•Process centric
organization
•Audit by KPMG:
Zero non
compliance
Processes
Customer